BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 23, 2026
Spartan And Tough Mudder Announce Snap Fitness as Official UK Gym Partner in New Three-Year Deal
London, UK (April 23, 2026) /ENDURANCE SPORTSWIRE/ - Spartan and Tough Mudder, the world’s leading obstacle course and endurance event brands, are proud to announce a new three-year partnership with Snap Fitness, who join as the Official Gym Partner for the UK from 2026 through 2028. The partnership will see...
April 22, 2026
Giant UK Acquires Thomas’s Cycle Revolution Ltd
Thomas’s Cycle Revolution (Cycle Revolution) has been bought out of administration by Giant UK. Dominic Dumville and Henry Page of Mercer & Hole were appointed joint administrators of Thomas’s Cycle Revolution Limited (“TCR)” on 23 March 2026, and they have now completed a sale of the business and certain assets...
April 22, 2026
Why Athletes Are Suddenly Moonlighting As Sports Photographers
Mikaela Shiffrin spent a late-March evening at Barclays Center in New York, professional camera in hand. Sporting a black credentialed-media vest, the champion skier positioned herself courtside to photograph the Nets against the Hornets. The appearance came together quickly as an informal stop on Shiffrin’s post–Winter Olympics press tour. Her publicist, Megan...
April 22, 2026
Study: Adidas, New Balance, On, Skechers Gaining Globally In Social Visibility
In a just-released study, Heuritech, the Paris-based AI trend forecasting platform, expects an overall decline in the sneaker market in both Europe and the U.S. in 2026, but found Adidas surpassing Nike as the market share leader in the global women’s market, while New Balance, On, Mizuno, and Skechers were among...
April 22, 2026
The Head of the Charles Regatta Names New Chair, Two New Members To Regatta Board
Cambridge (April 22, 2026) /ENDURANCE SPORTSWIRE/ – The Head of the Charles® Regatta (HOCR), the world’s largest three-day rowing event, announced today that Alexander (Zander) Packard has been named Chair of the Board of Directors. Joining the board as new members are Jon Bernstein and Dave Mingey, who bring extensive...
April 22, 2026
When Life Gives You Lemons, Puresport Makes Electrolytes
London, UK (April 22, 2026) /ENDURANCE SPORTSWIRE/ - When life gives you lemons, you make lemonade. That's the philosophy behind Puresport's latest launch, and it's one the brand believes sits at the heart of every runner's journey. Running - as with life - rarely delivers perfect conditions. Runners manage injury,...
April 22, 2026
Race Result Americas Celebrates Successful Deployment of Ubidium Timing System at Ukrop’s Monument Avenue 10K
Richmond, Va. (April 22, 2026) /ENDURANCE SPORTSWIRE/ — Race Result Americas is proud to announce the successful deployment of its innovative Ubidium timing system at the 2026 Ukrop’s Monument Avenue 10K, produced by Sports Backers and held this past weekend in Richmond, Virginia. One of the nation’s most iconic road races,...
April 22, 2026
Ultra X Secures the Future of Dragon’s Back Race and Northern Traverse
/ENDURANCE SPORTSWIRE/ - Ultra X is proud to announce the acquisition of Dragon’s Back Race and Northern Traverse out of administration, securing the future of two of the UK’s most respected and demanding endurance events. Former Ourea Events Operations Director Greg Mickelborough has joined the Ultra X group and will be heading up the delivery of...
April 21, 2026
Salomon And TIPSTER Present at the L.A. FOOD RUN 2026
Los Angeles, CA (April 21, 2026) /ENDURANCE SPORTSWIRE/ - On May 17, Salomon, and TIPSTER will bring the momentum of the wildly popular NYC BAKERY RUN – which saw more than 17,000 people enter for a chance to participate – to Los Angeles with the debut of the L.A. FOOD...
April 21, 2026
Professional Triathletes Organisation Appoints Peter Hutton To Chairman
London, UK (April 21, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has announced that Peter Hutton will become its Chairman, as Chris Kermode steps down. The long time PTO Board member moves into the role on an interim basis as the organisation prepares for its next phase of global...


