October 15, 2020

COVID-19 outbreak at cycling studio leads to 69 cases and counting

At least 69 people, spread among staff and patrons at Spinco from Sept. 28 to Oct. 4, have been infected with the coronavirus in Hamilton Ontario, Canada, after a series of classes at a cycling studio led to an outbreak, even though there were many safety protocols in place. Public...

October 15, 2020

Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative

Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...

October 15, 2020

2XU Partners with Flexit to bring Virtual Personal Training to the 2XU Community.

NEW YORK – FlexIt, the platform that enables users to seamlessly access live, 1-on-1 virtual training with personal trainers and access fitness facilities all over the country, announces its partnership with 2XU, a proven leader in performance sports apparel. This collaboration will allow users to take full advantage of both...

October 13, 2020

Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system

JAXJOX, a fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment. The Series A round included investors Dowgate Capital Ltd. and entrepreneur Nigel Wray, and brings total funding to $17 million for the...

October 13, 2020

Run Rock Vote partners with HeadCount.org to give Americans a fun and healthy alternative to Run, Rock, Register and Vote

With perhaps the most pivotal election the United States has ever witnessed less than a month away on Nov. 3, San Diego-based Run Rock Vote has partnered with HeadCount.org to get Americans excited about registering and voting by creating an added element of fun and fitness. The concept is simple....

October 9, 2020

Pocket Outdoor Media Acquires Big Stone Publishing

Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...

October 9, 2020

SPORTS Performance tech company Hyperice attracts slew of star athlete-investors, valued at $700 million

Performance technology company Hyperice has completed a Series A funding round for $48 million, which puts the firm at a $700 million valuation. The prominent athlete-investors, include NBA stars Anthony Davis, Chris Paul, Russell Westbrook, DeAndre Jordan, new Philadelphia 76ers coach Doc Rivers, and 2020 U.S. Open winner Naomi Osaka....

October 8, 2020

Dick’s Sporting Goods Is Hiring 9,000 Workers to Meet Online Demand During the Holidays

Dick’s Sporting Goods will employ the seasonal associates as part of its third annual “National Signing Day” on Oct. 14. They will provide extra staffing to their stores and distribution centers across the country, as well as its contactless services, like curbside pickup and ship-from-store orders. Read more on Footwear...

October 8, 2020

Nike Cutting 7-10% of Workforce as Part of Reorganization

Nike CEO John Donahoe sent a letter to employees in June where he wrote the company would overhaul its management structure that would likely result in job cuts. Nike has already laid off more than 100 vice presidents over the summer, and in a note to investors, its overall job...

October 8, 2020

Port Side Productions Introduces the Backcountry Marketing Podcast

Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...

October 8, 2020

USA Triathlon Teams Up with Marketing Consultant Jeremy Darlow to Help Elite Athletes Build Their Brands

COLORADO SPRINGS, Colo.— USA Triathlon today announced a new partnership with brand marketing consultant and author Jeremy Darlow to help USA Triathlon elite athletes develop and grow their personal brands. The organization is the first in the U.S. Olympic and Paralympic Movement to partner with Darlow, who has extensive experience...

October 8, 2020

AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors

(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the public as PKRS evangelists for the first time. The roster includes some of the most...

October 7, 2020

ESPN Poised to Potentially Lay Off Hundreds

The economic shutdown caused by the pandemic is sparking painful fallout for media companies. ESPN could lay off hundreds of – sources pegged the potential number of job losses between 300 to 700 employees. The cuts will hit hardest the ESPN employees who work behind the camera, but some on-camera...

October 7, 2020

Alistair Brownlee Joins Incus Performance as Investor and Strategic Advisor

INCUS Performance are delighted to announce that Alistair Brownlee, one of the most high-profile triathletes of recent decades, has invested in the company and will sit as a strategic advisor. With his extensive triathlon background, Alistair will be well positioned to provide knowledge for both new product features and business...

October 6, 2020

Emerald Holding Launches Stock Buyback Plan

Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced that its Board of Directors has approved the repurchase of up to an aggregate of $20 million of its common stock. The repurchases will be on the open market at prevailing market prices, and will continue...

October 5, 2020

Parent company shutters Bike magazine

A360 Media, which acquired Bike magazine last year, is “pausing” the mountain bike magazine and its digital publications indefinitely. A360 Media notified Bike editorial and sales staffers Friday afternoon that they were being furloughed. On Friday A360 Media also furloughed staff at its Snowboarder and Surfer magazines, and Powder magazine staff will be furloughed Nov. 20. Read more on Bicycle Retailer.

October 5, 2020

Cold weather next challenge for fitness industry.

A chunk of the fitness industry has sustained itself amidst COVID-19 two ways: virtual workouts and outdoor offerings. The latter will become difficult — if not impossible — in much of the nation as fall stretches into winter. What's the plan? Read more on Front Office Sports.

October 5, 2020

A new book on Nike pulls no punches.

We're gonna check it out. According to Outside, 'Win at All Costs' is an indictment of more than just the Nike Oregon Project.

October 5, 2020

ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton

LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...

October 2, 2020

Strava Seeks New Investors at $1 Billion-Plus Valuation

Strava Inc., a social network for athletes with nearly 70 million global registered users, is looking to raise its equity by more than $1 billion, also hiring an adviser to raise between $150 million and $400 million. A deal that vaults the company to unicorn status would roughly triple Strava’s...

October 2, 2020

LEOMO Launches Remote Bike-Fitting Service for Cyclists and Triathletes

Boulder, CO — LEOMO Inc. has launched the world’s first technology-enhanced remote bike-fitting service in Japan using TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary portable motion analysis technology and LEOMO’s expertise in cycling form data, the new service allows all levels of cyclists and triathletes to fine-tune their position and...

October 1, 2020

Brompton Bicycle Selects OutsidePR as Agency of Record

NEW YORK (Oct. 1, 2020)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton's public relations and communications strategy in North America—targeting cycling, outdoor and consumer lifestyle mediawith a focus on the brand's deeply-rooted...

October 1, 2020

Nuun Hydration and CorePower Yoga Announce Free At-Home Yoga Experience

SEATTLE—Today, Nuun Hydration and CorePower Yoga launched “Muuv With Nuun + CorePower Yoga”, a free 6-week, at-home yoga program. The program is led by two CorePower Yoga Teachers and includes three guided yoga workouts a week. Participants can do these workouts on their own schedule and in their own home....

September 29, 2020

INCUS Performance partners with Claire Cashmore on her road to become Paralympic Champion

INCUS Performance are delighted to announce the start of a long-term partnership with Claire Cashmore, a talented multisport athlete based in Loughborough, UK. Originally a swimmer Claire has competed in 4 paralympic games and won 8 medals, including a Gold and Silver medal at Rio 2016. After these games, Claire...

September 29, 2020

UCAN Welcomes Running Superstar Sara Hall to Its Team of Elite Athletes

One of the fastest US marathoners of all time, Sara Hall, has officially joined Team UCAN. Hall ran 2:22 at the Berlin Marathon last year, holds the World Record for the half marathon on the treadmill in 1:09:03, and is a 3-time US 10 Mile Champion. Sara will be racing...