BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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September 21, 2023
Chicago State University Becomes 14th NCAA Division I School to Add Women’s Collegiate Triathlon
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon and Chicago State University today announced Chicago State University, a Predominantly Black Institution in Chicago, Illinois, will become the 14th NCAA Division I program to offer women’s triathlon at the varsity level. Chicago State begins competition in fall 2024 and will begin the search to...
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September 21, 2023
Destination Sport Experiences announce strategic partnership with Tri Travel
21st September 2023 - UK /ENDURANCE SPORTSWIRE/ – Destination Sport Experiences promote comprehensive travel packages for runners, cyclists and triathletes, with guaranteed entry, transport, accommodation and expert team support for some of the world's most famous events around the world. In recent months the team have announced a series of acquisitions and...
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September 21, 2023
BMW Dallas Marathon Festival Partners With Shell Energy On Special Relay Events
DALLAS (Sept. 21, 2023) /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon Festival is proud to announce that Shell Energy*, will serve as the title partner of the relays at this year’s event on Dec. 10. The Shell Energy Relays are designed to promote team building and cater to those wishing...
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September 20, 2023
Spartan Race Announces Acquisition of OCRWC
Boston, 9/20/2023 /ENDURANCE SPORTSWIRE/ – Spartan Race (www.Spartan.com), the world's foremost obstacle course racing (OCR) organization, announced today the acquisition of the Obstacle Course Racing World Championships (OCRWC) (www.OCRWorldChampionships.com). The strategic move comes just ahead of the much-anticipated October event scheduled to take place in Mammoth Lakes, California at Mammoth Mountain. "OCRWC...
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September 20, 2023
Running on Social Media
There are many reasons to be grateful for social media as a runner. The first is — as I described above — the consolidation of community. I have no doubt that the access to one another that social media facilitates has grown the sport. It permits us to build friendships,...
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September 20, 2023
Apparel 50 2023
Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory
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September 20, 2023
BibRave Drives Growth with Key Promotion and New Hires
/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently announced a key promotion and the addition of two new strategic hires within the organization. These personnel moves bolster the company’s standing within and ability to serve the endurance and fitness markets, while also branching out to support other verticals....
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September 19, 2023
Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...
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September 19, 2023
Lauf Cycles and BaseCamp Endurance Coaching Announce Partnership
Carlisle, Pennsylvania – September 19, 2023 /ENDURANCE SPORTSWIRE/ - Lauf Cycles, the leading manufacturer of suspension optimized carbon fiber bicycles, and BaseCamp Endurance Coaching, the premier provider of online cycling training, today announced a new partnership. The partnership will give Lauf Cycles customers access to Basecamp’s comprehensive training programs, while...
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September 19, 2023
Run Medford Partners with Kinomap to Expand Event Fundraising Reach
(Sept. 19, 2023) /ENDURANCE SPORTSWIRE/ - In an exciting addition to its second iteration, Run Medford is partnering with Kinomap for Races to film the Saturday, Sept. 23 five miler and bring the event to runners on treadmills or other cardio devices anywhere in the world. Not only will this...
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September 19, 2023
Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team
Westport, CT (September 19, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...
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September 18, 2023
Rad Power Bikes Hopes To Lead E-Bike Safety
Less than a week after a court trial date was announced against Rad Power Bikes, the company says future bikes will be Underwriters Laboratory Standards and Engagement certified. Bike advocates and consumer protection agencies have called on e-bike manufacturers to meet UL or other widely accepted safety standards to address...
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September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
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September 18, 2023
Sydney Marathon runners describe chaotic race from ‘start to finish’
Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...
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September 18, 2023
Man files lawsuit against Rad Power Bikes over front wheel disengaging
A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...
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September 18, 2023
Little Rock Marathon to host series of event safety trainings
/ENDURANCE SPORTSWIRE/ – Little Rock Parks & Recreation, the Little Rock Marathon and University of Central Arkansas are partnering to co-host a series of National Center for Spectator Sports Safety and Security (NCS4). The courses are open to event organizers, venue operators, city officials and public safety officials around Central...
