BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 26, 2025
Speed Skating Canada partners with Rudy Project to outfit national teams with state-of-the-art helmets and eyewear
OTTAWA, ONTARIO (February 26, 2025) /ENDURANCE SPORTSWIRE/ – A newly announced partnership between Speed Skating Canada and Rudy Project will see the Italian manufacturer outfit athletes from Canada’s most successful Olympic sport with state-of-the-art helmets and eyewear for the remainder of the 2026 Olympic quadrennial. Rudy Project is a recognized...
February 26, 2025
BWR x BikeInsure Extends Bicycle Insurance Partnership After Year 1 Success
February 26, 2025 / San Diego, CA /ENDURANCE SPORTSWIRE/ -The iconic Belgian Waffle Ride (BWR) series, renowned for its legendary "unroad" challenges, has extended its successful partnership with BikeInsure, the Official Bike Insurance provider of Belgian Waffle Ride through 2026. BikeInsure specializes in protecting bicycles and ebikes through separate bike insurance....
February 25, 2025
Al Trautwig, Long-Time Voice of IRONMAN Kona Broadcasts, Passes Away
Al Trautwig, known to most triathletes as the long-time narrator of IRONMAN’s NBC Kona broadcasts, has died. He was 68. Trautwig died Sunday at his home in New York due to complications from cancer. Slowswitch
February 25, 2025
Porsche eBike building battery production facility in Croatia
Porsche eBike Performance GmbH announced it will build a battery production facility in Sveta Nedelja, Croatia, that will open next year. Aimed at strengthening collaboration between development and manufacturing, the production facility is another step in Porsche eBike's plan to develop its own e-bike drive system. BRAIN
February 25, 2025
PeopleForBikes and REI Co-op Launch Groundbreaking New Tool to Expand Access to Recreational Bicycling Across the U.S.
February 25, 2025 /ENDURANCE SPORTSWIRE/ - PeopleForBikes, with generous support from REI Co-op, is proud to announce the launch of the Recreational Bicycling Access Tool, a first-of-its-kind resource designed to evaluate the accessibility, quality, and connectivity of recreational biking facilities across the United States. In development for the past three...
February 25, 2025
MarathonFoto Celebrates 2024 Highlights, Announces Bruce Franke’s Retirement
WASHINGTON, Iowa (February 25, 2025) – MarathonFoto, the premier name in race event photography, is celebrating significant strides in 2024 and the retirement of a key team member in 2025. In March, Senior Advisor and former President Bruce Franke will retire after nearly four decades of leadership with MarathonFoto. Franke’s...
February 25, 2025
Laurel by Brooksee Elevates the 2025 Mesa Marathon with Advanced Timing Accuracy and AI-Powered Intelligence
MESA, Ariz. (February 25, 2025) /ENDURANCE SPORTSWIRE– New race timing and athlete tracking technologies were launched at this year’s Mesa Marathon with Laurel, Brooksee’s industry-leading timing technology. Brooksee deployed 167 timing checkpoints across the course, delivering capabilities for near real-time athlete positioning through Laurel’s patent-pending, active, disposable chip technology. The...
February 21, 2025
Electrolit’s Fresh & Fruity Pink Grapefruit Flavor Debuts Exclusively at 7-Eleven Nationwide
Houston, TX (February 21, 2025) - Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is rolling out its scientific formulation in the all-new fruity freshness of Pink Grapefruit, debuting in its iconic 21 fl. Oz. square bottles on shelves exclusively at 7-Eleven in time...
February 20, 2025
DeFeet Chosen As Performance Partner For Team Visma – Lease a Bike
Hildebran, NC (February 20, 2025) /EBDURANCE SPORTSWIRE/ - DeFeet announces it has been chosen to be performance partner for socks by Team Visma - Lease a Bike for 2025. The Tour de France winning team in 2022 and 2023 enters the 2025 season with a healthy Jonas Vingegaard, Wout van...
February 20, 2025
HydraPak Joins Forces with Darby Communications to Expand Media Presence
Oakland, CA. (February 20, 2025) /ENDURANCE SPORTSWIRE/ - HydraPak®, the global leader of high-performance hydration solutions, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will serve as HydraPak’s agency of record,...
