BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 9, 2025
Belgian court sides with SRAM, tells UCI to back down on its gear-ratio crackdown — for now
A month after SRAM took the UCI to court over its controversial gear-limit rule, the Belgian Competition Authority (BCA) has stepped in, suspending the regulation just days before it was due to be tested at the Tour of Guangxi, and opening a broader fight over how cycling governs technology. Cycling WEEKLY
October 9, 2025
How are steel and aluminum tariffs calculated on bikes?
There are as many ways to calculate Section 232 tariffs on imported steel and aluminum as there are companies importing products containing those common materials. But most bike importers tell BRAIN that if bikes and e-bikes become subject to the tariffs, it will add hundreds of dollars to the cost...
October 8, 2025
EXEC: Analyst Sees Lululemon Potentially Following Similar Downspin as Under Armour
Jeffries’ Randy Konik reiterated his “Outperform” rating on Lululemon and further reduced his price target to $120 from $150 as he believes the athleisure retailer could suffer the same fate as Under Armour as fashion shifts, strategic missteps and competition from Alo/Vuori derail the company and cause its vaunted metrics...
October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
October 8, 2025
Ahooga raises €5.5 million to grow global business and folding bike platform
Belgian compact bike specialist Ahooga has secured €5.5 million for international expansion and engineering innovation. The funding includes €3.5 million in equity and €2 million in debt financing, and will be used to expand Ahooga’s dealer network, boost brand awareness and prepare for entry into new markets. The company will also invest...
October 8, 2025
Athlos NYC track meet hits grand slam with new payment sponsor
Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he calls “a faster future.” Last year’s payouts took three business days, which Ohanian says wasn’t good...
October 6, 2025
Johnson Fitness & Wellness, Peloton Ink Retail Partnership
Just ahead of the holiday shopping season, Peloton has forged a retail partnership with Johnson Fitness & Wellness (JFW), the retail division of Johnson Health Tech, bringing the connected fitness company’s new Cross Training Series to more than 100 JFW stores nationwide and giving consumers hands-on access to its latest lineup. The...
October 6, 2025
Suunto sues Garmin over patent infringements as legal troubles build
Less than a week after Strava’s lawsuit against Garmin was revealed, it has come to light that Suunto is also suing the company.Filed in a Texas court on 22 September, Suunto’s case accuses Garmin of infringing five patents related to measuring a user’s respiratory rate. bikeradar
October 5, 2025
Camille Herron to sue Canadian Running Magazine parent company Gripped Publishing Inc
American ultramarathon runner Camille Herron has announced that she is suing the company that owns Canadian Running Magazine, Gripped Publishing Inc. She is claiming defamation. athletics illustrated
October 3, 2025
Grand Slam Track receives emergency funding to pay half of what athletes are owed
As the end-of-September payment deadline approached, Grand Slam Track (GST) still owed athletes and vendors from its three Slam meets a reported US$19 million. On Friday, Front Office Sports reported that the startup has secured an emergency cash infusion to cover half of that shortfall. According to the report, a group of existing investors...
