BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 22, 2025
Strava’s valuation jumps to $2.2bn following acquisition of UK running app Runna
Strava, the fitness tracking app that has become a lockdown staple for millions of runners and cyclists, has confirmed a new valuation of $2.2 billion following its recent acquisition of Runna, a UK-based running coaching platform. The deal, announced in April and completed on Thursday, marks a major step in...
May 21, 2025
Sneaker Shock: Yes, Nike Is Raising Prices Too on Select Products Amid Trump’s Tariffs
Nike is raising retail prices at its U.S. stores — on average between $2 and $10 — but it won’t be for all goods. Nike apparel and equipment will see price increases at between $2 and $10, while footwear prices currently between $100 and $150 will see increases up to $5 and those...
May 21, 2025
Stif Mountain Bikes to close in September
Stif Mountain Bikes will be bowing out this September. "As we prepare to close our doors, we’re inviting you to help us clear the decks. There’ll be some amazing bargains to be had — a final celebration of the community that’s made this possible.", said Sammy from Stif Mountain Bikes....
May 21, 2025
Revel Bikes is Back! Founder Adam Miller Rescues Beloved Brand from Private Equity Downfall
The most shocking was the surprise announcement that Revel Bikes was closing. The brand had just unveiled three new bikes, and seemed to have a ton of momentum heading into the Sea Otter Classic, but that all came crashing to a halt. BIKE RUMOR
May 20, 2025
Supertri eyes US$60m raise to upscale its short-course triathlon portfolio
Supertri is reportedly in talks with investors to raise US$60 million to accelerate its expansion as a short-course triathlon and sport-tech brand. The news was first disclosed on May 16, 2025, in Bloomberg’s Business of Sports newsletter. According to sources close to the process, Supertri is targeting family offices (private wealth...
May 20, 2025
Nike Confirms Layoffs in Technology Division
Nike Inc. confirmed plans to lay off some employees in its technology division to Reuters and Bloomberg. The decision arrives on the heels of leadership changes and layoffs implemented by CEO Elliott Hill as part of turnaround efforts. SGB MEDIA
May 20, 2025
iFIT Acquires Reform RX, Enters Connected Pilates Market
IFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car. ATHLETEC NEWS
May 15, 2025
EXEC: Asics NA Q1 Gains Led by Perf. Run and SportStyle; Global Business Rocks
The Asics North America (ANA) region delivered it fifth consecutive quarter of growth within the wholesale channel in the 2025 first quarter as management said it increased demand for products across the Performance Running, SportStyle and Core Performance sport categories. SGB MEDIA
May 15, 2025
Abra-Cadabra Fabrication, parent of Sanitas Cycles, acquires Waterford and Gunnar
Abra-Cadabra Fabrication, parent of the Sanitas Cycles brand, has acquired the Waterford and Gunnar brands from Richard Schwinn. The company will resume production of those brands this year at its facility in Durango. Bicycle Retailer
May 14, 2025
Foot Locker Sparks Retail Optimism As Stock Soars On Report Of $2.3B Buyout By Dick’s Sporting Goods
Foot Locker (FL) shares surged nearly 70% after the closing bell on Wednesday after a report said the shoe retailer is close to being acquired by Dick's Sporting Goods (DKS). MSN