BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 8, 2026
HydraPak Accelerates Expansion in Run Specialty Across North America
Longmont, CO, (June 8, 2026) /ENDURANCE SPORTSWIRE/ — HydraPak, a global leader in high-performance hydration solutions for the run, bike, and outdoor industries, is expanding its commitment to run specialty across global markets through a focused growth strategy centered on major event marketing, best-in-class sales representation, and strategic retail partnerships....
June 8, 2026
I’ve Been a Doping Control Officer for 35 Years. Here’s What It’s Like.
Testing athletes for banned substances on race day isn’t that difficult. Ensuring that they’re clean the other 364 days of the year is another story. The trouble is that athletes only spend a tiny fraction of their lives in the arena. The rest of the time, they’re moving about the...
June 8, 2026
ShowcasedAmazfit Partners with Explorer-Storyteller Chris Burkard to Strengthen Its T-Rex Outdoor Platform
Milpitas, Calif. (June 08, 2026) /ENDURANCE SPORTSWIRE/ — Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), today announced a new partnership with renowned explorer, photographer, filmmaker, and author Chris Burkard, marking another step in the brand’s continued expansion of its T-Rex outdoor platform and broader...
June 5, 2026
Peloton Bets On Pilates After 48% Engagement Jump
Peloton Interactive (NASDAQ:PTON) is pushing deeper into Pilates, acquiring Sk?p as the connected-fitness company looks for new ways to widen its platform, sharpen its product offering, and possibly bring fresh users back into the ecosystem during its broader turnaround effort. The deal adds new technology and specialized Pilates expertise to Peloton's R&D...
June 4, 2026
Lululemon Shares Fall in After-Hours Trading After Weak Q2 Forecast
Lululemon shares dropped sharply in after-hours trading—tumbling about 22%—after the athleisure brand issued a weaker-than-expected forecast for the second quarter and cut its full-year profit outlook. The steep decline would mark the stock's worst intraday drop since March 2017 if it holds during regular trading, adding to the company's troubles...
June 4, 2026
Ekoï Becomes Title Partner Of 2026 French Riviera T100 Triathlon
London, UK (June 4, 2026) /ENDURANCE SPORTSWIRE/ - Ekoï will become the title partner at this year’s French Riviera T100 Triathlon on 19 September, the Professional Triathletes Organisation (PTO) has announced. The event will be known as the Ekoï French Riviera T100 Triathlon and build Ekoï’s awareness around its ‘home’...
June 4, 2026
68-year-old runner wins Madagascar Marathon after racing an Age Group World Championship only a week earlier
A 68-year-old American runner who competed at the Abbott World Marathon Majors Marathon Tours & Travel Age Group World Championship in Cape Town just a week earlier has won the 2026 Madagascar Marathon, one of the world's most remote and unique marathon events. BOSTON, MA (June 4, 2026) /ENDURANCE SPORTSWIRE/...
June 4, 2026
Wattbike launches Air-Pro for the home – performance conditioning for serious competitors
Nottingham, UK (June 4, 2026) /ENDURANCE SPORTSWIRE/ - Wattbike today announces the direct-to-consumer launch of the Wattbike Air-Pro, the next evolution of its iconic Pro/Trainer platform and a performance conditioning bike already trusted across elite sport, gyms and performance facilities. The Wattbike Air-Pro brings the intensity, accuracy and durability of...
June 4, 2026
U.S Navy To Power Spartan’s ‘Extra Mile’ In 2026-2027 Partnership Expansion
United States (June 4, 2026) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance and obstacle course racing brand, has announced a key evolution of its partnership with the U.S. Navy for the 2026-2027 season, highlighted by the Navy's official ownership of the Spartan "Extra Mile" on course. As the Official...
June 4, 2026
In Full Flow: Soudal Quick-Step and AG Insurance Soudal Expand Their Partnership With Hytro
LONDON, UK (June 4, 2026) /ENDURANCE SPORTSWIRE/ - Soudal Quick-Step and AG Insurance Soudal are pleased to announce the expansion of their partnership with Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology. Having first partnered with Soudal Quick-Step in 2025, Hytro’s recovery solutions will now also be used...

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