BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 26, 2025
Why Fitness & Wellness Brands Can’t Afford To Ignore Reddit
As we head into a holiday season where consumers are carrying inflation anxiety along with their shopping bags, fitness and wellness brands may be overlooking one of the most efficient places to spend hyper-targeted ad dollars: Reddit. In an age of influencer-weary consumers, authenticity has become increasingly valuable. It’s the same...
November 25, 2025
Is Cycling Losing Its Shine Against Pickleball and Padel?
The bike industry has been experiencing a really rough period for some time now. Almost every few months, some bike company will announce that they are going into administration due to financial problems and insolvency. Some have to go through a massive layoff, re-negotiate repayment, or eventually shut their doors....
November 24, 2025
Rad Power Bikes in crisis? Seattle company hit with battery warning but cannot afford a fix
Rad Power Bikes, once the dominant force in North America’s e-bike market, is facing escalating turmoil after the U.S. Consumer Product Safety Commission (CPSC) issued an urgent warning, advising consumers to immediately stop using some of its batteries due to fire hazard and risk of serious injury or, even, death....
November 20, 2025
Enhanced Games lawsuit canned
The groundbreaking and much-maligned Aron D'Souza project received a legal hit on Monday, as Manhattan judge Jesse Furman tossed its legal claim asking for $800 million-worth (€694m) compensation from the three international sports organisations, which it accused of exercising monopoly power over worldwide swimming competitions. "Enhanced Games fails to allege...
November 19, 2025
Now Oura sues Amazfit, Reebok, and Noise for their rings
Oura has started yet more legal proceedings to protect its patent portfolio. This time, it filed three separate lawsuits on November 17, 2025, against Zepp Health (manufacturer of the Amazfit Helio Ring), Reebok, and Noise (seller of the Luna Ring). These actions, filed in the Eastern District of Texas, target...
November 19, 2025
EXEC: Running Category Continues Robust Momentum in Third Quarter
Driven by high interest in running-influenced lifestyle offerings and solid demand for performance running models, the running category delivered another banner third quarter, with On, Saucony, Altra, and Nike among those posting healthy double-digit gains. Hoka’s growth slowed sequentially, but it remained up by double-digits and sell-ins and sell-throughs reportedly...
November 19, 2025
US investors acquire Pedego; Urtopia to provide technical collaboration
E-bike retailer and brand Pedego has a new owner: the U.S.-based ownership group behind Urtopia, a start-up e-bike brand that offers high-tech carbon fiber and connected e-bikes. Larry Pizzi, the CEO of newly formed New Pedego Holdings Inc., said Urtopia will provide engineering and supply chain efficiencies and will allow...
November 18, 2025
Rapha founder invests to help scale-up British brand Quirk Cycles
Independent British framebuilder Quirk Cycles has revealed Simon Mottram, founder of Rapha, has joined as a lead investor ahead of its next phase of expansion. Quirk, known for its award-winning handcrafted bikes, is targeting a £500,000 fundraising round to scale its boutique performance bike line-up. Quirk is currently preparing to launch its new models...
November 18, 2025
Lumia snags $7M to bring real-time blood flow sensing to smart earrings
Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood flow to the head, offering users immediate insights into how circulation impacts energy levels, focus,...
November 14, 2025
Doping Shock as Junior Rider Tests Positive for Meth at Road Worlds
A junior Azerbaijani racer is facing a doping ban after testing positive for methamphetamine and its metabolites during the men’s junior road race at the 2025 UCI road world championships in Rwanda. The UCI confirmed that Artyom Proskuryakov, 18, was nabbed in what it described as “intelligence-led testing.” VELO
