Peloton Bets On Pilates After 48% Engagement Jump

June 5, 2026

Peloton Interactive (NASDAQ:PTON) is pushing deeper into Pilates, acquiring Sk?p as the connected-fitness company looks for new ways to widen its platform, sharpen its product offering, and possibly bring fresh users back into the ecosystem during its broader turnaround effort. The deal adds new technology and specialized Pilates expertise to Peloton’s R&D team, giving the company another lever as it tries to move beyond its legacy cardio identity.

CEO Peter Stern said Pilates is a category ready for the same kind of experiential reinvention Peloton brought to cardio. That matters because engagement with Peloton’s existing Pilates offering rose 48% year-over-year in the third quarter, while the company also cited the 2025 Sports and Fitness Industry Association Report showing Pilates as the fastest-growing form of fitness in the US. yahoo!finance