BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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July 17, 2023
Lauren O’Brien introduced as the VIP and Volunteer Director for FRESHJUNKIE Racing
Baton Rouge, LA/ENDURANCE SPORTSWIRE/ – FRESHJUNKIE Racing (FJR), a leading sports event management company, is pleased to announce the appointment of Lauren O'Brien as the new VIP and Volunteer Director. Lauren brings with her a wealth of experience and a passion for community engagement, making her an invaluable addition to the...
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July 14, 2023
Lululemon Lays Off 100 Employees as It Reorganizes Studio Business
Lululemon has laid off about 100 employees as the company restructures its Studio business, a company spokesperson confirmed to FN. The cuts stemmed from Lululemon’s decision to “fully integrate” the recently launched fitness platform within Lululemon, the spokesperson said in a statement, adding that a majority of impacted employees were...
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July 13, 2023
VanMoof Reported To Be on the Edge of Bankruptcy
VanMoof, the maker of supremely sleek and widely popular e-bikes, is close to potential collapse and on the verge of bankruptcy. The start-up was founded in Amsterdam in 2009, with the goal of creating "the perfect city bike." Since then, the company has expanded across nine different time zones, with...
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July 12, 2023
UTMB World Series and Dacia extend and enhance their partnership for the next three years
- Dacia is increasing its level of involvement in the UTMB World Series in Europe and will become the title partner of the finals now called the "Dacia UTMB Mont-Blanc". - The enhanced partnership will also introduce a sustainable mobility plan, including a new carpooling scheme for athletes travelling to...
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July 12, 2023
Marathon Tours & Travel announces launch in Australia
/ENDURANCE SPORTSWIRE/ – Marathon Tours & Travel offers travel packages for runners, with guaranteed entry, transport, accommodation and ‘on the ground’ team support for some of the most famous running events around the world. The team offer an industry-leading line up of race packages from the famous Abbott World Marathon Majors,...
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July 11, 2023
ShowcasedUNDRBUDR Launches New ULTRABUDR Product Line and Shifts Toward More Sustainable Packaging
UNDRBUDR® Launches New ULTRABUDR® Product Line and Shifts Toward More Sustainable Packaging Launches new line of consumer-focused, athletic massage oil product family Introduces limited “Summer Edition” massage oil Introduces more sustainable packaging July 10, 2023 - Montclair NJ /ENDURANCE SPORTSWIRTE/ - UNDRBUDR, LLC, developer of high performance, natural derived skincare,...
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July 11, 2023
RunSignup Reports Strong Q2 2023 Business Growth and Positive Market Trends
Moorestown, NJ - July 11, 2023/ENDURANCE SPORTSWIRE/ – RunSignup, the leading provider of race registration and technology solutions for endurance events in the U.S., announces its Q2 2023 business update, highlighting significant growth and positive trends in the company's performance. RunSignup's Q2 results demonstrate a strong recovery from the pandemic and...
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July 11, 2023
Liv Cycling Hosts Watch Parties Across the Globe for the Tour de France Femmes avec Zwift
NEWBURY PARK, CA — JULY 11, 2023 /ENDURANCE SPORTSWIRE/ - Liv Cycling, official partner of the Tour de France Femmes avec Zwift and sponsor of the white jersey for the ‘Best Young Rider Classification’ , today announces a global series of watch parties to encourage more viewership of the iconic race...
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July 10, 2023
FRESHJUNKIE Racing Launches New AmBADASSador Program to Empower Athletes and Promote Healthy Lifestyles
Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - FRESHJUNKIE Racing, a leading event production company known for its exceptional race experiences, is thrilled to announce the launch of its highly anticipated AmBADASSador program. The program aims to inspire, support, and empower athletes of all levels while fostering a community dedicated to health,...
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July 10, 2023
Peppermint Cycling Co. Gaining Momentum in the US
MONTREAL, QUEBEC (July 10, 2023) /ENDURANCE SPORTSWIRE/ - Less two months after its official launch in the US, Peppermint Cycling Co., maker of performance cycling apparel for women, is quickly adding new retail partners that are placing orders both at-once and for next season. “The response to our line has...
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July 10, 2023
USA Triathlon Officials Program Now Recognized as a World Triathlon Accredited Technical Officials Education Program
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the organization’s Officials Program is now recognized as a World Triathlon Accredited Technical Officials Education Program (ATOEP), joining 16 other leading world federations with the designation and global recognition. “Being recognized by World Triathlon accreditation is a major step forward in USA Triathlon’s...
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July 10, 2023
Juice Plus+ Announces Travis Garza as New Global Chief Executive Officer
COLLIERVILLE, TN (July 10th, 2023)/ENDURANCE SPORTSWIRE/ – Leading global health and wellness company, Juice Plus+, has announced today that Travis Garza has been appointed as Global Chief Executive Officer (CEO). A veteran in the industry, Garza has two decades of experience driving strategy, growth, and innovation within leading direct sales and...