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September 18, 2023
Showcased40 Years of Capturing Memories: MarathonFoto and Bank of America Chicago Marathon Celebrate a Milestone Partnership
Chicago, IL /ENDURANCE SPORTSWIRE/ - MarathonFoto, the world's leading race photography company, and the Bank of America Chicago Marathon, one of the most iconic races on the global marathon circuit, are proud to celebrate an extraordinary 40-year partnership that has immortalized countless moments of triumph, determination, and camaraderie. For more...
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September 14, 2023
Life Time Expands Personal Training Offerings
Life Time says it has expanded its Dynamic Personal Training portfolio with the launch of Dynamic Stretch across its athletic country clubs in North America. Already a component of Life Time's Dynamic Personal Training sessions, members not currently working with a trainer now can choose 25- or 50-minute sessions that...
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September 14, 2023
Innovative Sport Surfacing Announces New Locations in Texas
Houston, TX /ENDURANCE SPORTSWIRE/ - Up-and-coming sports flooring franchise Innovative Sport Surfacing has just announced new active territories throughout Texas. The newest agreement was completed with Don Pearcy who now owns 15 territories throughout the state. “This is a monumental deal for our company as we seek to gain ground throughout...
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September 14, 2023
Jose Maldonado Named Chief Marketing Officer of PeopleForBikes
BOULDER, COLO. /ENDURANCE SPORTSWIRE/ - PeopleForBikes, the U.S. bicycle industry’s trade association and a national advocacy nonprofit, announced Jose Maldonado as its first chief marketing officer. Maldonado started with PeopleForBikes in October 2019 and recently returned to lead strategy and amplify campaigns aimed at making the U.S. the best place to...
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September 13, 2023
Lumin, Led by Industry Vets, Launches ‘World’s Smartest Fitness Studio’
Lumin Fitness is entering the franchising industry with what it calls “The World’s Smartest Fitness Studio,” a modern approach following four years of research and development led by fitness, franchising and gaming veterans. The first Lumin Fitness studio debuted in Irving-Las Colinas, Texas, bringing a smart studio with interactive wall-to-wall...
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September 13, 2023
The Running Event Names Low Impact Alliance Environmental Impact Partner
PORTLAND, Maine (September 13, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and tradeshow, has named the Low Impact Alliance (LIA) its Environmental Impact Partner. The Running Event will take place November 28-30 at the Austin Convention Center in Austin, TX. The LIA is a collective of...
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September 13, 2023
Introducing Solarcore®, a Thermal Solutions Company that Leverages NASA-inspired Aerogel
PORTLAND, Ore. (Sept. 13, 2023)/ENDURANCE SPORTSWIRE/ – Today, Solarcore® officially launches as a standalone materials technology brand, leveraging the thermal properties of NASA-licensed Aerogel, the world’s lowest thermally conductive solid, to revolutionize insulation for a multitude of applications – from structures and packaging to cold weather apparel and footwear. By combining cutting-edge...
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September 12, 2023
Fitness Technology Company FORM Bolsters its Leadership Team with New Board Member and Chief Revenue Officer
FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, welcome Christopher Stadler and Kevin Abt to its leadership team as Board Member and Chief Revenue Officer, respectively. Stadler was most recently Global Chief Marketing Officer for the smart home gym company Tonal, while Abt was Vice...
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September 12, 2023
ReSport provides advanced tracking technology for Paulie’s Push: Newark to Shanksville
/ENDURANCE SPORTSWIRE/ - ReSport provided technological support and live GPS tracking for Paulie's Push, an anniversary tribute to the flight crews who lost their lives during the 9/11 terrorist attacks. From mid-August to September 11, former flight attendant Paulie Veneto pushed a beverage cart over 300 miles from Newark Airport...