BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 26, 2026
LevelTech Achieves Global GSIC Performance Certification For Racket Sports Rating Technology
LONDON, UK (May 26, 2026) /ENDURANCE SPORTSWIRE/ - LevelTech, the technology innovator behind one of the most advanced racket sports rating systems currently available, has been awarded the prestigious "GSIC Certified - Performance" seal by the Global Sports Innovation Center (GSIC) powered by Microsoft. The certification follows a rigorous independent...
May 26, 2026
ShowcasedGoFundraise and IRONMAN UK Celebrate Milestone: Athletes Raise Over £150,000 for Charity
/ENDURANCE SPORTSWIRE/ - Between official charity partners and causes chosen by athletes to support through GoFundraise, IRONMAN UK participants have already raised over £150,000, and the 2026 race season hasn't even started yet! Fundraising spans five major IRONMAN UK events: IRONMAN 70.3 Bolton, IRONMAN 70.3 Swansea, IRONMAN Leeds, IRONMAN Wales,...
May 25, 2026
Enviro-Sports Productions transfers ownership, management of the Sharkfest Swim Lake Tahoe to Big Blue Adventure
The Sharkfest Swim at Lake Tahoe is being handed off to Big Blue Adventure, with Enviro-Sports Productions transferring ownership and management of the event. The move keeps the open-water swim in place while shifting event operations to a new organizer. The article frames this as a management transition rather than...
May 25, 2026
Ultrarunner and LeLa V Founder Erika Reyes Announces New Book Breaking the Cycle, Launching B2B Consulting to Help Non-Profits Maximize Fundraising Through Wellness Events
SARASOTA, FL /ENDURANCE SPORTSWIRE/ - Resilience isn’t about having all the answers; it’s about having the courage to take the next step. Today, Erika Reyes—accomplished ultrarunner, founder of athletic bodycare brand LeLa V, and Charity Wellness Event Consultant—announced the upcoming release of her debut book, Breaking the Cycle: How I...
May 22, 2026
Oura Files Confidentially for IPO as Smart Ring Sales Surge
Oura Health has filed confidentially with the U.S. Securities and Exchange Commission for an initial public offering as it prepares to go public later this year, though share count and price range were not disclosed. The Finnish smart‑ring maker has seen rapid sales and membership growth—reporting millions of rings sold...
May 22, 2026
Hoka to Open More International Stores, Focus on Innovation as It ‘Further Elevates’ Positioning
Deckers is signaling that HOKA and UGG still have room to grow, but the company is shifting the story from rapid expansion to a more durable, long-term plan. The focus is on keeping both brands strong through product innovation, broader distribution, and international growth rather than relying only on outsized...
May 22, 2026
Successful Spring Season for Sportstats with RACE RESULT Ubidium in Canada
Vancouver, Canada (May 22, 2026) /ENDURANCE SPORTSWIRE/ - This spring, North America’s leading timing company Sportstats successfully deployed the RACE RESULT Ubidium system at three of Canada’s largest running events: the Vancouver Sun Run, the TC10K, and the BMO Vancouver Marathon. Together, the events attracted well over 90,000 participants across three consecutive...
May 21, 2026
Injinji Unveils 2026-2027 Athlete Team
SAN DIEGO, Calif. (May 21, 2026) /ENDURANCE SPORTSWIRE/ - The Original Toesock Company, Injinji, is proud to announce its 2026-2027 athlete team, a diverse group of 35 standout individuals spanning trail, road, and ultrarunning, as well as hiking and mountain sports. Among this year’s roster are 12 returning athletes -...
May 21, 2026
The White Line thanks House leaders for advancing critical automatic emergency braking legislation
Boulder, Colorado /ENDURANCE SPORTSWIRE/ - The White Line today thanked leaders of the U.S. House Committee on Energy and Commerce for advancing the Magnus White and Safe Streets for Everyone Act (HR 7353) as part of a sweeping, heavily negotiated federal transportation and infrastructure package. The legislation directs the Secretary...
May 21, 2026
Patented Recovery Sleeve Innovation Now Available at Walmart
Tampa, FL (May 20, 2026) /ENDURANCE SPORTSWIRE/ – Whether you are living with chronic pain or recovering from a surgery or injury, the search for the right therapeutic solution can seem overwhelming and endless. Many Americans also need a product that allows for daily movement and recovery all in one....
