February 22, 2023

Independent Running Apparel Brands Janji and Oiselle Announce Merger

February 22, 2023 /ENDURANCE SPORTSWIRE/ - Janji, a Boston-based running apparel brand on a mission to expand access to safe drinking water worldwide, and Oiselle, a Seattle-based by and for women athletic apparel company, announced that they will enter a collaborative partnership through a merger, facilitated by Digsbury Ventures. The...

February 13, 2023

The Ride Collective Acquires Outside Cycling Events

Boulder, Colorado (February 13, 2023) /ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc., the world’s largest creator of content, services, education, and experiences for more than 70 million outdoor and active lifestyle enthusiasts, today announced a partnership with The Ride Collective, a new company created by two veteran employees for the purpose...

February 23, 2023

BOA Nutrition Announces New Board Members and Retail Expansion adding to Brand’s Momentum

RALEIGH, N.C. (February 23, 2023) /ENDURANCE SPORTSWIRE/ – North Carolina-based sports supplement company BOA Nutrition continues to race forward with the announcement that its innovative oral aerosol products will soon be available in brick-and-mortar retail locations in addition to existing e-commerce channels. Since launching in 2021, BOA products have been sold...

March 13, 2023

Showcased

Premier Treadmill Manufacturer Woodway USA® Partners with KinomapTM SAS

Paris, FR/Waukesha, WI (March 13th, 2023) /ENDURANCE SPORTSWIRE/ – Today, it was announced that Woodway USA, manufacturer of premier treadmills for runners around the world, has partnered with Kinomap, developer of a patented software application which offers HD video simulations of famous road races, running routes and scenic locations from across...

March 9, 2023

Pro Triathlete Matt Hanson Joins UESCA as Director of Triathlon Programming

Highlands Ranch, CO – March 9, 2023 /ENDURANCE SPORTSWIRE/ - United Endurance Sports Coaching Academy (UESCA) is excited to announce that professional triathlete and coach, Dr. Matt Hanson is joining UESCA as the Director of Triathlon Programming. “When it comes to triathlon, Matt is a unicorn,” stated UESCA founder, Rick...

March 10, 2023

4x World Champion Triathlete Mirinda “Rinny” Carfrae Retires

March 10, 2023. Boulder, Colorado /ENDURANCE SPORTSWIRE/ – 4x  World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast, skillful, but short, Rinny was urged by her basketball team physiotherapist (who was also a triathlon coach)...

February 22, 2023

Nix Biosensors app available now in the Garmin Connect IQ store

BOSTON, MASS. /ENDURANCE SPORTSWIRE/ - Nix, the biosensor company delivering health and wellness data to consumers, today announced its new app is available now in the Garmin Connect IQ™ store for select Garmin smartwatches and cycling computers. Nix’s Hydration Biosensor, the first-ever device to analyze sweat and provide endurance athletes...

February 28, 2023

Cindy Abrami Promoted to Partner at UESCA

Highlands Ranch, CO – February 28, 2023 /ENDURANCE SPORTSWIRE/ UESCA is pleased to announce that Cindy Abrami has been promoted to equity partner. Having been with UESCA as the Director of Operations since 2020, Cindy will now oversee the development of products and services. In addition to Cindy’s strong business...

March 2, 2023

PeopleForBikes Supports NYC Council Legislation on Electric Bicycles and Lithium Ion Batteries

BOULDER, COLO. (March 2, 2023) /ENDURANCE SPORTSWIRE/ - PeopleForBikes commends the City of New York on taking action to mitigate the increase in fires from lithium ion batteries. On March 2, The New York City Council approved Int 0663-2022, the very first law in the United States to specifically require...

March 16, 2023

Start 2 Finish Acquires Fleet Feet Race Productions, Expands Event Services Reach

(Atlanta, GA; Charlotte, NC; Memphis, TN) /ENDURANCE SPORTSWIRE/ - Start 2 Finish Event Management, a leading active event management and timing company with offices in Atlanta, GA; Charlotte, NC; and Memphis, TN, announced today that it has acquired the Race Productions division of Fleet Feet St. Louis. Fleet Feet Race...

March 17, 2023

Showcased

Believe in the Run Announces New Website and Role, Phase Two of its Growth Strategy

Baltimore, MD (March 2023) /ENDURANCE SPORTSWIRE/ - Believe in the Run, a leading online publication focused on running shoe reviews and coverage of run culture, is thrilled to announce the launch of a brand-new website and the promotion of Robbe Reddinger to Senior Editor and lead for unpaid brand partnerships....

March 21, 2023

Tim and Rinny Launch Coaching Business Leveraging TriDot

DALLAS, TX – March 21, 2023 /ENDURANCE SPORTSWIRE/ - Mirinda (“Rinny”) Carfrae and Tim O’Donnell announced the launch of their coaching business that will leverage TriDot’s Optimized Triathlon Training®, technology driven by data and artificial intelligence. Their coaching business will focus on triathlon enhancing the lives of athletes through proper life...

March 7, 2023

Active Recovery Footwear Leader OOFOS Announces Official Partnership with Universal Pickleball Rating System DUPR

March 7, 2023 /ENDURANCE SPORTSWIRE/ - OOFOS, the global leader in Active Recovery footwear, and DUPR, Pickleball’s most accurate global rating system, have announced a partnership to support the growing sport and emphasize the need for recovery for professional and amateur athletes alike. Through this new partnership, OOFOS will have...

March 22, 2023

The IRONMAN Group Appoints Marieka Barnard as New Chief Marketing Officer

TAMPA, Fla. (March 22, 2023) /ENDURANCE SPORTSWIRE/ – The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The IRONMAN Group in EMEA. Barnard has deep institutional knowledge and expertise of the endurance...

February 24, 2023

Meg Treat, APR, named Director of Operations and Communications for Dave McGillivray Finish Strong Foundation

MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ – Treat Public Relations has expanded its engagement with clients Dave McGillivray and the Dave McGillivray Finish Strong Foundation. The PR agency representing endurance sports events and public figures will also continue to support media relations initiatives for DMSE Sports alongside their in-house communications team. Owner...