BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 30, 2026
Boulderthon’s Economic Impact Nears $23 Million in New Report
BOULDER, Colo. (January 30, 2026) /ENDURANCE SPORTSWIRE/ — According to a new report from Visit Boulder, the Official Destination Marketing organization for the City of Boulder, the 2025 edition of Boulderthon generated an estimated economic impact of $22.8 million in total. They also noted that the race supports over 6,400...
January 30, 2026
RunSignup Announces Matthew Smeltzer as 2026 Alan Jones Timer of the Year Award Recipient
Moorestown, NJ (January 30, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, is proud to announce that Matthew Smeltzer, founder of Competitive Timing, has been named the 2026 Alan Jones Timer of the Year Award recipient. The honor was presented...
January 30, 2026
Ultra X Donates Over £40,000 in Event Places and Commits to Giving Away 1,000 Places in 2026
January 30, 2026 /ENDURANCE SPORTSWIRE/ - Ultra X, the global trail running series committed to making endurance sport more inclusive and accessible, has today announced a major milestone in its access initiatives. Six months on from launching its Under-23 free entry scheme across UK events, Ultra X confirms that in...
January 29, 2026
Deckers Racks Up Record Revenue in Q3 as ‘Significant Global Demand’ for Ugg and Hoka Continues
Shares for Deckers Brands soared over 10 percent on Thursday after the market close following the footwear company’s latest earnings report. The Goleta, Calif.-based company reported net sales in the third quarter of fiscal 2026 increased 7.1 percent to $1.96 billion compared to $1.83 billion the same time last year. Net income for the...
January 29, 2026
Adidas achieves record sales in 2025, plans $1.2 billon share buyback
Adidas on Thursday said it would launch a share buyback of up to 1 billion euros ($1.2 billion) on the back of record 2025 sales that the German sportswear maker said benefited from stable prices in the face of U.S. tariffs. Adidas in October had warned of widespread discounting among...
January 29, 2026
From Finish Line To Financial Fitness: Suncoast Credit Union Partners With Track Shack
ORLANDO, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ — Track Shack Events, a sports marketing company that specializes in marketing, management, and production of active lifestyle events, has named Suncoast Credit Union its exclusive financial services sponsor, underscoring Suncoast’s growing investment in Central Florida. The initiative kicked off January 17 at...
January 29, 2026
Movemint Announces Event Admin Navigation Updates to Streamline Organizer Workflows
San Francisco, CA (January 29, 2026) /ENDURANCE SPORTSWIRE/ – Movemint, the modern tech platform transforming athletic events, today announced a series of updates to its Event Admin experience. The updates are designed to help organizers work more efficiently, navigate more intuitively, and access key tools faster throughout their event lifecycle....
January 29, 2026
El Tour helped raise more than $8M for local, national charities in 2025
TUCSON, Ariz. (January 29, 2026) /ENDURANCE SPORTSWIRE/ - It was another successful year at Perimeter Bicycling and El Tour de Tucson in 2025 with nearly 11,000 participants in the event. Behind 122 non-profit partners, Perimeter Bicycling and El Tour helped raise more than $8 million for their respective charities. The...
January 29, 2026
Race Director University and Orbiter Inc. Forge Strategic Partnership at Running USA Conference
ST. LOUIS, Mo. (January 29, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU), the nation's first certification program for race directors, and Orbiter Inc., the Washington-based RFID timing technology company, announce a strategic partnership launching at the 2026 Running USA Industry Conference February 1-3 in St. Louis. The partnership brings...
January 29, 2026
Father-Daughter Team Brings Patented Recovery Sleeves to Target.com
Tampa, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ – While many Americans remain focused on their new year’s resolutions, there are also many living in pain, recovering from an injury or surgery and looking desperately for a solution. This is where ICE-OLATE PLUS, a patented dual-layer innovative compression sleeve comes in...
