BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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August 9, 2022
ShowcasedElite Runner Molly Bookmyer signs agency contract with Elite Runner Management
GROSSE POINTE (MI) /ENDURANCE SPORTSWIRE/ - Molly Bookmyer, an Ohio State University graduate and two-time Olympic Trials qualifier in the marathon, has signed an agency contract with Elite Runner Management, the Michigan based sports agency headed by Chris Mengel. “It will be an honor to work with Molly and to...
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July 22, 2022
ShowcasedChris Froome uses The Feed to help his recovery and comeback at this year’s Tour de France.
Broomfield, Colo., July 22nd, 2022 /ENDURANCE SPORTSWIRE/ - The Feed, the largest online sports nutrition company for endurance athletes, has inspired another athlete's success story through its product offering and can add 4-time Tour de France Champion and 7-time Grand Tour Winner Chris Froome as an athlete and its newest...
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July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
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July 15, 2022
ShowcasedTailwind Nutrition Launches Active Hydration Drink Mix for Active Lifestyles
Durango, Colo. /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep...
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July 6, 2022
ShowcasediFIT Connected Fitness Appoints Dale R. Gerard New Chief Financial Officer
(Logan, UT – July 7, 2022) /ENDURANCE SPORTSWIRE/ - iFIT, a leader in interactive fitness hardware, software, and subscription content, announced today that Dale R. Gerard has joined iFIT as Chief Financial Officer. Mr. Gerard comes to iFIT with more than 25 years of finance, treasury, and operational experience with...
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July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...
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June 28, 2022
ShowcasedPredictive Fitness and TriDot Announce A Groundbreaking Technology Partnership With G.O.A.T. Mark Allen
DALLAS, TX – JUNE 28, 2022 /ENDURANCE SPORTSWIRE/ - TriDot, a division of Predictive Fitness, Inc. and Mark Allen, the Greatest Endurance Athlete of All Time and 6x IRONMAN Triathlon World Champion are proud to announce the creation of the TriDot Mark Allen Edition. The TriDot platform is the first...
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June 22, 2022
ShowcasedAbbott World Marathon Majors appoints Dawna Stone as CEO
Stone will drive the expansion of the Abbott World Marathon Majors Her vast experience in developing engaging, relevant content will enhance the brand’s ability to inspire more people through marathons. /ENDURANCE SPORTSWIRE/ – Dawna Stone has been appointed as the Chief Executive Officer of the Abbott World Marathon Majors (AbbottWMM). Based...
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June 16, 2022
ShowcasedFuelin Partners With Pillar Performance to Deliver Macro and Micronutrient Nutrition Guidance to Athletes
/ENDURANCE SPORTSWIRE/ - Nutrition coaching company, Fuelin, is pleased to announce its official partnership with leading sports micronutrition brand, PILLAR Performance. The partnership brings together two companies at the forefront of health and nutrition for athletes.Fuelin’s nutrition coaching program provides athletes with a personalized guide to balance macronutrient intake with...
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May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
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May 10, 2022
ShowcasedPolartec Names Akimbo Communications PR Agency of Record
Planet Earth, The Universe /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate...
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May 9, 2022
ShowcasedBOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/ENDURANCE SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...
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May 4, 2022
ShowcasedUNDRBUDR® Goes “All-In” on Manufacturing and Supply Chain to Meet Demand of Muscle Budr Activation and Recovery Products
Highlights: Secured supply chain with US-based organic herbal share crop growers Scaling up current manufacturing with automation Touring the US to select a long-term manufacturing site Montclair, NJ, May, 2022 /ENDURANCE SPORTSWIRE/ – UNDRBUDR, developer of high performance, nature-inspired skincare, activation, and recovery products today announced plans to significantly ramp...
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March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
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March 29, 2022
ShowcasedParity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes
NEW YORK (March 29, 2022) /ENDURANCE SPORTSWIRE/ - In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both elite women athletes and their fans to combat gender pay inequities in professional sports. As...
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March 11, 2022
ShowcasedOutside Interactive, Inc. Acquires Fastest Known Time, Plans for Enhancements as Site Engagement Continues Rapid Growth
BOULDER, Colo./ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc. the world’s leading creator of active and healthy lifestyle content, events, and experiences, today announced the acquisition of Fastest Known Time (FKT), a rapidly growing website that’s widely recognized as the authoritative governor and database of speed records in running, hiking, and endurance...
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March 8, 2022
Showcased100% Names New Global Eyewear and Snow Team to Support The Companies Accelerated Growth and New Category Expansion
SAN DIEGO, Calif. – March 8, 2022/ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance brand has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear, in addition to launching the company's first collection of snow products. Gwen van Lingen has joined 100%...
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March 4, 2022
ShowcasedRace Roster introduces mobile scanning solutions for quick and easy check-in
London, ON (Friday, March 4, 2022) - With Race Roster’s new mobile scanning solutions, event organizers can reimagine their check-in process. “We are always thinking of ways we can help organizers streamline their race day experiences, which includes eliminating long check-in line-ups!" Says Emily Lutz, Product Manager at Race Roster....
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March 3, 2022
ShowcasedDanny Woods joins global digital agency, in significant international growth push
/ENDURANCE SPORTSWIRE/ - Respected fitness industry professional Danny Woods has joined market leading global technology agency SweatWorks as Global Client Services Director, based out of the UK. Founded in 2012, SweatWorks is a software and hardware technology agency working exclusively with consumer and commercial fitness and wellness brands. Danny joins...
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February 25, 2022
ShowcasedCatalina Island Marathon will be California State Off-Road Marathon Championshp
LOS ANGELES /ENDURANCE SPORTSWIRE/ - Today Spectrum Sports Management announces that moving forward the Catalina Island Marathon will be known as the California Trail Marathon Championship. The marathon will continue to take place on Catalina Island with this year’s date on March 12, 2022. For more information and to register for...
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February 7, 2022
ShowcasedChamois Butt’r welcomes Aaron Apel from Gravel City Adventure & Supply Co. to its growing Operations Team
Pleasant Valley, MO /ENDURANCE SPORTSWIRE/ - Chamois Butt’r is growing its Kansas City staff to seven, with the addition of Aaron Apel. Aaron joins the Chamois Butt’r operations team to work directly with Chamois Butt’r Chief Operating Officer, Curt Shelman. “Aaron will focus on implementation of organizational and strategic initiatives that...
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January 25, 2022
ShowcasedThinkers360 launches new leaderboard on SportsTech to help sports industry influencers and journalists monetize their content and expertise
Dallas, Texas – January 25, 2022 – Thinkers360, the world’s premier B2B thought leader community and influencer marketplace, today announced a new leaderboard on SportsTech, adding to its HealthTech, Health & Wellness, and over 70 business, technology, and sustainability-related leaderboards. Sports and fitness industry thought leaders, authors, influencers, speakers, reporters...
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January 20, 2022
ShowcasedEVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events
One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...
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January 19, 2022
ShowcasedBlack Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022
Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...
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January 13, 2022
ShowcasedSpectrum Sports and Running Legacy join forces to save historic triathlon series
LOS ANGELES—JANUARY 12, 2022 /ENDURANCE SPORTSWIRE/ - This month, Spectrum Sports Management, the recognized leader in endurance and sporting events in Southern California, announces it will assume ownership and management of the oldest running triathlon series in the United States, the LA Tri-Series, started and operated by Tri-Events, Inc. Spectrum...
