In Full Flow: Soudal Quick-Step and AG Insurance Soudal Expand Their Partnership With Hytro

June 4, 2026

LONDON, UK (June 4, 2026) /ENDURANCE SPORTSWIRE/ – Soudal Quick-Step and AG Insurance Soudal are pleased to announce the expansion of their partnership with Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology.

Having first partnered with Soudal Quick-Step in 2025, Hytro’s recovery solutions will now also be used across the AG Insurance – Soudal women’s team, further strengthening the collaboration between the teams and one of the leading innovators in recovery and performance technology.

Recovery has become an increasingly important part of performance in modern cycling, particularly during Grand Tours and stage races, where riders face repeated high-intensity efforts and long transfers across consecutive days of racing. Hytro’s wearable BFR technology allows riders to begin the recovery process immediately post-race, whether on the team bus, during transfers or back at the hotel.

“We’ve found that Hytro provides a simple and effective way to integrate BFR into our recovery strategy,” explained Soudal Quick-Step physiotherapist Manu Wemel. “Whether immediately after a stage or during long transfers, it allows our riders to begin recovery quickly and efficiently. Expanding the partnership to include AG Insurance – Soudal means even more riders can benefit from the technology and support Hytro provides.”

Hytro’s wearable BFR technology is designed to support preparation, training and recovery, and is already trusted by hundreds of professional teams and athletes across a variety of sports worldwide.

Dr. Warren Bradley, Co-Founder at Hytro, commented: “Soudal Quick-Step are global leaders in performance, and seeing Paul Magnier with a hat-trick of victories at the Giro is a testament to the team’s preparation. We are excited to add another great team to the family by welcoming AG Insurance – Soudal and be a part of even more big race wins. This expansion allows us to continue to learn and develop best practice in endurance BFR, using the feedback from the world’s best male and female riders to refine our technology.”

The expanded partnership reflects the shared ambition of all parties to continue pushing the boundaries of performance and recovery at the highest level of professional cycling.

Hytro’s wearable BFR technology is now trusted by over 400 professional sports teams and individual athletes globally, from the Premier League and NFL to Formula 1 and NASA research. With this enhanced partnership, Hytro solidifies its position as the definitive recovery solution for the pro peloton.

For more information visit hytro.com

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About Hytro:

Hytro’s patented wearables package the remarkable benefits of BFR to specifically improve performance.

Extensively tested by experts, Hytro is ideal for active or passive work, allowing athletes and coaches to Prepare, Train and Recover to the highest standards . Built on extensive scientific research, Hytro’s wearable BFR is made from high-quality fabrics chosen for comfort, performance and longevity. It features a unique in-built strap, carefully designed and positioned to deploy within seconds and ensure a safe and effective workout, making BFR adaptations more accessible than ever before.

Contact:

Matt.williams@keepcomms.com | 07818364184