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Business
September 10, 2020
Richmond Marathon to offer groundbreaking timing solution for participants in 2020
RICHMOND, VA – The 2020 Richmond Marathon, which had previously announced plans to offer a socially distanced in-person event from November 7-November 22, is now partnering with RunSignup to give participants a groundbreaking timing solution that will provide official results on a USA Track & Field (USATF) certified course. This...
March 24, 2020
New Name, Same Great Race: The Great Pumpkin Run Undergoes Name Change
NEW YORK - The popular, award-winning fall race formerly known as The Great Pumpkin Run has undergone a name change for the 2020 fall race season. Coming off a successful, 20 race season, including a Virtual Run that had over 18,000 participants, the family-friendly 5K is now Gourdy’s Pumpkin Run,...
August 24, 2020
IPF and World OCR Agree to Historic Partnership
Lausanne, Switzerland (August 24, 2020): The International Parkour Federation (IPF) and World OCR announced today that they have agreed to a single, collaborative governance framework to further the development and growth of Obstacle Sports worldwide. A Memorandum of Understanding (MOU) was signed by both parties citing key priorities and steps...
July 31, 2020
Barebells Protein Bars Expands to Trader Joe’s Locations Nationwide
LOS ANGELES (July 31, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – is hitting Trader Joe’s locations nationwide. The popular Cookies & Cream and Caramel Cashew flavors can be found on store shelves this August as a part of the brand’s coast-to-coast growth initiatives and...
September 10, 2020
Sporting Event Production Company, RaceSLO, is FOR SALE
SAN LUIS OBISPO, Calif. – (September 10, 2020) – RaceSLO, one of the most successful endurance sports production companies in California, is looking to transition leadership into new hands. Founded in 2007, RaceSLO has successfully grown into the largest participatory sporting event producer on California’s Central Coast and a highly...
August 27, 2020
Skirt Sports, Inc Acquired by ZOOMA Women’s Race Series
ZOOMA Women’s Race Series, known for their stunning race medals and destination races, is proud to announce that Skirt Sports, the originator of the running skirt, is joining the family. Both brands were on the early cusp of the unprecedented growth wave of the women’s running movement and over the...
September 3, 2020
RACE RESULT tracing system TAVI successfully used at Swiss Economic Forum
RACE RESULT, global innovation leader in sports timing technology, celebrates a major success with its new TAVI solution. The system for contactless visitor management and contact tracing is being used this week at the Swiss Economic Forum, the leading business conference in Montreaux, Switzerland. With the help of RFID transponders,...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
August 12, 2020
ROUVY Announces New Subscription Price Plan and Limited Lifetime Offer!
ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage. In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...
September 9, 2020
The Pro’s Closet Closes $12M Growth Investment, Co-led by Edison Partners and Foundry Group
(Boulder, CO - September 9, 2020) - The Pro’s Closet (TPC), the world’s largest and most trusted brand in pre-owned cycling, has raised $12 million in strategic funding led by Foundry Group and Edison Partners. Ridgeline Ventures and existing private investors also joined the round. The latest round of funding...
September 9, 2020
RunSignup’s Biannual Registration Market Analysis Reviews Impact of COVID-19
Moorestown, NJ – RunSignup | GiveSignup released their biannual Registration Market Analysis, an effort to evaluate the true state of the endurance market in an industry without a comprehensive aggregator for data. The report builds a three-dimensional view of the marketplace, with a snapshot of major news in the industry...
September 16, 2020
Zwift Raises $450 Million Investment; Series C Round Led by KKR
Zwift, the global online fitness platform for cyclists and runners, today announced a $450 million minority investment led by leading global investment firm KKR, accompanied by other new investors Permira, Specialized Bicycle Components’ venture capital fund, Zone 5 Ventures and the Amazon Alexa Fund and existing investors including True, Highland...
July 21, 2020
COROS launches new colors for COROS VERTIX and new Nylon Band collection
Tustin, CA, July 21, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of two new color variations of the COROS VERTIX - The Limited-Edition “Mojito” and stock variation “Space Traveler.” The Limited-Edition Mojito Color of the COROS VERTIX Premium GPS Adventure Watch. According...
August 25, 2020
USA Triathlon Chief of Staff Victoria Brumfield Named Among 2020 SportsBusiness Journal “Game Changers: Women in Sports Business”
COLORADO SPRINGS, Colo.— USA Triathlon Chief of Staff Victoria Brumfield has been named as a member of the Class of 2020 “Game Changers: Women in Sports Business” by SportsBusiness Journal. The program, now in its 10th year, annually recognizes 50 women in senior leadership roles who are transforming the sports...
August 27, 2020
100%® launches Peter Sagan Limited Edition Collection in time for Tour Debut
SAN DIEGO, Calif. – August 27, 2020– 100%®, the San Diego-based sports performance company, has announced the launch of the 2020 Peter Sagan Limited Edition “White/Gold” Collection. Just in time for one of the most highly-anticipated Tour de France races in history, 100%® has debuted the one-of-a-kind “White/Gold” look that...
August 20, 2020
United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand
FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...
January 15, 2020
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under...
August 28, 2020
Mammut And The Lady Alliance Announce DEI Partnership
(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, conversation and education on social...
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