BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 23, 2026
Honoring Our Legacy, Elevating What’s Next: RRCA Announces 2026–2030 Strategic Plan
Falls Church, VA (January 23, 2026) /ENDURANCE SPORTSWIRE/ — The Road Runners Club of America (RRCA) has unveiled its 2026–2030 Strategic Plan, a forward-looking roadmap that builds on nearly 70 years of consistent leadership while positioning the organization to serve the next generation of runners, clubs, event directors, coaches, and...
January 23, 2026
ASICS Los Angeles Marathon Sells Out in Record Time Amid High Demand
LOS ANGELES, Calif. (January 23, 2026) /ENDURANCE SPORTSWIRE/ – The 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation, announced that it has sold out of entries for its 41st anniversary event on March 8. The City of Los Angeles’ largest and longest-running community sporting event reached sell-out status...
January 23, 2026
The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing
Mesquite, TX (January 23, 2026) /ENDURANCE SPORTSWIRE/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...
January 23, 2026
haku Releases New Research-Based Guide on Proving Economic and Community Impact for Endurance Events
Miami, FL (January 23, 2026)/ENDURANCE SPORTSWIRE/ - haku, the all-in-one technology platform for endurance events and nonprofits, today announced the release of a new research-based ebook, Securing Tourism Boards and Sponsorships: How Endurance Events Can Prove Both Economic Impact and Community Value. Endurance leaders need new ways to deliver direct,...
January 22, 2026
Fleet Feet Grows Connecticut Footprint with Acquisition of Marathon Sports Glastonbury
GLASTONBURY, Conn., and CARRBORO, N.C. (January 22, 2026) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, has acquired the Marathon Sports retail location at 63 Hebron Ave. in Glastonbury, Connecticut. The acquisition expands Fleet Feet’s Connecticut store network and supports the...
January 22, 2026
Under Armour Faces Data Breach
Under Armour said it’s investigating claims of a massive data breach after a cybercriminal posted millions of customer records to a hacker forum. Under Armour spokesperson Matt Dornic told TechCrunch that the company is “aware of claims that an unauthorized third party obtained certain data.” “Our investigation of this issue, with the assistance...
January 22, 2026
Best Bike Split Announces Continued Partnership with Lotto-Intermarché for 2026 Season
Austin, TX (January 22, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the world’s most advanced race planning and pacing optimization platform trusted by professional cyclists and triathletes, and Belgian UCI WorldTour team Lotto-Intermarché have announced they will renew their partnership for the 2026 season, with Best Bike Split continuing as...
January 22, 2026
Director University Seeks Sponsors for RDU Academy: $50,000 Scholarship Fund to Train Next Generation of Event Leaders
DeKalb, Ill. (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) is seeking sponsors to fund RDU Academy, a youth leadership development program designed to train the next generation of endurance event professionals. The initiative aims to raise $50,000 to provide 100 scholarships for young people ages 15-18 entering...
January 22, 2026
Lauf Gravel Worlds Announces Landmark $150,000 Prize Purse, Elevating Competition and Athlete Experience
San Francisco, CA (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Lauf Gravel Worlds announced a record-setting prize purse of $150,000 sponsored by GOODLIFE Nutrition, marking the largest single-day prize purse in all of gravel cycling. The prize purse will be distributed evenly across men’s and women’s fields, reinforcing the event’s commitment...
January 21, 2026
Canyon USA Names BikeInsure Official Bike Insurance Partner
Carlsbad, CA (January 21, 2026) /ENDURANCE SPORTSWIRE/ — Canyon, the pioneering direct-to-consumer bicycle brand, has named BikeInsure as its Official Bike Insurance Partner under a new three-year agreement. The partnership gives Canyon customers access to opt-in bicycle and e-bike insurance designed to protect new and used bikes against accidental damage...
