BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

May 7, 2025
Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution
FERNDALE, Wash. (May 7, 2025) /ENDURANCE SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design,...
May 7, 2025
More Companies Adding Service Fees, Raising Prices, Citing Tariffs
Last month we reported on Specialized adding a line-item charge on certain bikes, passing direct price increases to consumers. Trek, that same week, increased prices on their bikes across the board, in response to tariffs. SLOW WITCH

May 7, 2025
Craft Sportswear’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA
BORÅS, Sweden (May 7, 2025) /ENDURANCE SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of its new brand campaign film, “Run. Like We’re Meant To.” Craft reminds us that we’re...

May 7, 2025
Olympian and Pro Cycling Legend Dave Zabriskie Launches Cognitive Protocol: A Revolutionary Solution for Brain Health
BOULDER, CO, UNITED STATES /ENDURANCE SPORTSWIRE/ - Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d’Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focused on concussion recovery...

May 7, 2025
Fleet Feet Chicago Expands with 9th Retail Store Location in Algonquin, IL
Chicago, IL (May 7, 2025) /ENDURANCE SPORTSWIRE/ - Fleet Feet Chicago is excited to announce the opening of its newest retail location in Algonquin, Illinois, opening today. This marks the ninth store in the Fleet Feet Chicago network, which has been a trusted name in the Chicagoland running community since...

May 7, 2025
Cadence H2O Operations Expands to Arizona
May 7, 2025 /ENDURANCE SPORTSWIRE/ - Cadence Sports' H2O Operations (WaterMonster) is expanding with a new hub in Arizona to better serve the growing demand in Arizona, California, and the Mountain West. Co-founders Gary Metcalf and Brian Leto stated that while the WaterMonster operation has historically centered in Texas, the...

May 6, 2025
The McCourt Foundation Promotes Stacy Embretson to Vice President / Race Director
LOS ANGELES, CA – May 6, 2025 /ENDURANCE SPORTSWIRE/ - The McCourt Foundation (TMF) is thrilled to announce the promotion of Stacy Embretson to the position of Vice President / Race Director. In this expanded role, Stacy will continue to lead and elevate the operational excellence of TMF’s signature events,...
May 6, 2025
Rotor closes US office, cites tariff situation
Rotor America, Inc, the North American subsidiary of Spanish bike part manufacturer Rotor Bike Components, has announced they will be closing their doors effective June 15. Bicycle Retailer
May 6, 2025
BRANWYN Announces New Leadership Team
Bend, OR (May 6, 2025) /ENDURANCE SPORTSWIRE/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...

May 6, 2025
New Wheel Electric Bike Owners feel more Secure with BikeInsure
San Francisco, CA (May 6, 2025) /ENDURANCE SPORTSWIRE/ – The New Wheel Electric Bike Shops in San Francisco, Marin, and Oakland proudly announce the transition to BikeInsure as our Official Electric Bike Insurance provider. This collaboration brings essential and affordable opt-in electric bike insurance for our e-bike customers. It's important...