BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 27, 2026
Record Setting $57.3 Million Raised for Nonprofits at the 2026 Boston Marathon presented by Bank of America
BOSTON (May 27, 2026) /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) announced today the total funds raised through the 2026 Boston Marathon presented by Bank of America reached a record $57.3 million, surpassing last year’s single-year record of $50.4 million. The growth represents a 13.7% increase in fundraising year...
May 27, 2026
Olympic medallists slam IOC president for comments on athlete pay
International Olympic Committee president Kirsty Coventry has triggered global backlash after saying she does not believe Olympians should be paid to compete at the Games. “I don’t believe in paying athletes,” Coventry told Sport Nation last week. “I come from a small country, I came from a sport that doesn’t necessarily pay athletes very...
May 27, 2026
Electrolit® Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah Ahead of the Sport’s Summer Tournament
Houston, TX (May 27, 2026) /ENDURANCE SPORTSWIRE/ - As anticipation builds for the summer’s standout international soccer competition, Electrolit®, the number one rapid hydration beverage, reveals its “Made for This” national campaign featuring U.S. team player and Electrolit athlete Timothy Weah following his official roster selection. Rooted in the pace,...
May 27, 2026
Bay to Breakers Brings Laurel’s High-Density Tracking and Personalized Race Stories to 30,000+ Participants
SAN FRANCISCO, CA (May 27, 2026) /ENDURANCE SPORTSWIRE/ – More than 30,000 runners registered for this year’s Bay to Breakers, with many thousands more participants and spectators filling the streets of San Francisco for one of the world’s most iconic road races. This year, for the first time, participants received...
May 26, 2026
Spartan and U.S Navy Renew Landmark Partnership For 2026-2027 Season
United States (May 26, 2026) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance and obstacle course racing brand, today announced the renewal and expansion of its landmark partnership with the United States Navy for the 2026-2027 season. The collaboration continues to designate the Navy as Official Federal Government Services Partner...
May 26, 2026
Specialized settles case over ‘junk fees’
Specialized Bicycle has reached a confidential settlement in a case filed in California over so-called "junk fees" charged to online customers. Giant Bicycle, which is being sued on a similar claims by the same attorney who filed the Specialized case, has not reached an agreement. Both suits pointed to a California law...
May 26, 2026
LevelTech Achieves Global GSIC Performance Certification For Racket Sports Rating Technology
LONDON, UK (May 26, 2026) /ENDURANCE SPORTSWIRE/ - LevelTech, the technology innovator behind one of the most advanced racket sports rating systems currently available, has been awarded the prestigious "GSIC Certified - Performance" seal by the Global Sports Innovation Center (GSIC) powered by Microsoft. The certification follows a rigorous independent...
May 26, 2026
ShowcasedGoFundraise and IRONMAN UK Celebrate Milestone: Athletes Raise Over £150,000 for Charity
/ENDURANCE SPORTSWIRE/ - Between official charity partners and causes chosen by athletes to support through GoFundraise, IRONMAN UK participants have already raised over £150,000, and the 2026 race season hasn't even started yet! Fundraising spans five major IRONMAN UK events: IRONMAN 70.3 Bolton, IRONMAN 70.3 Swansea, IRONMAN Leeds, IRONMAN Wales,...
May 25, 2026
Enviro-Sports Productions transfers ownership, management of the Sharkfest Swim Lake Tahoe to Big Blue Adventure
The Sharkfest Swim at Lake Tahoe is being handed off to Big Blue Adventure, with Enviro-Sports Productions transferring ownership and management of the event. The move keeps the open-water swim in place while shifting event operations to a new organizer. The article frames this as a management transition rather than...
May 25, 2026
Ultrarunner and LeLa V Founder Erika Reyes Announces New Book Breaking the Cycle, Launching B2B Consulting to Help Non-Profits Maximize Fundraising Through Wellness Events
SARASOTA, FL /ENDURANCE SPORTSWIRE/ - Resilience isn’t about having all the answers; it’s about having the courage to take the next step. Today, Erika Reyes—accomplished ultrarunner, founder of athletic bodycare brand LeLa V, and Charity Wellness Event Consultant—announced the upcoming release of her debut book, Breaking the Cycle: How I...
