March 25, 2021

Bike-share companies can take a lesson from China

A few years ago, the bike-share industry in China was the hottest thing, but as companies rushed to cash in, they quickly learned that saturating the market would lead to failure and the bubble popped. Bicycle Retailer

March 25, 2021

The Running Boom Continues: How Asics, New Balance and Saucony Plan to Win in 2021

Here is a more detailed look at the running landscape and what it will take for brands to win in this year and beyond. Footwear News

March 25, 2021

CADEX Signs 70.3 Triathlon World Record Holder Kristian Blummenfelt

(March 25, 2021) —CADEX, the maker of high-performance cycling products, announced that triathlete and Olympian Kristian Blummenfelt has signed with the brand for 2021-2022. The 27-year old Norwegian has broken the 70.3 world record twice and currently holds the world record in that distance with a time of 3:25:21, set...

March 24, 2021

Introducing Elevate 2028: USA Triathlon’s 2021-2028 Strategic Plan

COLORADO SPRINGS, Colo. — USA Triathlon today unveiled Elevate 2028, the organization’s 2021-2028 Strategic Plan, which will guide its priorities, decision-making processes and culture through the next two Olympic and Paralympic Quadrennials. The robust set of guiding principles, goals and strategies will enable USA Triathlon to grow participation, provide unmatched...

March 24, 2021

BibRave Expands Marketing Services with Missoula Marathon, Adding Digital Content Strategy and Management

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, expanded its marketing services with the Missoula Marathon, produced by Run Wild Missoula. In addition to its signature race campaign promotion, driven by its national network of running ambassadors, BibRave will provide a suite of services around digital...

March 24, 2021

2021 Austin Half Marathon Invites Businesses to Join the Race Weekend Fun

AUSTIN, Texas, March 24, 2021 -- The Ascension Seton Austin Marathon presented by Under Armour invites businesses to be included in the post-race goodie bag or the virtual goodie bag. This new initiative will cost nothing and can include local establishments and national businesses with an Austin presence. In lieu...

March 23, 2021

KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record

East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...

March 23, 2021

Peloton Buys Wearables, AI, Hardware Companies in Deal Flurry

Peloton Interactive Inc. recently acquired three companies, adding technology and expertise in wearable devices, artificial intelligence, digital voice assistants, and interactive workout mats. The New York-based fitness technology company bought Aiqudo Inc. in February, and Atlas Wearables Inc. and Otari late last year. Bloomberg (paywall)

March 23, 2021

First of Its Kind, Online Community for Cyclists Open for Founding Memberships

LONGMONT, CO (March 23, 2021) – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—launched this week to the international cycling community. With pre-registrations from 36 states and 15 countries, 10 Buck Bike Club is now open to individual and business members wishing to engage and interact...

March 23, 2021

GiveSignup | RunSignup’s Biannual Race Registration Market Analysis Shows Growth

Moorestown, NJ – GiveSignup | RunSignup released the Spring 2021 Registration Market Analysis, a biannual effort to evaluate the true state of the endurance market in an industry without a comprehensive aggregator for data. The report builds a three-dimensional view of the marketplace, with a snapshot of major news in...

March 23, 2021

LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign

NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...

March 23, 2021

Mammut Unveils Sustainable Product Collection for Spring 2021

(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...

March 23, 2021

Rat Race Adventure Sports Put Down Roots in US and Canadian Market.

Rat Race, the UK’s most successful adventure sport company have announced plans for six brand new US and Canadian based adventures. The firm have now taken on Jimmy McCaffrey as their US General Manager and launched a dedicated event website. Known for their quirky UK and European based adventures and...

March 22, 2021

Nike posts mixed results as sales fall short of estimates, hurt by U.S. port congestion

Nike reported net income of $1.45 billion, or 90 cents per share, compared with $847 million, or 53 cents per share, a year earlier. In North America, revenue dropped 10% year over year, hurt by shipment delays. CNBC

March 22, 2021

How the Women Leading the Running Industry Diversity Coalition Are Using Sport to Create a Better Tomorrow

Created as an agent for change, the Running Industry Diversity Coalition is led by several of the most inspiring women run today. Read how they are using their connection to the sport to create a better world. Footwear News

March 22, 2021

SRAM sues Princeton CarbonWorks over wheel shape

SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper. VeloNews

March 22, 2021

Celebrating 25 years of KINeSYS Performance Sunscreen

22 March 2021 - Performance sunscreen brand KINeSYS is celebrating 25 years of protecting active outdoor people. The milestone has brought a perfect opportunity to reminisce on the past, define what makes the brand unique, and welcome a new era of KINeSYS. The KINeSYS mission is to develop innovative sun...

March 18, 2021

Nike Beats Earnings but Misses Revenue Estimates Amid Port Congestion Delays and Store Closures

For the three months ended Feb. 28, the sportswear giant logged earnings that rose 71% to $1.4 billion, or 90 cents per share, trouncing the 76 cents per share analysts predicted. Revenues, on the other hand, increased 3% to $10.4 billion but fell sizably short of analysts’ forecasts of $11.02...

March 18, 2021

L.A. cycling studios are reopening. Can they pry people away from their Peloton bikes?

According to a recent survey by Wedbush, 20% of pre-pandemic gymgoers have purchased at-home gym equipment — a brand-new chunk of the market that could pose a huge threat to bricks-and-mortar operations. In addition, 12% of pre-pandemic gymgoers said they were somewhat likely to cancel or not renew their gym...

March 18, 2021

Super League Triathlon Appoints Aurora Media Worldwide As Global Broadcast Partner

Aurora will help Super League to drive further innovation and build on the success of both its Championship Series and the SLT Arena Games. Specialising in the development and production of live, premium global sports events such as Formula-E and Extreme-E, Aurora Media is recognised as a creator of innovative,...

March 17, 2021

Electric bike sales in the U.S. grew 145% from 2019 to 2020

Spurred on by the coronavirus pandemic, bicycle sales rose 65% in the United States between 2019 and 2020, according to a report in the New York Times. Researchers at the NPD Group, which supplied the findings, also claim that electric bike sales grew by 145% in the same period. Cycling Industry...

March 17, 2021

The Pro’s Closet Introduces Cafe Ride Conversation Series

(Boulder, CO – March, 2021)- The Pro’s Closet is excited to announce the launch of its Cafe Ride conversation series. This series of biweekly panel discussions will be held virtually and features women from across the bike community discussing a wide range of topics designed to inspire, educate, and connect...

March 17, 2021

RoadRunner Holdings Finds a Perfect Match, Completes Acquisition of JoJé Bar

SAN FRANCISCO, Calif. (March 17, 2021) –  Since starting JoJé Bar in 2016, Founder and CEO Jess Cerra’s mission has been to create a line of energy bars baked with real-food ingredients that strikes the perfect balance of taste and nutrition. While the bars fulfilled this quest - delivering some...

March 17, 2021

USA Cycling Aligns Board with Broader Mission

COLORADO SPRINGS, Colo. – USA Cycling today announced new leadership roles in the Board of Directors intended to further champion participation, accessibility, and excellence in cycling, and to support CEO and President Rob DeMartini and his staff to achieve a clear and broader mission for USA Cycling. In December, the...

March 16, 2021

Athletes react to Nike pregnancy ad

While the ad is a step in the right direction for the company, many athletes, including Allyson Felix, Kara Goucher and Alysia Montaño, are criticizing Nike for not acknowledging their past treatment of pregnant female athletes. Canadian Running Magazine