August 30, 2021

WHOOP Looks to Acquire Tech Companies After $200M Raise

Fitness wearable company WHOOP raised $200 million at a $3.6 billion valuation, roughly doubling its previous fundraising total and tripling its valuation from a round in October 2020. The Series F round, announced on Monday, was led by Softbank Vision Fund 2. FOS

August 30, 2021

MYLAPS, Datasport, and Abavent announce long-term timing partnership

Haarlem/Obergerlafingen, 30 August 2021 – Datasport, based in Switzerland, and its German sister company Abavent have worked together for many years with iconic races like Escalade, Jungfrau-Marathon, Engadin Skimarathon, Einstein Marathon, Ötztaler Radmarathon, HERO World series, and BDR-related events. These 2 companies are involved in more than 500 sports events...

August 27, 2021

Schwinn and Mongoose Roll with Backbone Media

MADISON, Wis. – Iconic cycling brands Schwinn and Mongoose, two brands of Dorel Industries, Inc. (TSX: DII.B, DII.A), have hired active lifestyle agency Backbone Media as its public relations agency of record. Backbone will work to amplify each brand’s storytelling and drive awareness for Schwinn and Mongoose’s extensive line of...

August 26, 2021

Lululemon Raises Minimum Base Pay

Effective Sept. 27, 2021, lululemon will raise the minimum base pay for the majority of its store and Guest Education Centre) employees in North America. As part of the additional investments, people who are currently employed, and individuals who are hired from this point forward, will receive a new minimum...

August 26, 2021

Earning Announcements

Peloton shares fall after cycle maker posts disappointing earnings and outlook, cuts Bike price More Athleta’s Q2 Comps Gain 13 Percent Year-Over-Year More

August 26, 2021

FloSports secures London Marathon streaming rights in North America, Australia

United States-based subscription streaming platform FloSports has secured the media rights to the Virgin Money London Marathon in North America and Australia, starting this year. The iconic international race – which is scheduled to be held on Sunday, October 3 – will be exclusively streamed on the FloTrack vertical in the United...

August 26, 2021

Chris Froome invests in Factor Bikes

Chris Froome has joined a consortium injecting capital into Factor Bikes and its parts and accessories subsidiary Black Inc, with plans for the four-time Tour de France winner to use his racing and product experience to help with product development and marketing. Cycling News

August 26, 2021

National Forest Foundation to Host Live Leadership Discussion in New York City

Missoula, MT (August 26, 2021) -- The National Forest Foundation (NFF), a congressionally-chartered nonprofit, will be hosting Our Forests, Our Future, a live panel discussion with corporate environmental, social and governance (ESG) leaders Thursday, Sept. 9 at 6 p.m. at The Union League Club in New York. Our Forests, Our...

August 26, 2021

Athleta parent company Gap acquires Berkeley startup that allows customers to try on fits virtually

Ahead of its second quarter earnings call Thursday, Gap Inc. announced it has acquired e-commerce startup Drapr, a recent Y Combinator alum that has built technology that lets customers try on clothing virtually to ensure a better fit from home. SF Business Times

August 26, 2021

BOA Nutrition And Super League Triathlon Announce Multi-Year Partnership

Super League Triathlon (SLT) and BOA Nutrition have agreed a multi-year partnership that makes BOA the Official Nutraceutical Partner of the Championship Series. BOA’s multi-year partnership with Super League will begin with the 2021 Championship Series, which features four back-to-back races throughout September with events in London, Munich, Jersey and...

August 26, 2021

Punch Gunk Announces Winners of Go Get It Grant

LOS ANGELES – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, has announced the winners of their inaugural Go Get It Grant. After receiving many compelling applications from athletes in a variety of sports and from all across the world, a panel...

August 25, 2021

PeopleForBikes Announces Major Investments to Grow Electric Bicycle Market and Access

BOULDER, COLO (August 25, 2021) — PeopleForBikes, a national bicycling advocacy nonprofit and the bicycle industry’s trade association, is committing more staff and resources to support the use of and access to electric bicycles across the U.S. Industry analysts estimate that more than 12 million electric bikes will be sold...

