BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 8, 2025
Decathlon buys cycling team, eyes co-title deal
French sporting goods brand Decathlon has agreed to become the sole owner of the Decathlon AG2R La Mondiale UCI World Tour team from the end of 2025 – with a new co-title sponsor set to be named in the coming weeks. Sport Business
July 4, 2025
Ochain joins the SRAM group
Ochain has joined the SRAM family of brands. Known for its ‘game-changing’ chainring spider that delivers a chainless-feeling ride, Ochain, has rapidly grown from a prototype to World Cup staple. Mounted between a bike’s cranks and chainring, Ochain, allows the chainring to freely rotate by a certain amount without the...
July 3, 2025
New York Private Surf Club Wants to Raise $45M, Charge $100K
Well-heeled surfers in New York searching for consistent waves may soon need to look no further than Crest Surf Clubs, which touts itself as the first and only private member surf club in the U.S. Crest is seeking about $45 million to help support the build-out of its first location...
July 1, 2025
Accell Group revenue falls 22% in 2024
Accell Group, the owner of brands Lapierre, Raleigh, Haibike, and Babboe, saw a 22% decline in its annual revenue in 2024, dropping from €1.29 billion to just over €1 billion. escape
June 30, 2025
Lululemon Sues Costco Over Alleged Copycat Yoga Pants
Lululemon filed a lawsuit against Costco, charging the warehouse club is selling “confusingly similar” replicas of its jackets, sweatshirts and pants. In a lawsuit filed Friday in the U.S. District Court for the Central District of California, Lululemonclaims that certain Costco products imitate its own designs so closely that it constitutes...
June 23, 2025
Lululemon Lays Off 150, Plans ‘Modest’ Price Increases
Lululemon is tightening its operations by eliminating roughly 150 corporate roles, a move the company says is part of an effort to operate with greater agility. The layoffs, which impact employees across Lululemon’s global store support centers, come as the popular brand prepares to implement strategic price increases, described by executives...
June 23, 2025
EXEC: Giant Group May Bike Shipments Crater Nearly 30 Percent
Giant Manufacturing Co., Ltd. (Giant Group) saw May 2025 monthly bike shipments crater nearly 30 percent year-over-year (y/y), the second consecutive monthly double-digit decline. SGB MEDIA
June 20, 2025
Race director and athletics coach banned for life over inappropriate relationships and racist language
A prominent race director and coach has been banned from athletics for life after a UK Athletics disciplinary panel found him guilty of multiple breaches of the coaches’ code of conduct, including inappropriate relationships with his athletes and using racist and misogynistic language. The Guardian
June 17, 2025
Survey: 84 Percent of U.S. Consumers Plan to Shop Amazon Prime Day in 2025
A survey conducted by RetailMeNot found that 84 percent of U.S. adults plan to participate in Amazon Prime Day this year, up from 81 percent in 2024. SGB MEDIA
June 16, 2025
Elliptical Cross-Trainer Innovator Strider Fitness Raises $5M
Strider Fitness Ventures, maker of the StreetStrider, a unique, 2-in-1 elliptical cross-trainer designed for both outdoor and indoor use, has raised $5 million in IP-backed financing to support its next stage of growth in the fitness equipment market. The structured capital facility was arranged by Fallingst Technologies in partnership with...
