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March 3, 2026

STOKE Shoes Built for “Real Feet” Lands in 450+ Stores After Breakout Launch

Georges Mills, New Hampshire. (March 3, 2026) /ENDURANCE SPORTSWIRE/ – Less than 90 days after launching online, STOKE Shoes, serving the 65 million men with wide feet in America who are largely ignored by the athletic footwear world, is moving from startup to nationwide retail rollout. Beginning March 1, the...

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March 3, 2026

Benson Boone Joins Caliwater as Investor and New Face of the Brand

Los Angeles, CA /ENDURANCE SPORTSWIRE/ - Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, today announced that Benson Boone has joined the company as a new investor and one of the faces of the brand, marking a major step forward as Caliwater continues to shape how...

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March 2, 2026

Neuma Named Official Peak Performance Partner of Vacation Races

HUNTINGTON BEACH, Calif. /ENDURANCE SPORTSWIRE/ - Vacation Races, a premier organizer of destination half marathons and ultramarathons, has announced a new partnership with Neuma, a neuroscience-driven performance company co-founded by endurance athlete and healthcare executive Alan Wiederhold. Neuma will activate at select race expos and event weekends, including Grand Circle...

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February 27, 2026

Liv Introduces the All-New Embolden E+ Series

NEWBURY PARK, CALIFORNIA /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women and girls on bikes, today announced the launch of the all-new Embolden E+, a capable and confidence-driven full-power trail e-MTB designed to help riders progress on mountain terrain with greater control, consistency, and fun. Purpose-built to...

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Cycling

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February 27, 2026

War Eagle Run Fest Soars to Record-Breaking Sellout with 6,400+ Runners

AUBURN, Ala. /ENDURANCE SPORTSWIRE/ - The 5th Anniversary of the War Eagle Run Fest has officially sold out, welcoming a record-breaking field of more than 6,400 runners to Auburn for one of the Southeast’s fastest-growing running events. Set against the iconic backdrop of Auburn University, the milestone event marks five...

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