August 25, 2021

Dick’s Reports Huge Q2 Earnings

The retailer generated $3.27 billion in revenue in Q2 2021, a 20.7% increase compared to the same period a year prior. Dick’s surpassed Wall Street estimates of $2.85 billion in revenue. The quarter was driven by same-store sales, which increased 19.2% year-over-year. E-commerce sales decreased 28% compared to Q2 2020 following the...

August 25, 2021

MYLAPS and Sportunity join forces to take event apps to the next level

Haarlem/Apeldoorn, 25 August 2021 - MYLAPS and Sportunity announce a long-term partnership today to offer best-in-class mobile event apps to sports events and athletes. The sports timing company and digital sports marketing agency join forces to further improve the digital experience for event participants, fans, and sponsors.  From 1 September...

August 25, 2021

HOKA ONE ONE® Postal Nationals Returns for the 2021 Cross Country Season

(EUGENE, OR.) — RunnerSpace and HOKA ONE ONE® are excited to announce the 2021 launch of the eighth annual HOKA ONE ONE® Postal Nationals. From August 24 through October 31, cross country teams across the nation will race to compete for a national title. In its eighth year since initially...

August 24, 2021

Enduro Bearings Hires SIMBOL Communications as PR Agency of Record

Oakland, California (Aug 24th, 2021) — Enduro Bearings, creators of a wide range of bearings, components, seals and tools for the cycling industry, has hired Park City-based SIMBOL Communications to handle a variety of PR and communications services, effective immediately. During the past 25 years, Enduro has built a strong,...

August 24, 2021

BRAZILIAN VIRTUAL CYCLING and ROUVY announce the line-up of Brazilian ambassadors and further plans in the region

Brasilia, Brazil / August 24, 2021 - BRAZILIAN VIRTUAL CYCLING was created in 2020 with the aim of offering athletes the option to remain competitive and sponsors to strengthen their brands in a completely new digital world. With the premise of VIRTUAL COMPETITIONS on REAL ROUTES, the BRAZILIAN VIRTUAL CYCLING held...

August 24, 2021

Trail Runner Nation Hosts Exclusive Interview with Kilian Jornet

24 August 2021 - This past Friday, Trail Runner Nation podcast released a special-edition program with trail running legend Kilian Jornet. Episodes of Trail Runner Nation are downloaded more than 30,000 times each week. The program is ranked either first or second each week in the “All Time” category in North...

August 24, 2021

US Trail Running Conference position statement on Arkansas Anti-LGTBTQ Legislation

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference is incredibly disappointed in the passing of recent legislation that discriminates against Arkansas’s LGBTQ community. Senate Bill 354 was signed into law on March 25, 2021. The bill is an anti-transgender bill that bans transgender women...

August 23, 2021

On Running Files for IPO

On Monday, the Swiss running brand that counts Roger Federer as an investor and ambassador, filed for a $100 million initial public offering with the U.S. Securities and Exchange Commission. Yahoo! News

August 23, 2021

World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER

BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...

August 19, 2021

Bay Area retail powerhouse Mike’s Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo

Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes, a city bike brand that Mike's bought in 2017. BRAIN

August 19, 2021

The IRONMAN Group Acquires Premier Cycling Brand and Series Haute Route

LAUSANNE, Switzerland / TAMPA, Fla. (August 19, 2021) – The IRONMAN Group is pleased to announce today the acquisition of premier multi-day cycling event series Haute Route®, as well as the Gravel Epic®, a soon-to-launch multi-day gravel race event series. With the acquisition of these two brands and series, the...

August 19, 2021

Super League Triathlon Announces Major Expansion

Super League Triathlon (SLT) has today announced the launch of SLT Teams - a major expansion that will build a team franchise concept from the ground up adding new racing dynamics, and handing power to athletes, fans and stakeholders to help shape the future of the sport. After four years...

August 19, 2021

Gnarly Nutrition Releases New Video Series

SALT LAKE CITY, UT -- Gnarly Nutrition is excited to share “Fuel for Life,” the first brand video series from the sports nutrition company. The “Fuel for Life” series consists of 5-7 minute videos  that explore personal contemplations and individual motivations of four endurance athletes. By pulling back the curtain...