Spartan and Puck Pack LLC Announce Powerhouse Partnership, Naming Protein Puck the Official Protein Bar of Spartan Race U.S.

May 13, 2026

BOSTON, MA (May 13, 2026) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is thrilled to announce a new multi-year partnership with Protein Puck. Starting with the 2026 U.S. Spartan Race season, Protein Puck will serve as the “Official and Exclusive Protein Bar of Spartan Race U.S.,” providing athletes with the clean, portable energy needed to conquer the course.

This collaboration brings together two brands dedicated to peak performance and functional nutrition. As part of the partnership, Spartan athletes will find Protein Puck integrated into the very heart of the race experience.

“We are thrilled to welcome Protein Puck into the Spartan family,” said Brian Cox, Director of Global Partnerships for Spartan. “Our racers don’t just train; they push their bodies to the absolute limit. They demand nutrition that is as tough and resilient as they are,” said Cox. “Protein Puck’s focus on robust, nutrient-dense fueling makes them the ultimate partner to help our community conquer every obstacle.”

Fueling the Finish Line and Beyond

Throughout the 2026 season, Spartan participants will benefit from the partnership through several key touchpoints:

● Finish Line Sampling: Every athlete who crosses the finish line will have the opportunity to refuel immediately with a Protein Puck.

● The ‘Sandbag Carry’ Obstacle: Protein Puck will be the presenting partner of this iconic Spartan test of strength, fueling racers as they tackle one of the most challenging segments of the course.

● Educational Content: Spartan and Protein Puck will collaborate on a digital content series focused on the vital role of nutrition in training, race-day preparation, and recovery.

“We’re thrilled to be working alongside Spartan, an event that celebrates bold, energetic athletes,” said Kelly Lotz, Operations Director at Protein Puck. “Spartan races are an incredible way for competitive and casual athletes alike to get out of their comfort zones, just like Protein Pucks are the perfect snack for whatever your day has in store. It’s an honor to be the official bar for this uplifting, hard-core community!”

For more information about Protein Puck, visit www.proteinpuck.com/. To learn more about Spartan Race and the upcoming races, visit www.spartan.com.

About Spartan:

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe is possible. Spartan combines large-scale global events with dynamic digital content, and a community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

About Protein Puck:

Protein Puck is a plant-based snack brand on a mission to make clean, convenient nutrition accessible to everyone. Founded in 2012, Protein Puck was built on the belief that people shouldn’t have to choose between quality and convenience and that real fuel comes from whole ingredients. What started in local coffee shops grew into a nationwide movement, Protein Puck is now available at grocers across the country, supported by a loyal community that’s been with the brand from the beginning. Every Puck is made with simple, organic ingredients, free from unnecessary additives and wellness-industry noise. Just real food designed to power real life. Visit proteinpuck.com for more information.

Spartan Media Contact:

Brian Cox
Director of Global Partnerships
brian.cox@spartan.com

Protein Puck Media Contact:

Makenzie McBride
Director of Marketing
kenzie@thepuck.com