BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

April 29, 2025
Why IRONMAN World Champion Will Transform How You Insure Your Bike
Miami, Florida (April 29, 2025) /ENDURANCE SPORTSWIRE/ – BikeInsure, the Official Bike Insurance of USA Triathlon, is thrilled to announce that Leanda Cave, a four-time World Champion Triathlete, has joined the company as a brand ambassador. With her extensive experience and expertise in the sport, Leanda will play a vital...

April 28, 2025
Best Bike Split Cofounder Ryan Cooper and USA Cycling Capture 2025 INFORMS Edelman Award
Austin, TX (April, 2025) /ENDURANCE SPORTSWIRE/ - INFORMS has awarded its prestigious 2025 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science to USA Cycling for Project 4:05—a breakthrough analytics program that powered the U.S. Women’s Team Pursuit squad to gold at the 2024 Paris Olympics....
April 28, 2025
Nike Is Facing a Potential Class Action Lawsuit for Shutting Down Its NFT Platform
A proposal for a class action lawsuit is accusing Nike of engaging in a “rug pull” by shutting down operations for its RTFKT NFT platform. Footwear News

April 25, 2025
GSI Outdoors Celebrates 40 Years of Adventure, Innovation, And Campside Comfort
SPOKANE, Wash. (April 24, 2025) /ENDURANCE SPORTSWIRE/ – GSI Outdoors, a leading name in outdoor cookware, tableware, cutlery, and insulated drinkware, today proudly announces its 40th anniversary. For four decades, GSI Outdoors has been equipping adventurers of all kinds with reliable, innovative, and thoughtfully designed gear, becoming a trusted companion...

April 24, 2025
J&A Racing Announces New Comprehensive Partnership With Sentara, Including Title Partner of 2 Signature Races
VIRGINIA BEACH, VIRGINIA (April 24, 2025) /ENDURANCE SPORTSWIRE/ – J&A Racing, a premier race event company based in Virginia Beach, is proud to announce a new partnership with Sentara Health, an integrated, not-for-profit health care delivery system and one of the largest healthcare providers in the region. Sentara will now...
April 24, 2025
MIPS’ net sales rise 40%; CEO says tariffs creating short-term uncertainty
MIPS reported net sales for the first quarter increased 40% year-over-year and added that bike helmet inventory has "largely normalized" globally. Bicycle Retailer
April 24, 2025
EXEC: Shimano Posts Solid Q1 Results, Led by DD Growth in Bicycle Components
Shimano Group reported that interest in bikes and fishing tackle continued into the first quarter of fiscal year 2025, pushing consolidated net sales up 12.9 percent year-over-year (y/y) to ¥113.5 billion. SGB Media

April 24, 2025
Supertri Launches Athlete Advisory Group
LONDON, UK (April 24, 2025) /ENDURANCE SPORTSWIRE/ - Supertri can today announce the launch of its Athlete Advisory Group (AAG), with a host of world class triathletes providing Supertri with advice and guidance on issues which affect athletes and the wider ecosystem of the sport. The AAG will play a key...

April 24, 2025
Sweet Protection Adds Industry Veteran Jon Jay as New Brand Marketing Manager
(BOULDER, CO ) /ENDURANCE SPORTSWIRE/- Sweet Protection, the industry leader in high-performance helmets and goggles, announced today that it has named Jon Jay as its new Brand Marketing Manager for North America, adding an industry veteran with extensive experience as the company continues to expand its footprint in the United...
April 23, 2025
EXEC: Adidas Brand Posts 17 Percent Sales Gain in Q1 Excluding FX Shifts
Adidas reported preliminary results for the first quarter of 2025, indicating that revenues grew nearly €700 million year-over-year to €6.15 billion, compared to €5.46 billion in Q1 2024. In currency-neutral terms, company sales increased 13 percent year-over-year (y/y). Total company gross margin improved 90 basis points to 52.1 percent of...