BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 6, 2026
Treat Public Relations Marks Record Coverage for Clients in 2025
MISSION VIEJO, Calif. (February 6, 2026) /ENDURANCE SPORTSWIRE/ – Treat Public Relations, the endurance sports event industry’s leading PR partner, has revealed that the agency generated over 2,750 media hits for clients in 2025, averaging 230 media hits per month. The number marks the highest amount of annual coverage earned...
February 6, 2026
RunSignup RaceDay Technology Powers Millions of Interactions in 2025
Moorestown, NJ (February 6, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration platform and technology provider for endurance events in the United States, today announced record-breaking usage statistics for its RaceDay Real-Time technology platform in 2025. The platform powered more than 7.3 million participant check-ins, scored 117,000 finishers, and...
February 6, 2026
HotelPlanner to be the Official Accommodation Partner of Motiv Sports and Vacation Races
PALM BEACH GARDENS, Fla. (February 6, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, announced that HotelPlanner will be their Official Hotel Search Engine Partner. The partnership spans the two brand portfolios, including all 15 Vacation Races events and all 11...
February 6, 2026
The Coffee Bean & Tea Leaf® Named Official Sponsor of the 2026 ASICS Los Angeles Marathon
LOS ANGELES, Calif. (February 6, 2026) /ENDURANCE SPORTSWIRE/ — The Coffee Bean & Tea Leaf® has announced its official partnership with the 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation. As a brand Born and Brewed in Southern California since 1963, and proudly roasted in Camarillo, CA, The Coffee...
February 6, 2026
Race Director University Launches The Professional Race Director Portal
DeKalb, Ill. (February 5, 2026) /ENDURANCE SPORTSWIRE/ — Race Director University (RDU) has announced The Professional Race Director Portal, a monthly subscription platform delivering Professional Race Director Education, legal updates, industry interviews, documentary films, and supplier resources to endurance event professionals. Registration opens February 15, 2026. Issue I launches March...
February 5, 2026
Head Group Acquires Le Col Cycling Apparel Brand
Austria-based Head Group has acquired British cycling apparel brand Le Col from Puma Growth Partners. The company said the investment continues Head’s expansion of its sportswear and apparel division based in Milan, Italy. Terms of the deal were not disclosed. Le Col was founded in 2011 by former professional cyclist...
February 5, 2026
Peloton Sees Fiscal Q2 Revenue Fall Short of Guidance; Net Loss Wider than Expected
Peloton Interactive, Inc. (PTON) has reported that in its fiscal second-quarter, Total Revenue amounted to $657 million for the period ended December 31, a decrease of $17 million, or 3 percent year-over-year, primarily driven by lower-than-expected Connected Fitness Product sales to existing members. Revenue came in $8 million below the...
February 5, 2026
Nike faces federal probe over allegations of discrimination against white workers
The federal agency for protecting workers' civil rights revealed Wednesday that it is investigating sportswear giant Nike for allegedly discriminating against white employees through its diversity policies. The Equal Employment Opportunity Commission disclosed the investigation in a motion filed in Missouri federal court demanding that Nike fully comply with a...
February 5, 2026
Brooks Racks Up 9th Year of Revenue Gains as Running Market Continues to Dominate
Brooks Running is touting its ninth consecutive year of growth in 2025. The Seattle-based athletic brand said Thursday that it achieved another record-breaking year of global revenue, with sales increasing 16 percent year-over-year. The private company did not disclose dollar amounts in its latest report. By region, Brooks noted that North America saw...
February 5, 2026
Marathon Sports Acquires six03 Trail Races and Cranmore Mountain Race
Marathon Sports announced the acquisition of six03 Trail Races and the Cranmore Mountain Race, expanding the company’s long-term investment in trail running in New England. The company also announced more than $100,000 in total prize money across its New England trail race portfolio for 2026. The acquisition includes the full...
