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February 12, 2026

Wiley X Appoints Johnathan as Vice President of Sales

Frisco, Texas (February 12, 2026) /ENDURANCE SPORTSWIRE/  — Wiley X, a global leader in premium protective eyewear, today announced the appointment of Johnathan Weikum as Vice President of Sales. In his new role, Weikum will lead Wiley X’s sales organization across all channels, overseeing strategic growth initiatives, channel development, and...

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Press Releases

February 12, 2026

OS1st Appoints Cape Capener as Vice President of New Categories

Hickory, N.C. (February 12, 2026) /ENDURANCE SPORTSWIRE/ - OS1st, a performance sock and foot wellness brand, today announced the appointment of Cape Capener as Vice President of New Categories, a newly created role reflecting the company’s continued investment in strategic growth and category expansion beyond its core performance channels. In...

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February 12, 2026

DEKA, The Global Fitness Racing Brand Announces Expansion Into The UAE

Dubai, UAE. (February 12, 2026) /ENDURANCE SPOERTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in the UAE. Led locally under the expert leadership of the ITP Media Group team, DEKA Middle East joins a rapidly...

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February 11, 2026

Seabrook Lucky Trails 2026 Continues with Magic Race Shirts After 2025 Success

February 11, 2026 /ENDURANCE SPORTSWIRE/ - Following a highly praised sweat-activated shirt rollout in 2025, the Seabrook Lucky Trails event is doubling down on experiential gear for its March 2026 race weekend. Once again partnering with Magic Race Swag, the event will bring its coastal charm and Lucky Trails identity...

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Products

February 11, 2026

Challenge Family Joins The Triathlon World Tour Through Acquisition By Professional Triathletes Organisation

London, UK (February 11, 2026) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) announced today it has acquired a majority shareholding in Challenge Family from Y11 Sport & Media, to make it a key part of the newly announced Triathlon World Tour. “This acquisition and investment into Challenge Family is...

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Triathlon

February 11, 2026

ASICS Los Angeles Marathon Welcomes SHOKZ as the Official Headphones Partner

LOS ANGELES, Calif. (February 11, 2026) /ENDURANCE SPORTSWIRE/ – SHOKZ has been announced as an Official Sponsor and Official Headphones of the ASICS Los Angeles Marathon & LA 5K ahead of the 41st annual event. At the Los Angeles Marathon Lifestyle Expo, runners will have the opportunity to try on...

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Running

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February 10, 2026

Wiley X Appoints Cory Uehlein as Vice President of Marketing & Digital

Frisco, Texas (Feb 10, 2026) /ENDURANCE SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, today announced the appointment of Cory Uehlein as Vice President of Marketing & Digital. In this role, Uehlein will lead Wiley X’s comprehensive marketing and digital strategy, driving brand growth, digital engagement, and...

Business