BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 18, 2026
Runners Invited to “Hit The Road, Earn The Medals” in New I-74 Challenge
CHAMPAIGN/MOLINE/PEORIA, Ill. (March 18, 2026) /ENDURANCE SPORTSWIRE/ – Runners can now take part in a tour across the state of Illinois with the launch of a new partnership between Christie Clinic Illinois Race Weekend, the Steamboat Classic Presented by PNC and the TBK Bank Quad Cities Marathon. The I-74 Challenge...
March 18, 2026
BibRave Expands Team with Strategic Hires and Key Internal Promotions
March 18, 2026 /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency specializing in influencer, experiential, and community-driven campaigns, announced the addition of three new team members and two internal promotions that strengthen the agency’s integrated marketing capabilities. Gianina Galatro joins BibRave as Experiential Marketing Manager, bringing extensive experience...
March 18, 2026
Fuelin Welcomes V.O2 Runners with New Training Platform Integration
San Francisco (March 18, 2026) /ENDURANCE SPORTSWIRE/ – Fuelin has added V.O2 to its growing network of integrated training platforms, giving runners who follow VDOT-based training programs access to adaptive nutrition that automatically adjusts to their structured workouts. The integration allows V.O2 users to connect their accounts to Fuelin to...
March 18, 2026
ASICS Los Angeles Marathon and LADWP’s Renewed Sustainability Partnership Hydrated Runners and Protected the Planet at 2026 Event
LOS ANGELES, Calif. /ENDURANCE SPORTSWIRE/ - The ASICS Los Angeles Marathon, produced by The McCourt Foundation, continued its partnership with the Los Angeles Department of Water and Power (LADWP) for the 2026 edition of the event, which took place on March 8. This collaboration is instrumental in the marathon’s industry-leading...
March 17, 2026
Selkirk Sport launches Selkirk Academy, setting a new standard in professional pickleball education
COEUR D’ALENE, Idaho — March 17, 2026 /OUTDOOR SPORTSWIRE/ - Selkirk Sport, the leading manufacturer of high-performance pickleball equipment, today announced the launch of Selkirk Academy. Developed in partnership with Pickleball Coaching International, the Academy introduces a structured, academic approach to player development, replacing informal social clinics with a systematic...
March 17, 2026
Wiley X Expands Its 2026 Lineup with Two New Lifestyle Frames: WX Zulu and WX Bravo
FRISCO, Texas (March 17, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, introduces two lifestyle frames to its 2026 lineup: the WX Zulu and WX Bravo. Designed for everyday wear while maintaining the brand’s trusted protection, the new styles blend modern design with durability for...
March 17, 2026
Shimano to pay $11.5m penalty for failing to report crankset hazard
Shimano has agreed to pay an $11.5 million civil penalty in the US for failing to immediately report that the cranksets it recalled in 2023 posed a hazard to users. The parts manufacturer recalled 760,000 11-speed Hollowtech II cranksets in September 2023, reporting more than 4,500 incidents of the product separating, six of which...
March 17, 2026
Canyon ends 2025 with 34% drop in profitability
Canyon's revenue fell to €738 million in 2025, down some 6% year-on-year, while its profitability declined more steeply, with adjusted EBITDA dropping 34%, according to results published by its majority owner Groupe Bruxelles Lambert (GBL). GBL said that the German direct-to-consumer brand continued to face a tough market last year,...
March 17, 2026
iFIT Wants To Turn Social Media Stars Into Fitness Coaches
The connected fitness brand is betting on the growth of influencers in a new incubation program designed to help spotlight and develop emerging talent iFIT is launching a trainer incubation program designed to discover, mentor and support the next generation of fitness coaches, especially those with large social media followings....
March 17, 2026
Marathon Tours & Travel announce the launch of the inaugural Amazon Marathon
BOSTON, MA. (March 17, 2026) /ENDURANCE SPORTSWIRE/ – Marathon Tours & Travel, global leaders in running travel experiences, has announced the launch of the inaugural Amazon Marathon, a brand-new endurance event taking runners deep into the heart of the Peruvian Amazon in September 2026. Taking place on Wednesday, September 9th, 2026,...
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