BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 10, 2026
Fitness and health app MyFitnessPal explores sale, sources say
Marking his first visit to Meril’s global headquarters at Vapi, former Indian cricket captain MS Dhoni engaged in a heartfelt and inspiring conversation around “Bachpana Shouldn’t Retire.” “Bachpana Shouldn’t Retire” builds on Meril’s nationwide public health movement, “Treatment Zaroori Hai”, launched to strengthen awareness around timely diagnosis and access to...
April 9, 2026
Unilever to buy supplements brand Grüns, boosting wellbeing focus post food spin-off
Unilever (ULVR.L), opens new tab said on Thursday it will buy U.S.-based nutritional supplements brand Grüns for an undisclosed amount, as the British consumer goods giant increases its focus on wellbeing and beauty products. This is Unilever's first acquisition since it agreed last month to merge its food business with spice-maker McCormick (MKC.N), opens...
April 9, 2026
Mamdani Administration Celebrates 2026 Spring Cycling Season with Helmet and Bike Light Giveaways
Today, Mayor Zohran Kwame Mamdani and New York City Department of Transportation (NYC DOT) Commissioner Mike Flynn announced a series of events offering free bike helmets and lights to New Yorkers, supporting a record number of cyclists on city streets as the weather warms. Helmets will be available for people...
April 9, 2026
London Marathon Events acquires Frankfurt Marathon
UK-based London Marathon Events (LME) has announced the acquisition of Motion Events, the organiser of the Mainova Frankfurt Marathon. The move marks LME’s first major international expansion and represents a significant milestone in the organisation’s long–term growth strategy. Founded in 1999, Motion Events manages a portfolio of running events, including the Mainova...
April 8, 2026
Does Whoop’s Lawsuit Against Bevel Hint at IPO Plans?
The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public Whoop has filed a lawsuit against Bevel, alleging that the startup’s AI health...
April 6, 2026
Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge
Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...
April 2, 2026
A&U acquires Urquhart ultramarathon story
Allen & Unwin (A&U) has acquired world rights to ultramarathon runner Donna Urquhart’s as yet untitled story about her Guinness World Record Antarctic run in January 2024, written with journalist and communications specialist Charisse Ede. In addition to being an ultramarathon runner, Urquhart is also an associate professor and pain...
April 2, 2026
Nike Closes Fitness Studios Across All Locations
Nike Studios, the boutique fitness concept the footwear giant launched in 2023 alongside FitLab, has shuttered or suspended operations across all of its locations in Texas and California, according to widespread social media posts from members and trainers. FitLab co-founder and co-CEO Brian Kirkbride confirmed the transition in a statement to Athletech News....
April 2, 2026
Cannondale owner Pon Holdings reports sales of 2B euros in bikes last year
Pon Holdings is reporting 2025 revenues of 9.7 billion euros ($11.20 billion) across all its businesses, including automotive and bicycle, with its bicycle business revenue totaling "around 2 billion euros." Pon's bike brands include Cervelo, Santa Cruz, Gazelle, Focus and Urban Arrow. In 2022 it acquired Dorel Sports, which added Cannondale, Schwinn,...
April 1, 2026
Peloton Wins Dismissal of Lawsuit Claiming It Concealed Bike Rust That Heralded Big Recall
U.S. District Judge Margo said shareholders didn’t show Peloton defrauded them with several assurances it was focused on safety, putting “members first” and making the “best equipment” despite knowing prospects for a recall were increasing. (Reuters) — A federal judge dismissed a lawsuit accusing Peloton Interactive of intentionally concealing quality...
