BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 23, 2026
haku Releases New Research-Based Guide on Proving Economic and Community Impact for Endurance Events
Miami, FL (January 23, 2026)/ENDURANCE SPORTSWIRE/ - haku, the all-in-one technology platform for endurance events and nonprofits, today announced the release of a new research-based ebook, Securing Tourism Boards and Sponsorships: How Endurance Events Can Prove Both Economic Impact and Community Value. Endurance leaders need new ways to deliver direct,...
January 22, 2026
Fleet Feet Grows Connecticut Footprint with Acquisition of Marathon Sports Glastonbury
GLASTONBURY, Conn., and CARRBORO, N.C. (January 22, 2026) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, has acquired the Marathon Sports retail location at 63 Hebron Ave. in Glastonbury, Connecticut. The acquisition expands Fleet Feet’s Connecticut store network and supports the...
January 22, 2026
Under Armour Faces Data Breach
Under Armour said it’s investigating claims of a massive data breach after a cybercriminal posted millions of customer records to a hacker forum. Under Armour spokesperson Matt Dornic told TechCrunch that the company is “aware of claims that an unauthorized third party obtained certain data.” “Our investigation of this issue, with the assistance...
January 22, 2026
Best Bike Split Announces Continued Partnership with Lotto-Intermarché for 2026 Season
Austin, TX (January 22, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the world’s most advanced race planning and pacing optimization platform trusted by professional cyclists and triathletes, and Belgian UCI WorldTour team Lotto-Intermarché have announced they will renew their partnership for the 2026 season, with Best Bike Split continuing as...
January 22, 2026
Director University Seeks Sponsors for RDU Academy: $50,000 Scholarship Fund to Train Next Generation of Event Leaders
DeKalb, Ill. (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) is seeking sponsors to fund RDU Academy, a youth leadership development program designed to train the next generation of endurance event professionals. The initiative aims to raise $50,000 to provide 100 scholarships for young people ages 15-18 entering...
January 22, 2026
Lauf Gravel Worlds Announces Landmark $150,000 Prize Purse, Elevating Competition and Athlete Experience
San Francisco, CA (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Lauf Gravel Worlds announced a record-setting prize purse of $150,000 sponsored by GOODLIFE Nutrition, marking the largest single-day prize purse in all of gravel cycling. The prize purse will be distributed evenly across men’s and women’s fields, reinforcing the event’s commitment...
January 21, 2026
Canyon USA Names BikeInsure Official Bike Insurance Partner
Carlsbad, CA (January 21, 2026) /ENDURANCE SPORTSWIRE/ — Canyon, the pioneering direct-to-consumer bicycle brand, has named BikeInsure as its Official Bike Insurance Partner under a new three-year agreement. The partnership gives Canyon customers access to opt-in bicycle and e-bike insurance designed to protect new and used bikes against accidental damage...
January 21, 2026
haku Brings Innovation, Thought Leadership, and Community Experiences to Running USA 2026
Miami, FL (January 21, 2026) /ENDURANCE SPORTSWIRE/ — As 3 time returning Title Sponsor of the Running USA Industry Conference 2026, presented by haku, haku will shape the conference experience through featured sessions, product innovation highlights, and attendee-focused experiences throughout the event. During the conference, haku will take stage at...
January 20, 2026
Peloton Sues US Government Over Tariffs, Joining Other Companies
Peloton and its commercial equipment division, Precor, have sued the federal government in the U.S. Court of International Trade seeking refunds on tariffs they paid. In the complaint, filed Jan. 7, the connected fitness giant argues the duties were unlawfully imposed under a series of executive orders beginning in early 2025, contending...
January 20, 2026
4iiii Partners with Alex Dowsett to Bridge the Gap Between WorldTour Data and Everyday Performance
COCHRANE, ALBERTA (January 20, 2026) /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc. is pleased to announce a new ambassador partnership with former WorldTour rider and performance coach, Alex Dowsett. A global leader in sports performance technology, 4iiii is best known for its industry-leading PRECISION 3+ Powermeters, trusted by cyclists for their...
