BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 22, 2026
Oura Files Confidentially for IPO as Smart Ring Sales Surge
Oura Health has filed confidentially with the U.S. Securities and Exchange Commission for an initial public offering as it prepares to go public later this year, though share count and price range were not disclosed. The Finnish smart‑ring maker has seen rapid sales and membership growth—reporting millions of rings sold...
May 22, 2026
Hoka to Open More International Stores, Focus on Innovation as It ‘Further Elevates’ Positioning
Deckers is signaling that HOKA and UGG still have room to grow, but the company is shifting the story from rapid expansion to a more durable, long-term plan. The focus is on keeping both brands strong through product innovation, broader distribution, and international growth rather than relying only on outsized...
May 22, 2026
Successful Spring Season for Sportstats with RACE RESULT Ubidium in Canada
Vancouver, Canada (May 22, 2026) /ENDURANCE SPORTSWIRE/ - This spring, North America’s leading timing company Sportstats successfully deployed the RACE RESULT Ubidium system at three of Canada’s largest running events: the Vancouver Sun Run, the TC10K, and the BMO Vancouver Marathon. Together, the events attracted well over 90,000 participants across three consecutive...
May 21, 2026
Injinji Unveils 2026-2027 Athlete Team
SAN DIEGO, Calif. (May 21, 2026) /ENDURANCE SPORTSWIRE/ - The Original Toesock Company, Injinji, is proud to announce its 2026-2027 athlete team, a diverse group of 35 standout individuals spanning trail, road, and ultrarunning, as well as hiking and mountain sports. Among this year’s roster are 12 returning athletes -...
May 21, 2026
The White Line thanks House leaders for advancing critical automatic emergency braking legislation
Boulder, Colorado /ENDURANCE SPORTSWIRE/ - The White Line today thanked leaders of the U.S. House Committee on Energy and Commerce for advancing the Magnus White and Safe Streets for Everyone Act (HR 7353) as part of a sweeping, heavily negotiated federal transportation and infrastructure package. The legislation directs the Secretary...
May 21, 2026
Patented Recovery Sleeve Innovation Now Available at Walmart
Tampa, FL (May 20, 2026) /ENDURANCE SPORTSWIRE/ – Whether you are living with chronic pain or recovering from a surgery or injury, the search for the right therapeutic solution can seem overwhelming and endless. Many Americans also need a product that allows for daily movement and recovery all in one....
May 20, 2026
Registration is open for The Running Conference presented by haku 2026
/ENDURANCE SPORTSWIRE/ - Running Industry Alliance (RIA) has officially opened registration for The Running Conference presented by haku (TRC26) this December (6th to 8th December 2026), bringing together the UK & Ireland running industry alongside a growing European and international community for three days of connection, collaboration and industry advancement. Now...
May 20, 2026
The Running Event Signals Accelerated Industry Momentum Ahead of Landmark 20th Anniversary
PORTLAND, Maine (May 20, 2026) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, today unveiled a first look at its growing 2026 exhibitor list. This milestone edition marks two decades of gathering the running industry and will take place December 1-3,...
May 20, 2026
Title Nine Opens Applications for 2026 T9 Pitchfest Outdoor Edition, the Outdoor Industry’s Breakout Stage for Women-Owned Brands
Emeryville, Calif. (May 20, 2026) /ENDURANCE SPORTSWIRE/ - Title Nine, the adventure and outdoor apparel retailer committed to building a community of risk-seeking women, today announced applications are officially open for its ninth annual T9 Pitchfest Outdoor Edition. The company’s flagship entrepreneurship competition and mentorship event is dedicated to accelerating...
May 20, 2026
Nike Is Serving Athletes Faster Through AI-Powered Shopping on Google
Ahead of this summer’s football tournament, Nike will integrate with Google’s new AI commerce capability, making it more seamless for consumers to discover and purchase the latest Nike innovations, including football boots, kits and fan apparel. Nike is expanding on its vision to elevate and integrate the marketplace to serve...