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July 7, 2023
Premium Hydration Beverage Electrolit Pushes Limits with Summer Ad Campaign Splash
/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality ingredients – kicks off summer with a multi-million dollar advertising campaign. Anchored to the premise of reaching, living and pushing limits, the advert is part of its omnichannel media strategy to raise awareness among consumers of where...
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July 7, 2023
Introducing Ultra X Finland: A Thrilling 110km Two-Day Ultramarathon in Lahti
.ENDURANCE SPORTSWIRE/ - Ultra X, a leading organiser of ultra marathons worldwide, is excited to no unveil the newest addition to its series: Ultra X Finland. This exhilarating two-day ultramarathon, covering a distance of 110km, will take place in the picturesque surroundings of Lahti, Finland. With a challenging route spanning...
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July 7, 2023
RunSignup Expands into Track Meet, Cross Country, and Tournament Events with Spectator Tickets
July 7, 2023 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology solution provider for endurance events in the United States, announces its expansion into track meet and cross country spectator tickets with its TicketSignup technology. Timers and event organizers are able to use TicketSignup to sell...
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July 6, 2023
J&A Racing and Hoffman Beverage Company Announce New Partnership
July 6, 2023 – VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing is excited to announce a new partnership with Hoffman Beverage Company, which will now become the preferred alcoholic beverage partner for 7 race weekends throughout the year. Both J&A Racing and Hoffman Beverage Company are locally owned and operated...
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July 5, 2023
PTO Unveils Leading Cycling Brand Ekoï As A New PTO Tour Partner
London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has signed up Ekoï as its first Official Helmet and Sunglasses Partner of the PTO Tour on a new three year deal. The leading cycling brand will begin its partnership at the PTO US Open in Milwaukee on 4-5 August 2023,...
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July 3, 2023
DeFeet Move Custom Sales To Inside Team
Hildebran, NC, July 3, 2023 /ENDURANCE SPORTSWIRE/ - DeFeet announces all custom sock sales processes have returned to the inside sales team based at the DeFeet offices in Hildebran, NC. Long time custom sales representatives Brad Mettee and Kerri Willerton will no longer be with the company. Replacing the outgoing...
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June 29, 2023
Pinarello has been sold
Global investment firm L Catterton – whose owners include luxury behemoth LVMH – announced the sale of iconic Italian bicycle brand Pinarello to a “private family office.” The assumption is that the total was greater than the €90 million LVMH reportedly paid for Pinarello in 2016. Fausto Pinarello – the son...
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June 29, 2023
BikeBox Partners with the Adventure Racing World Series
/ENDURANCE SPORTSWIRE/ - Taking on an expedition-length adventure race by foot, bike and kayak is the challenge that teams face when they enter one of the Adventure Racing World Series Qualifier events held in exotic locations around the world each year. Getting to the start line can be just as...
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June 28, 2023
Pureboost, #1 Best-Selling Clean Energy Drink Launches Apple Cider Vinegar New launch comes off the heels of rapid growth into retailers and recent fundraise
San Diego, CA /ENDURANCE SPORTSWIRE/ - Pureboost, Amazon’s number one best-selling antioxidant clean energy drink, launches its newest product – Apple Cider Vinegar. In the convenience of a portable pack, Pureboost Apple Cider Vinegar is part of their Superfoods Clean Energy segment, and, as with all other products, is completely...
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June 28, 2023
Kitman Labs Announces Transcontinental Deal with Chicago Fire and FC Lugano
Menlo Park California and Chicago, Illinois (June 28, 2023)/ENDURANCE SPORTSWIRE/ – Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, announced a recent deal with the Chicago Fire of Major League Soccer (MLS) and FC Lugano of the Swiss Super...
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June 28, 2023
Thömus USA Taps SIMBOL Communications as North American PR Agency of Record
Santa Monica, California June, 2023 /ENDURANCE SPORTSWIRE/ – Backed by a brand heritage of design and technology – plus countless World-Cup-level results, such as Lars Forster's win at last weekend's Leogang XCO event – Thömus USA, the North American manufacturer and retailer of Thömus SA bicycles of Switzerland, has teamed up with SIMBOL...
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June 28, 2023
SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass
PORTLAND, Oregon /ENDURANCE SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...
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June 27, 2023
80/20 Endurance Launches New Coaching Certification
Lehi, UT /ENDURANCE SPORTSWIRE/ - 80/20 Endurance, a leading provider of online training resources for endurance athletes, today announced the successful launch of its own coaching certification program. Since its January rollout, nearly 250 students have enrolled in the course almost 100 have already successfully completed the course requirements. Designed...