Collagen Protein Bar Brand Stars + Honey Raises $24M

June 10, 2026

The deal is the latest sign that investors remain bullish on protein-focused food brands, even as the category becomes increasingly crowded

Investors aren’t done getting their fill of protein-packed and better-for-you food products.

Stars + Honey, a Michigan-founded collagen protein bar brand, just closed a $24 million minority growth equity investment led by VMG Partners (Kind Snacks, Perfect Bar, Ghost), setting up the three-year-old company for national retail expansion and a manufacturing push.

The deal comes as investors continue backing protein-focused food brands, a category that has expanded well beyond gym-goers and athletes into everyday consumer products ranging from snacks to coffee beverages, even capturing the menu space of Starbucks and quick-service restaurants like Chipotle. Athletech News