BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 2, 2025
Run Madtown Partners with Brooksee’s Laurel Technology to Elevate the Race Experience
SALT LAKE CITY, Utah and MADISON, Wisc. /ENDURANCE SPORTSWIRE/ - Run Madtown has selected Brooksee’s Laurel technology as its official race timing partner, bringing an enhanced digital experience to participants and spectators alike. Laurel’s cutting-edge timing and tracking system will provide tracking checkpoints every mile, making race day more interactive...
April 1, 2025
On Running Co-CEO Marc Maurer to Step Down
On Running Co-CEO Marc Maurer is leaving the company after 12 years. Co-CEO and CFO Martin Hoffmann will take over the CEO role as the company bolsters its executive team with new hires and completes its search for a new CFO. SHOPeatSURF

April 1, 2025
Sports Backers Announces New Executive Director, Will Dixon
RICHMOND, VA (April 1, 2025) /ENDURANCE SPORTSWIRE/ – Sports Backers, the award-winning nonprofit organization committed to inspiring active living in the Richmond region and beyond, announced the selection of its new Executive Director following a nationwide search. The organization proudly welcomes Will Dixon, who will assume the role in June...

April 1, 2025
Electrolit Brings Run Club Culture to the Festival Scene with the Launch of the Electrolit Campground 5K at Coachella Valley Music and Arts Festival
Houston, TX (April 1, 2025) /ENDURANCE SPORTSWIRE/ – Electrolit, the scientifically formulated hydration beverage trusted by athletes and wellness enthusiasts alike, is bringing run club culture to the Coachella Valley Music and Arts Festival in 2025. Debuting the Electrolit Campground 5K, the fourth-ranked sports drink in the U.S. is now...

March 31, 2025
The 13th Annual Visit Tuscaloosa Half Marathon, 5K draws over 1,900 participants from 43 states
TUSCALOOSA, AL (March 31, 2025) /ENDURANCE SPORTSWIRE/ –The 13th Annual Visit Tuscaloosa Half Marathon took place Saturday morning and saw over 1,900 participants take on the course. Slightly overcast conditions lead to a great race morning for all who participated. The event offered three different distances: a half marathon, 5K,...
March 31, 2025
Yamaha Motor acquires Brose’s bicycle eKit business unit
Brose – the Coburg, Germany-headquartered business that is the exclusive provider of e-bike motors for Specialized and partner for SRAM Powertrain – has agreed the sale of its e-bike business unit to Yamaha Motor. Biz Biz

March 31, 2025
ShowcasedTreat Public Relations Launches New and Upgraded Service Offerings
MISSION VIEJO, Calif. (March 31, 2025) /ENDURANCE SPORTSWIRE/ – Treat Public Relations announced a revamp of their agency’s offerings after another year of growth. The endurance sports industry’s premier PR partner has released three offerings to fit the varying needs of those in the endurance industry looking for PR support,...
March 30, 2025
Nike Stock Hits 7-Year Low, Market Cap Falls Below $100 Billion
Nike shares sank 3.8% on Friday and are now down 16.4% for the year, continuing a stunning reversal for the once high-flying brand that has faced layoffs, a CEO switch, declining sales and an MLB uniform misstep over the past year. The stock closed Friday at $63.17, a level last seen in January 2018. It is now...
March 28, 2025
London Marathon fury as thousands of runners fear they could miss out on finishers’ medals after organisers changed the rules
London Marathon organisers have moved to allay fears that participants could end this year's race without a finishers' medal following a change to the rules. The sight of volunteers handing out gongs to weary runners at the conclusion of the gruelling 26-mile course has become a staple of the event since...

March 28, 2025
Blood Flow Restriction Goes To Space With Hytro and Fram2
FRIDAY 28TH MARCH 2025 /ENDURANCE SPORTSWIRE/ - The Fram2 mission, the first human spaceflight over the Earth’s polar regions, is breaking new ground in space exploration by incorporating Hytro’s innovative Blood Flow Restriction (BFR) technology and Delfi’s Personalised Tourniquet System (PTS) for BFR technology. This pioneering study is set to assess...