BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 23, 2026
Totalsports TWO OCEANS MARATHON powered by BYD welcomes Marathon Tours & Travel as International Travel Partner
July 23, 2026 /ENDURANCE SPORTSWIRE/ - The Totalsports TWO OCEANS MARATHON powered by BYD is proud to announce a three-year partnership with Marathon Tours & Travel (MTT), which will serve as the event's exclusive International Travel Partner for the 2027, 2028 and 2029 editions. "We are excited to welcome Marathon...
July 23, 2026
SaltStick® Launches Electrolyte Gummies — Freeing Athletes from the Water Bottle with an Irresistible, On-the-Go Gummy
THOUSAND OAKS, CALIF. /ENDURANCE SPORTSWIRE/ - SaltStick®, a leader in electrolyte innovation, today announced the launch of SaltStick Electrolyte Gummies, a category-defining breakthrough that frees athletes from the water bottle. Built on 20 years of science, each serving delivers a balanced blend of electrolytes lost in sweat in a convenient, irresistible...
July 23, 2026
One Hundred® Establishes Global Operational Headquarters in Dubai
Dubai (July 23, 2026) /ENDURANCE SPORTSWIRE/ - One Hundred®, the international endurance trail running platform, today announced the establishment of its global operational headquarters in Dubai, anchored by a strategic partnership with Super Sports and supported by the appointment of Fadi Maayta as a Board Advisor and Senior Partner. The Dubai...
July 22, 2026
Nike’s $7.5 Million Stumble: Gender Discrimination Verdict
Nike’s long-running sex discrimination case has reached a jury after six days of trial, with the plaintiff arguing she was paid less and promoted more slowly because of her gender. The judge let the case go forward, saying there was enough evidence for jurors to decide whether Nike engaged in...
July 22, 2026
Garmin acquires TrainingPeaks and TrainHeroic, leading endurance and strength training platforms for athletes and coaches
SCHAFFHAUSEN, Switzerland (July 22, 2026) /ENDURANCE SPORTSWIRE/ — Garmin Ltd. (NYSE: GRMN) today announced it has acquired the TrainingPeaks and TrainHeroic training platforms for athletes and coaches. The acquisition strengthens Garmin’s fitness ecosystem with customizable coaching experiences for endurance, strength and performance-focused athletes across every stage of their fitness journey....
July 22, 2026
Milestone Achieved: Ring In the 25th Year of the Rio Del Lago Endurance Runs, presented by Altra
July 22, 2026 /ENDURANCE SPORTSWIRE/ - November 7 2026 marks an important milestone for the Rio Del Lago Endurance Runs, presented by Altra. Beginning in 2000, this stunning 100 mile course takes runners on a journey through some of the best trails Northern California has to offer. Cool temperatures, immaculate...
July 22, 2026
Boulderthon Will Refresh Tom Watson Park With Investment Of Up To $100K
BOULDER, Colo. (July 22, 2026) /ENDURANCE SPORTSWIRE/ — Boulderthon powered by lululemon has announced a new local giveback initiative, which will refresh Tom Watson Park, a known runner’s hub in the Boulder area. Boulderthon will contribute $50,000 to resurface the park’s parking lot, add a water fountain and enhance the...
July 22, 2026
From Sofa To Saddle: New App From British Cycling and Lloyds Aims To Get The Nation Active, as Half of Brits Spend Over 18 Hours a Week on The Sofa
Sofa to Saddle - British Cycling and Lloyds' answer to Couch to 5K - is an accessible eight-week programme, backed by health experts, with an ambition to get one million more people pedalling by 2028 New research shows nearly half of the British public (49%) spend over 18 hours on...
July 21, 2026
Marin Mountain Bikes sues IRS in tax court
Marin Mountain Bikes is suing the IRS in Tax Court after receiving a notice of deficiency that says it owes about $4.5 million in taxes and penalties for 2021 and 2022. The company says the IRS misvalued its business and disputes the agency’s treatment of Marin’s net operating loss deductions,...
July 21, 2026
Kelsey Media Acquires Our Media’s Cycling Portfolio
Kelsey Media has announced the acquisition of a portfolio of cycling magazines and digital media brands from Bristol-based publishers, Our Media, marking a significant expansion of its presence within the cycling, fitness and active lifestyle sector. The acquisition includes market-leading digital brand BikeRadar as well as print brands Cycling Plus...
