BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 7, 2026
Thule Group Acquires Dog Harness Maker Curli AG
Thule Group has agreed to acquire Swiss-based curli AG, a leading maker of premium dog harnesses sold in about 60 countries, to expand its fast-growing dog transportation product line. Curli reported 6.4 million CHF in revenue for 2025 with a 20% EBIT margin, and its products complement Thule's offerings for...
May 7, 2026
Peloton Soars 11% on Q3 Profit Turnaround, Raised Guidance, Spotify Partnership
Shares of Peloton Interactive (NASDAQ:PTON) are climbing 11% to $5.76 in premarket trading on Thursday, May 7, after the connected fitness company posted a swing to GAAP profitability and lifted its full-year outlook. The bid follows an 8-K filed at 6:59 a.m. ET and an earnings call that began at 8:30 a.m....
May 6, 2026
Laka acquires VeloLife’s bike insurance business, marking its fourth acquisition as M&A strategy accelerates
Laka, the UK & EU green mobility insurtech, today announces the acquisition of assets from VeloLife, the specialist cycle insurance provider. This marks Laka’s fourth acquisition in three years and the first public milestone in the active M&A pipeline that Laka signalled when it closed its £14.1 million Series B...
May 6, 2026
Life Time Acquires Phoenix 10K, Expanding Athletic Events Strategy
Life Time has acquired the Phoenix 10K, a 51-year-old Arizona road race, to expand its portfolio of 30 athletic events amid surging running participation. The deal comes as running continues to see increased participation growth, from the advent of “runcations” to tentpole events like the Boston Marathon, which saw more than 30,000 participants this year....
May 5, 2026
Life Time Raises Outlook as Q1 Beats Plan
Fitness club giant Life Time Group Holdings, Inc. lifted its guidance for the year after reporting adjusted earnings in the first quarter grew 23.5 percent on an 11.7 percent revenue gain. Bahram Akradi, founder, chairman and CEO, stated: “Our first quarter results reflect strong execution and continued momentum across our...
May 1, 2026
Brooks Running Bangs Out Strong DD Growth in North America and EMEA in First Quarter
Brooks Running reported sales grew 23 percent in the first quarter, supported by 20 percent growth in North America and 30 percent currency-neutral growth in Europe, the Middle East, and Africa (EMEA). Sales in China vaulted 136 percent year over year. Brooks maintained its leadership position in the run space...
April 29, 2026
Garmin Rides Very Strong Q1 Fitness Segment Growth to Strong DD Earnings Increase
Garmin Ltd. President and CEO Cliff Pemble said Wednesday morning that the electronics maker for the fitness, outdoor, marine and aviation markets achieved “remarkable financial results” during the opening quarter of 2026. He said the trend for the quarter was a continuation of the positive trends they have been experiencing...
April 29, 2026
Zwift Acquires Rouvy (including FulGaz): Here’s What It Means
Zwift has announced they’ve acquired Rouvy, including the FulGaz platform that Rouvy acquired previously. Likewise, Rouvy had previously acquired Bkool last summer, but ultimately folded that very similar platform into Rouvy last month and shut down Bkool. However, unlike the Rouvy/Bkool combo, Zwift says that they plan to run the two companies...
April 29, 2026
World champion sprinter sues Puma, claiming defective shoes
According to a report by Front Office Sports, on Friday, April 24, four-time NCAA champion and two-time world champion Abby Steiner of Dublin, Ohio, filed a lawsuit in the Massachusetts Superior Court against Puma and Mercedes-Benz Grand Prix, alleging that the spikes and shoes she was given injured her feet. Steiner is seeking more...
April 29, 2026
Adidas Forecasts High-Single Digit Growth Over Next Three Years
Wrapping up another quarter of growth well above industry averages and seeing one it’s the brand’s ambassadors break the sub-two-hour marathon this past weekend, Adidas’ CEO Bjørn Gulden told analysts he expects Adidas to deliver high-single growth in 2026, 2027 and 2027 with stronger gains in profitability. The high-single digit...
