BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 5, 2026
Function Sues Rival Lab-Testing Startup Superpower, Alleging False Marketing
Function Health has filed a false advertising lawsuit against Superpower, accusing the rival lab-testing startup of overstating what its membership includes and running comparative marketing that Function says misleads consumers about both companies’ offerings. The complaint, filed January 26 in the U.S. District Court for the Central District of California,...
February 5, 2026
Whoop wins a key US court ruling against copycat wearables
Whoop might have just secured a big win against brands selling similar faceless health trackers in the U.S. Traditionally, when it comes to fitness bands (not to be confused with smartwatches) Whoop is usually the first name that comes to mind. However, due to its high pricing and the nature of the market,...
February 4, 2026
Accell Group sells Nishiki to Turkish bike manufacturer
Turkish manufacturer Kron Bicycle has acquired Nishiki from Accell Group, taking over the brand that Accell picked up via a Finnish distributor in 2009. Kron said Nishiki will plug into its production and supply chain while keeping its own "brand DNA." Founded in 2004, Kron distributes across 81 Turkish provinces...
February 2, 2026
Strava’s 30 New Job Listings and What They Tell Us About IPO Preparation
Strava’s preparations for an IPO were leaked through FT.com, with reports suggesting a $3 billion valuation. The company is now locking in readiness for the big day and structuring for growth and sustained scrutiny afterwards. Strava rarely signals its strategy directly. Feature launches are incremental, messaging is cautious, and acquisitions...
January 31, 2026
Peloton Cuts 11% of Staff in Cost-Cutting Push, Spokesperson Says
Peloton Interactive has cut 11% of its employees as it aims to reduce costs amid turnaround efforts, a spokesperson for the company said on Friday. Widespread layoffs would mark another major move under CEO Peter Stern, who took charge of the fitness products maker last year and has revamped its product lineup and hiked prices across hardware and...
January 29, 2026
Deckers Racks Up Record Revenue in Q3 as ‘Significant Global Demand’ for Ugg and Hoka Continues
Shares for Deckers Brands soared over 10 percent on Thursday after the market close following the footwear company’s latest earnings report. The Goleta, Calif.-based company reported net sales in the third quarter of fiscal 2026 increased 7.1 percent to $1.96 billion compared to $1.83 billion the same time last year. Net income for the...
January 29, 2026
Adidas achieves record sales in 2025, plans $1.2 billon share buyback
Adidas on Thursday said it would launch a share buyback of up to 1 billion euros ($1.2 billion) on the back of record 2025 sales that the German sportswear maker said benefited from stable prices in the face of U.S. tariffs. Adidas in October had warned of widespread discounting among...
January 28, 2026
Proposed New Hampshire Legislation Would Require ALL Bike Owners to Pay Registration Fees
The New Hampshire state motto may be “Live Free or Die,” but House Bill 1703 (HB1703) would make the state’s bike owners “pay fee or get fined.” This news comes a little over a week after New Jersey passed a new law requiring all e-bike owners to be licensed, registered, and insured....
January 28, 2026
Alpkit secures new investment to keep business running
Alpkit, the British outdoor brand that owns Sonder Bikes, has publicly announced it has completed a pre-pack sale to a new investor, after entering administration earlier this week. In a statement, the company said the move will secure the business long-term, allow it to retain all 194 jobs, and keep...
January 27, 2026
Alpkit enters administration having “faced incredible challenges over the last three years”
Alpkit has entered administration after three difficult years, and is in talks with a new owner and investment partner in an attempt to secure the bicycle and outdoors brand’s future. In a letter sent to shareholders via the investment platform Crowdcube, Alpkit CEO and co-founder David Hanney writes: “It is...
