BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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February 10, 2021
Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’
Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. MediaPost
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February 10, 2021
How New Balance Won One of the Largest Trademark Settlements in China to Date
The judgment, which was first reported by The Financial Times, is being described as one of the biggest ever awarded to a foreign brand in a Chinese trademark case. Footwear News
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February 10, 2021
Shimano’s Earnings Climb In 2020
Shimano reported net income increased 22.5 percent in 2020 as sales grew 4.1 percent. SGB Media
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February 10, 2021
RETAIL Under Armour shares rise as retailer reports surprise profit for holiday quarter
Earnings per share is 12 cents, adjusted vs. a loss of 7 cents expected, while revenue was $1.4 billion vs. $1.27 billion. Sales dropped 3% to $1.40 billion from $1.44 billion a year. CNBC
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February 10, 2021
Industry veteran Tony Karklins and partner buy Time Sport from Rossignol
The Rossignol Group has sold Time Sport's frame and bike business to the Cardinal Cycling Group, whose partners include French engineer Martial Trigeaud and American Tony Karklins, founder of Allied Cycle Works and the former managing director of Orbea USA. Bicycle Retailer
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February 10, 2021
Pandemic fuels break-ins — and retailer cooperation
Smash-and-grab thefts from bike shops have risen dramatically during the COVID-19 pandemic, leading shop owners to start organizing and cooperating to minimize the chance of break-ins and getting their stolen goods returned. Bicycle Retailer
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February 10, 2021
GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services
Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables. Sasquatch Agency will now be handling PR, organic and paid social media, email marketing, content...
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February 10, 2021
U.S. Army Offers Endurance Sport Innovations for Licensing
Natick, Massachusetts -- The U.S. Army has the answer to – and offers licensing for – devices of endurance athletes’ dreams. A hydration pack that delivers customized hydration and nutrition mixes without contaminating water reservoirs? Yes, ma’am. A real-time algorithm to allow heart-rate monitors to display core body temperature? Sure. A...
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February 10, 2021
BibRave Expands Ambassador and Influencer Management Services
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has significantly expanded its marketing services, leveraging years of best practices to build and manage ambassador communities for clients across the endurance industry. After building their own turn-key network, the BibRave Ambassadors, for over seven years, BibRave now...
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February 10, 2021
haku Drives The Customer Loyalty Experience With Launch of Enhanced Memberships Solution
As the pandemic continues to alter customer buying habits and give way to the rise of virtual events, many endurance event organizations have started to look at ways to retain new participants and reward loyal customers. This created a valuable opportunity for industry-leader haku to enhance its state-of-the-art Memberships solution....
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February 9, 2021
Nike Continues to Build on Digital Momentum With Data Platform Acquisition
Nike Inc. continues to fuel its digital momentum with the acquisition of data integration platform Datalogue, which uses proprietary machine-learning technology that automates data preparation and integration. Footwear News
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February 9, 2021
New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act, led by Representatives Jimmy Panetta (D-CA) and Earl Blumenauer (D-OR), prioritizes electric...
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February 9, 2021
Mountain Hardwear Partners with ENDVR to Bolster Education and Sales Incentives for Retail Partners
Richmond, Calif. - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced a new partnership with ENDVR, a retail sales app that bolsters the relationship between brands and their retailer partners in order to increase engagement, administer sales rewards and education for retail floor...
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February 9, 2021
RunSignup | GiveSignup Releases Vouchers to Help Events Migrating to the Platform
(Moorestown, NJ)– RunSignup | GiveSignup, the leading technology provider for endurance and nonprofit events in the U.S., has released a new voucher system to help events manage deferrals and credits from 2020. In addition to providing a new participant management option to existing customers, the voucher system allows races that...
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February 8, 2021
GYMS Act To Provide $30 Billion Recovery Fund For The Fitness Industry Introduced In Congress
The act would establish a program to help distressed health club operators and would allow them to recoup as much as 45$ of 2019 revenue to replace revenue lost in 2020 due to COVID-19. Club Industry
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February 8, 2021
Athlete Recovery from COVID-19
Seven different Slowtwitch forum members shared their COVID-19 stories and their unique paths to recovery. Slowtwitch
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February 8, 2021
10 Black-Owned Tri Businesses to Support
Supporting Black-owned businesses should be more than a trend or a one-time action. It should be a part of your tri life—diversifying where and how you spend your hard-earned dollars. triathlete
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February 8, 2021
Gatorade Lures New CMO From Nike.
Former NFL player Kalen Thornton takes the helm at the PepsiCo-owned sports drink behemoth AdAge
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February 8, 2021
Peloton Announces $600 Million Convertible Note Offering
The notes are to be sold via a private offering, with a due date of 2026. The Deep Dive CA
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February 8, 2021
RockTape and TriggerPoint Awarded Blanket Purchase Agreement to Deliver the World’s Best Kinesiology Tape and Foam Rollers to United States Department of Veteran’s Affairs (VA) Medical Centers
Durham, N.C. – RockTape®, a leader in sports medicine products and education, is proud to announce a five-year blanket purchase agreement (BPA) with the Veterans Health Administration (VHA), introducing the world’s best kinesiology tape and TriggerPoint™ mobility rollers to the Physical Therapy category of the Medical/Surgical Prime Vendor (MSPV) 2.0...
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February 6, 2021
Ted Metellus named race director of TCS New York City Marathon
This makes him the first black race director of any of the Abbott World Marathon Majors races, right on the heels of large-scale allegations of sexism and racism in NYRR by current and former employees. ESPN
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February 5, 2021
Peloton wants to make ‘tens of millions’ of bikes and treads — and says its recent acquisition will help it get there
Peloton has plans to dominate the at-home fitness industry through its acquisition of fitness manufacturer Precor, allowing the firm to ramp up production across the US. Business Insider
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February 5, 2021
2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN
Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...
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February 5, 2021
Ritual Zero Proof Joins Forces with Endurance Sports Leader Spartan to Encourage Long-Term Wellness
BOSTON, Mass. – With the majority of people giving up on their New Year’s resolutions by the end of January, non-alcoholic spirit brand Ritual Zero Proof has joined forces with endurance and wellness leader Spartan® to cultivate healthy habits for the New Year. The Brands’ Healthy Rituals collaboration was created...
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February 4, 2021
Endurance sports tired of sitting on sidelines
The California Coalition of Endurance Sports has a two-pronged objective: to get athletes — especially in San Diego County — back running, swimming and biking. The San Diego Tribune
