BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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February 7, 2023
ShowcasedRacesafe™ Provides All-In-One Event Medical Management for Boston Athletic Association Races
San Francisco, CA /ENDURANCE SPORTSWIRE/ - The Boston Athletic Association and RACESAFE™ are working together to help consolidate and streamline the management of event day medical needs across the B.A.A.’s portfolio of events, including this year’s 127th Boston Marathon. RACESAFE™ will provide the B.A.A. and its medical team with its...
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January 28, 2023
ShowcasedLouisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup
SHREVEPORT, LA – January 2023 /ENDURANCE SPORTSWIRE/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...
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January 10, 2023
ShowcasedAn Iron-Clad Patent for an Iron Man Product
/ENDURANCE SPORTSWIRE/ - A Patent as Secure as Our Product BibBoards are well-known for how secure they keep your race bib secured to your shirt on race day. The only thing more secure than the BibBoard product is the patent that protects the technology and design that is bringing an...
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December 28, 2022
ShowcasedTop Viewed Endurance Sports Stories and Press Releases of 2022
As we embark upon 2023, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. A few milestones include over 3,270 press release distributed through Endurance Sportswire and Outdoor Sportswire in 2022. Our most popular press release was opened...
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December 15, 2022
ShowcasedWill Ventures and Founders Collective Team up with Three-Time NBA All-Star, Bradley Beal to Lead the National Cycling League (NCL) Seed Round.
(Miami, FL, December 15, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL), the first of its kind professional sports league powered by a groundbreaking technology platform, announced today that it closed its $7.5 million Seed financing. This oversubscribed round was led by Will Ventures and included but not limited...
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October 21, 2022
ShowcasedFieldwork Brewing Crafts Partnership with Olympic Swimming Medalist Abbey Weitzeil
Berkeley, Calif. /ENDURANCE SPORTSWIRE/ - Fieldwork Brewing Company announces its partnership with two-time Olympian and four-time Olympic medalist Abbey Weitzeil as she trains to quality for her third U.S. Olympic Team. Fieldwork Brewing supports the acclaimed swimmer on her road to the Paris 2024 Summer Olympics, recognizing her relentless training...
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October 17, 2022
ShowcasedSummaForte™ Becomes Rare CBD Brand to Achieve NSF’s Certified for Sport® Qualification
BLOOMINGTON, IN—October 17, 2022 /ENDURANCE SPORTSWIRE/ – Following a months-long rigorous review process, SummaForte™ became one of just three brands using CBD to receive NSF’s Certified for Sport® certification for its drink supplement – SummaMix™. SummaMix™ is an all-natural, vegan drink mix that comes packaged in individual sachets and is mixed with...
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October 10, 2022
ShowcasedEVENT INSIGHTS: Increase Registrations with Pricing and Referrals
Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of pandemic challenges. One of the most effective ways to help increase registrations is through pricing strategies and offering rewards for referrals. This webinar explores these topics and...
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September 8, 2022
ShowcasedA Business as Secure as Your Bib: BibBoards Celebrates 5 Years
/ENDURANCE SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...
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September 7, 2022
ShowcasedOutside Interactive® is acquired by Kinomap North AmericaTM
Paris/Boston, September 7th, 2022 /ENDURANCE SPORTSWIRE/ – Today it was announced that Outside Interactive®, a Boston-based developer of patented video simulation technology for cardio equipment and endurance events, has been acquired by Kinomap North AmericaTM. The US headquarters will remain in Hopkinton, Mass. as a basecamp for sales and marketing initiatives. “We...
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September 1, 2022
ShowcasedINFINIT Nutrition announces its expansion to the European market
Prague, Czech Republic, September 01, 2022 /ENDURANCE SPORTSWIRE/ – Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their proprietary Osmo-Fit technology gives consumers the ability to create customized hydration and protein ready-to-mix nutritional drinks. After its 18 successful years’...
