BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 21, 2025
EXEC: Adidas Raises FY Outlook On Double-Digit Q3 Growth, Tariff Mitigation Benefits
Adidas raised its earnings and sales outlook for the year while reporting preliminary results for the third quarter showing currency-neutral revenues for the Adidas brand jumped 12 percent. The improved profitability outlook reflects continued brand momentum, the better-than-expected business performance as well as successful efforts to partly mitigate the additional...
October 21, 2025
Bike industry pushes back on 50% tariffs proposed on bicycle metal content
The cycling industry is bracing for yet another tariff escalation in a year when there's barely been a moment of respite. The latest proposed fee could add substantial costs to almost any imported bike, regardless of country of origin. And in a twist, it's driven partly by an American bicycle company....
October 20, 2025
Peloton partners with HSS to offer injury prevention content and care
Peloton Interactive, Inc., the fitness technology company with a market capitalization of $3.1 billion, and Hospital for Special Surgery (HSS) announced a collaboration to develop specialized fitness content focused on injury prevention and recovery, according to a press release statement. According to InvestingPro data, Peloton’s stock has shown strong momentum...
October 20, 2025
Rapha Clothes USA Cycling, Sets Stage For Profit Again Amidst Ongoing Financial Reset
There are two big bits of Rapha news officially out that have been circling in the rumor mill for the past week – Rapha will outfit USA Cycling from 2026 through the end of 2029, and Rapha’s latest annual financial statement again showed big losses. The first is really interesting...
October 20, 2025
Private-equity firm acquires UK’s Whyte Bikes
A Dublin-based private-equity firm announced Monday the acquisition of Whyte Bikes Ltd. and that the existing management team will remain. UK-based Whyte Bikes will transfer 100% ownership to Causeway Capital, which calls itself a growth-focused private-equity firm investing in businesses in Ireland and the UK. The firm recently closed its...
October 19, 2025
High Stakes: WHOOP’s Screenless Tracker Design Lands in Federal Court in Global IP Test
The battle for wearable technology design is escalating. Boston-based WHOOP recently initiated legal action against a Chinese competitor, Shenzhen Lexqi Electronic Technology (LEXQI), claiming the firm has created a wholesale imitation of its minimalist, screenless tracker. This key case, filed in September 2025, tests the limits of protecting aesthetic design...
October 16, 2025
Nike, Adidas + More Athletic Brands: How Does Their Digital Experience Measure Up?
Athletic brands such as Nike and Adidas have a digital challenge. According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online. “Poor website performance doesn’t just kill online...
October 16, 2025
Strava tells Garmin users not to worry amid legal dispute: ‘Uninterrupted connectivity is our top priority’
Strava has told Garmin users of their platform that they should not be concerned over connectivity stopping. Earlier this month it was revealed that the American fitness tracking company had taken legal action against Garmin over patent infringements, and also new developer guidelines, which led to fears over connectivity. Cycling WEEKLY
October 15, 2025
Giant expands zero-fee recruitment policy, opens new dorms
Giant Group is developing a plan to reimburse current migrant workers at its factories for recruitment fees they paid prior to Jan. 1, 2025, when the company began paying its current workers' recruitment fees. Giant initiated the zero-fee policy following media reports in 2023 and 2024 about worker conditions at...
October 15, 2025
Women Earning Over $150K Per Year Could Be Deckers’ Secret Weapon
Hoka‘s big contribution to parent Deckers Brands first quarter earnings results is expected to again fuel a strong second quarter — and high income women could provide the athletic performance brand’s hidden advantage. The Goleta, Calif.-based company in July reported a first quarter net sales increase of 16.9 percent to $964.5 million,...
