BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 29, 2025
ShowcasedDeFeet Restructures Manufacturing Operations
Hickory, NC, October 29, 2025 /ENDURANCE SPORTSWIRE/ - DeFeet announces a shift in manufacturing operations bridging the brand into a premier echelon of local knitting technology companies. The move strengthens DeFeet’s ability to respond to changing markets and new generations of customers while adopting the highest end knitting technology. “DeFeet...
October 16, 2025
ShowcasedGoFundraise and Garmin Kansas City Marathon Partner to Power Fundraising for Charitable Causes
October 16, 2025 /ENDURANCE SPORTSWIRE/ - GoFundraise, a global leader in digital fundraising, has announced a new partnership with the Kansas City Sports Commission (KCSC), the organizer of the Garmin Kansas City Marathon. This collaboration marks an exciting step forward in integrating peer-to-peer fundraising with one of the Midwest’s premier...
October 9, 2025
ShowcasedSuperfeet Redefines Performance Insoles with the Launch of Run Pacer Elite
FERNDALE, Wash. (October 9, 2025) /ENDURANCE SPORTSWIRE/ — The newest innovation in running isn’t a shoe, it’s inside one. Today, Superfeet, the global leader in performance insoles, proudly announces the launch of Run Pacer Elite, a breakthrough insole featuring a unique carbon fiber plate and advanced supercritical foam that together...
September 4, 2025
ShowcasedBibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins
[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...
August 28, 2025
ShowcasedWestern North Carolina Launches Thrive Outside Initiative to Expand Outdoor Access for Youth and Families
Asheville, NC /ENDURANCE SPORTSWIRE/ - On August 25, 2025, a diverse coalition of community leaders, funders, outdoor advocates, and government partners gathered at Wrong Way River Lodge & Cabins along the French Broad River to celebrate the official launch of Thrive Outside Western North Carolina — a new multi-year initiative...
July 10, 2025
ShowcasedINSCYD and Velocity Launch First Fully Automated Metabolic Testing Integration for Coaches
Chicago, IL (July 8, 2025) /ENDURANCE SPORTSWIRE/ — INSCYD, the global leader and gold-standard in metabolic testing, and Velocity, the premier coach-led virtual training platform, have partnered to launch the world’s first fully automated metabolic testing integration. This groundbreaking collaboration empowers cycling and triathlon coaches to deliver lab-accurate performance assessments at...
July 8, 2025
ShowcasedVelosurance Releases The Definitive Guide to the Best Bike Insurance for 2025
Boca Raton, FL /ENDURANCE SPORTSWIRE/ - Velosurance, the specialty bicycle insurance company that launched bike insurance on the US market in 2012, today released "The Definitive Guide to the Best Bike Insurance in 2025." The comprehensive guide addresses the critical insurance gaps facing today's cyclists as bike values soar and traditional...
June 10, 2025
ShowcasedBelieve in the Run Expands Trail Running Focus with Addition of Taylor Bodin as Head of the Dirt Division
Baltimore, MD (June 10, 2025) /ENDURANCE SPORTSWIRE/ – Believe in the Run, a leading voice in independent running media, is thrilled to announce the addition of Taylor Bodin as head of its newly expanded Dirt Division. Taylor, a long-time contributor and trusted trail reviewer for Believe in the Run, now...
May 8, 2025
ShowcasedMountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster
RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...
May 5, 2025
ShowcasedConquer Every Moment Under The Sun:
RICHMOND, CA (May 5, 2025) /ENDURANCE SPORTWEAR/ – May is Skin Cancer Awareness Month, and Mountain Hardwear is proud to champion sun safety with the debut of its all-new Sunshield™ Series, designed to offer elevated protection for the sunniest pursuits. As part of this initiative, the brand is also introducing its...
