BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 12, 2026
Nike, Skechers, Levi’s Are Among the Top Brands American Consumers Would Consider Purchasing: Survey
Nike is the most considered fashion brand in the U.S., according to YouGov’s new U.S. fashion retailer rankings 2026 report — which analyzes the apparel, footwear and accessories brands Americans are most likely to consider purchasing. The ranking is based on YouGov BrandIndex data collected from more than 32,600 U.S. adults between...
March 11, 2026
Rhode Races Partners with RI250 to Launch the “RI250 5K: The Renunciation Run” at 2026 Providence Rhode Races
WARREN, RI /ENDURANCE SPORTSWIRE/ - Rhode Races is proud to announce its official partnership with Rhode Island 250 Commission (RI250) as part of the statewide commemoration of the 250th anniversary of American independence. As part of this historic collaboration, the 5K race at the 2026 Providence Rhode Races will be...
March 11, 2026
Nix Biosensors Announces SOS Hydration as a Preferred Hydration Partner, Advancing a New Model for Personalized Electrolyte Intake
BOSTON, MASS. (March 11, 2026) /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with SOS Hydration, naming SOS as the latest brand to join the Nix Preferred Hydration Partner program for hydration brands. The partnership reflects a broader evolution in...
March 10, 2026
Michael Johnson allegedly paid himself US$500,000 despite league’s financial troubles
With a recent report showing the failed athletics venture Grand Slam Track is now US$40 million in debt, a Tuesday court filing alleges league founder Michael Johnson paid himself $500,000 without proper board approval or justification. On Tuesday, Front Office Sports published an article detailing that several Grand Slam Track vendors asked a bankruptcy court...
March 9, 2026
World of Triathlon LIVE Supports Tri It Forward Programme for 2026
March 9, 2026 /ENDURANCE SPORTSWIRE/ - Triathlon Industry Alliance (TIA) is thrilled to announce that World of Triathlon LIVE, powered by TriDot, supports the Tri It Forward programme and cohort for 2026 - an initiative designed to identify and develop communities, smaller charities and start-ups within the triathlon ecosystem through...
March 6, 2026
Life EV completes purchase of Rad Power Bikes
Life Electric Vehicles completed the court-approved acquisition of Rad Power Bikes, the Florida-based e-mobility company said Thursday. Based in Deerfield Beach, Life EV agreed in December to acquire Rad Power's assets for $13,276,102 in cash, and after accounting for liabilities, the total purchase price was $14,926,706. According to a Life EV...
March 6, 2026
Creditors Bash Grand Slam Track, Threaten to Sue: ‘Shocking Levels of Incompetence’
The unpaid vendors of Grand Slam Track are enraged at the league’s plan for getting out of bankruptcy, which would nearly make athletes whole while repaying most vendors only about 1.5% of what they are owed. The committee of unsecured creditors said in a court filing on Thursday that Grand...
March 5, 2026
Liv Introduces All-New Liv Pursuit Mips and Liv Rev Pro Mips Helmets
NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women and girls on bikes, introduced two new performance helmets: the Liv Pursuit Mips a iv Rev Pro Mips. Designed to meet the evolving demands of modern performance riding, both deliver refined aerodynamic efficiency,...
March 5, 2026
New EnviLiv Range Redefines Aero Performance Standards
NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ — Liv, the company dedicated to getting more women and girls on bikes, today introduced the all-new EnviLiv range, the fourth generation of its flagship aero road platform. Designed around a total-system engineering approach, the new EnviLiv delivers measurable gains in speed,...
March 5, 2026
Oura Acquires Doublepoint — The $11 Billion Wearable AI Play
Oura, the Finnish health-technology company behind the world’s leading smart ring, has acquired Doublepoint, a Helsinki-based AI gesture-recognition specialist. The deal — the company’s fourth strategic acquisition — arrives five months after Oura closed a $900 million Series E round that valued the business at approximately $11 billion, and positions...