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August 15, 2022
ShowcasedOutside Interactive Moves Into New Headquarters on Hopkinton’s Hayden Rowe
Hopkinton, MA (August 15, 2022)/ENDURANCE SPORTSWIRE/ – Outside Interactive®, a Boston-based developer of patented video simulation technology for cardio equipment, today announced it has opened its new headquarters at Two Hayden Rowe in Hopkinton, Mass., steps from the start line of the world-famous Boston Marathon®. The office will serve as a...
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August 11, 2022
ShowcasedTower 26 Hermosa Beach Triathlon Sells Out!
/ENDURANCE SPORTSWIRE/ - Michael Epstein Sports Productions (MESP Inc) is proud to announce that the Tower 26 Hermosa Beach Triathlon has sold out! Held at the iconic Hermosa Beach Pier in Hermosa Beach CA, this fun beginner friendly event field is full. This year the event has added a unique...
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August 9, 2022
ShowcasedElite Runner Molly Bookmyer signs agency contract with Elite Runner Management
GROSSE POINTE (MI) /ENDURANCE SPORTSWIRE/ - Molly Bookmyer, an Ohio State University graduate and two-time Olympic Trials qualifier in the marathon, has signed an agency contract with Elite Runner Management, the Michigan based sports agency headed by Chris Mengel. “It will be an honor to work with Molly and to...
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July 22, 2022
ShowcasedChris Froome uses The Feed to help his recovery and comeback at this year’s Tour de France.
Broomfield, Colo., July 22nd, 2022 /ENDURANCE SPORTSWIRE/ - The Feed, the largest online sports nutrition company for endurance athletes, has inspired another athlete's success story through its product offering and can add 4-time Tour de France Champion and 7-time Grand Tour Winner Chris Froome as an athlete and its newest...
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July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
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July 15, 2022
ShowcasedTailwind Nutrition Launches Active Hydration Drink Mix for Active Lifestyles
Durango, Colo. /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep...
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July 6, 2022
ShowcasediFIT Connected Fitness Appoints Dale R. Gerard New Chief Financial Officer
(Logan, UT – July 7, 2022) /ENDURANCE SPORTSWIRE/ - iFIT, a leader in interactive fitness hardware, software, and subscription content, announced today that Dale R. Gerard has joined iFIT as Chief Financial Officer. Mr. Gerard comes to iFIT with more than 25 years of finance, treasury, and operational experience with...
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July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...
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June 28, 2022
ShowcasedPredictive Fitness and TriDot Announce A Groundbreaking Technology Partnership With G.O.A.T. Mark Allen
DALLAS, TX – JUNE 28, 2022 /ENDURANCE SPORTSWIRE/ - TriDot, a division of Predictive Fitness, Inc. and Mark Allen, the Greatest Endurance Athlete of All Time and 6x IRONMAN Triathlon World Champion are proud to announce the creation of the TriDot Mark Allen Edition. The TriDot platform is the first...
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June 22, 2022
ShowcasedAbbott World Marathon Majors appoints Dawna Stone as CEO
Stone will drive the expansion of the Abbott World Marathon Majors Her vast experience in developing engaging, relevant content will enhance the brand’s ability to inspire more people through marathons. /ENDURANCE SPORTSWIRE/ – Dawna Stone has been appointed as the Chief Executive Officer of the Abbott World Marathon Majors (AbbottWMM). Based...
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June 16, 2022
ShowcasedFuelin Partners With Pillar Performance to Deliver Macro and Micronutrient Nutrition Guidance to Athletes
/ENDURANCE SPORTSWIRE/ - Nutrition coaching company, Fuelin, is pleased to announce its official partnership with leading sports micronutrition brand, PILLAR Performance. The partnership brings together two companies at the forefront of health and nutrition for athletes.Fuelin’s nutrition coaching program provides athletes with a personalized guide to balance macronutrient intake with...
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May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
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May 10, 2022
ShowcasedPolartec Names Akimbo Communications PR Agency of Record
Planet Earth, The Universe /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate...
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May 9, 2022
ShowcasedBOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/ENDURANCE SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...
