BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 7, 2026
Thule Group Acquires Dog Harness Maker Curli AG
Thule Group has agreed to acquire Swiss-based curli AG, a leading maker of premium dog harnesses sold in about 60 countries, to expand its fast-growing dog transportation product line. Curli reported 6.4 million CHF in revenue for 2025 with a 20% EBIT margin, and its products complement Thule's offerings for...
May 7, 2026
Peloton Soars 11% on Q3 Profit Turnaround, Raised Guidance, Spotify Partnership
Shares of Peloton Interactive (NASDAQ:PTON) are climbing 11% to $5.76 in premarket trading on Thursday, May 7, after the connected fitness company posted a swing to GAAP profitability and lifted its full-year outlook. The bid follows an 8-K filed at 6:59 a.m. ET and an earnings call that began at 8:30 a.m....
May 7, 2026
FRESHJUNKIE Racing Celebrates Dual Honors as Best Marathons in Mississippi and Louisiana
Baton Rouge, LA / Biloxi, MS (May 7, 2026) /ENDURANCE SPORTSWIRE/ — FRESHJUNKIE Racing is proud to announce that two of its signature events have earned top honors in the 2026 rankings by FindMyMarathon.com, one of the most trusted resources for marathon reviews and race discovery. The Keesler Federal Mississippi...
May 7, 2026
BibRave Partners with Take the Lead on 2026 Brand Refresh and Registration Launch
Los Angeles, CA (May 7, 2026) /ENDURANCE SPORTSWIRE/ —BibRave, the leading-edge endurance and fitness marketing agency, partnered with the Take the Lead Retreat to manage the 2026 registration launch, including a cross-channel brand refresh designed to elevate the organization’s digital presence and community impact. The design refresh was led by Laura...
May 7, 2026
The Future for Litespeed is Bright
Chattanooga, TN /ENDURANCE SPORTSWIRE/ - Today, Litespeed announces an exciting new look for 2026 with multi‑color finishes that combine anodization, Cerakote, and raw titanium, available now across the entire lineup of Litespeed bikes. For the past 40 years, every Litespeed titanium bicycle has been engineered around three fundamental pillars: superior...
May 7, 2026
Laurel Powers Real-Time Tracking and Race Storytelling for Nearly 15,000 Runners at the Eugene Marathon
EUGENE, Ore. — May 7, 2026 /ENDURANCE SPORTSWIRE/ - Laurel, the AI-powered race timing, live tracking, and storytelling platform, today announced its successful deployment at the 2026 Eugene Marathon, further accelerating its nationwide expansion across premier endurance events in the United States. The event welcomed over 14,500 registrants, making it...
May 6, 2026
Laka acquires VeloLife’s bike insurance business, marking its fourth acquisition as M&A strategy accelerates
Laka, the UK & EU green mobility insurtech, today announces the acquisition of assets from VeloLife, the specialist cycle insurance provider. This marks Laka’s fourth acquisition in three years and the first public milestone in the active M&A pipeline that Laka signalled when it closed its £14.1 million Series B...
May 6, 2026
Life Time Acquires Phoenix 10K, Expanding Athletic Events Strategy
Life Time has acquired the Phoenix 10K, a 51-year-old Arizona road race, to expand its portfolio of 30 athletic events amid surging running participation. The deal comes as running continues to see increased participation growth, from the advent of “runcations” to tentpole events like the Boston Marathon, which saw more than 30,000 participants this year....
May 6, 2026
CTS Taking Bold Steps To Lead Coaching Profession Into The Future
May 6, 2026 /ENDURANCE SPORTSWIRE/ - Twenty-six years after helping to professionalize endurance coaching, CTS is taking bold steps to leverage emerging opportunities available to athletes and coaches. These pivotal changes start at the top, with the CTS Board of Directors hiring longtime CTS employee Cory Bruno as the company’s...
May 5, 2026
Every Athlete to use RaceRanger at Tauranga Half and Challenge Wānaka 2027
CHRISTCHURCH, NEW ZEALAND /ENDURANCE SPORTSWIRE/ - RaceRanger has reached agreement with the Loan Market Oceanside Tauranga Half and the Gallagher Insurance Challenge Wānaka to fit every athlete in both 2027 races with the RaceRanger system. These are the first two events to commit to whole-field amateur-level use of the technology,...


