News Topics
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November 30, 2023
Where is The Line Between Athlete and Influencer?
"If a brand is not working with content creators or engaged in influencer marketing, they are behind,” notes Izzy Seidel, a content creator, recreational runner, running influencer, and co-creator of the meme account Sad Girl Track Club. As running brands invest in social media influencers and professional athletes, runners face...
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November 30, 2023
20 Most Fit Countries in the World
According to the WHO, the worldwide prevalence of obesity and overweight tripled between 1975 and 2016. While some countries proved to be fit, with a significant portion of their population exhibiting normal weight, a substantial portion of the world's population still struggles with the repercussions of being overweight and underweight. In...
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November 29, 2023
Runners are swallowing data-tracking pills to create better watches
Researchers at the National University of Singapore’s (NUS) Yong Loo Lin School of Medicine, in collaboration with Samsung Singapore, are experimenting with a new generation of wearables that estimate with more accuracy the impact of heat strain on runners. The teamwork between NUS and Samsung will pave the way for...
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November 28, 2023
PEARL iZUMi and Nathan owner, United Sports Brands, acquired by Norwest Equity Partners
Norwest Equity Partners (NEP), a middle market investment platform founded in 1961, has acquired United Sports Brands (USB), which has a diverse portfolio of sporting goods and active lifestyle brands. The transaction closed on November 20, 2023, and financial terms were not disclosed. United Sports Brands’ (USB’s) six brands are: PEARL iZUMI,...
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November 28, 2023
Tonal Sues Smart Home Gym Rival Speediance
Tonal, the smart home gym company, has filed a lawsuit against competitor Speediance, alleging the rival brand infringes on its patents and is engaging in false and misleading advertising. The China-based Speediance is also alleged to tout itself as the “Tonal killer” and alter and/or delete reviews on its website...
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November 28, 2023
PEARL iZUMi and Nathan owner, United Sports Brands, acquired by Norwest Equity Partners
Norwest Equity Partners (NEP), a middle market investment platform founded in 1961, has acquired United Sports Brands (USB), which has a diverse portfolio of sporting goods and active lifestyle brands. The transaction closed on November 20, 2023, and financial terms were not disclosed. USB products are sold by leading retailers...
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November 28, 2023
The Rise of Female Leaders in Fitness & Wellness
During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to the top of their field, the circumstances that helped get them there and the...
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November 28, 2023
Nike and Alberto Salazar settle $20 million lawsuit with Mary Cain over alleged abuse
On Monday, Nike, disgraced coach Alberto Salazar and distance runner Mary Cain reached a settlement in the $20 million lawsuit filed by Cain, as reported by The Oregonian. The lawsuit accused Salazar of emotional and physical abuse towards Cain and highlighted Nike’s alleged failure to provide adequate oversight during her...
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November 27, 2023
Performance Footwear From Hoka and On Helped Drive Shoe Sales During Thanksgiving Week, According to New Data
The U.S. footwear market had its best week of the season the week of Thanksgiving, with dollar sales down just 1 percent versus last year. Footwear’s improved results over the holiday week were driven by performance shoes. More specifically, performance shoes saw dollar sales increased by 10 percent in the...
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November 27, 2023
Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024
Ahead of the ball dropping to usher in a new year, Yelp, a crowd-sourced business review platform, is revealing its predictions for the top wellness and lifestyle trends for 2024. Since millions of consumers use Yelp’s website and app to discover local businesses, the company has begun tracking search trends each...
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November 27, 2023
‘HEALING’ | Cork Ironman to ‘take hiatus’ in 2024 after two competitors die in race
Ironman triathlon events will not take place in Cork next year following the deaths of two participants died during the Youghal race back in August. In a statement on Tuesday, the US organisation announced that both the Ironman and Ironman 70.3 events “will take a hiatus” in 2024. This pause...
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November 27, 2023
Ally exceeds projected ad spend on women’s sports
Ally’s support for women’s sports has surpassed even its own expectations. Stephanie Marciano, head of sports and entertainment marketing for the financial firm, revealed that the company is now on track to spend 45% of its sports marketing budget this year on women’s sports. That exceeds the 40% that Ally had projected...
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November 27, 2023
Oscar Pistorius, Paralympian convicted of murder, to be released on parole
Oscar Pistorius, a South African Paralympian, is set to be released from jail on parole nearly 11 years after fatally shooting his girlfriend, Reeva Steenkamp. A parole board found Friday that Pistorius, 37, had completed the minimum detention requirement — half of his 13-year sentence — to make him parole-eligible...
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November 27, 2023
In 2022, USATF Posted A $6.7 Million Loss As CEO Max Siegel Raked in $1.3 Million
USATF, the governing body for track & field in the United States, posted its 2022 tax form last week — a requirement given the organization’s status as a 501(c)(3) nonprofit. And while the organization posted a record revenue of $37.94 million for the 2022 financial year, its expenses totaled $44.66 million,...
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November 27, 2023
Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024
Ahead of the ball dropping to usher in a new year, Yelp, a crowd-sourced business review platform, is revealing its predictions for the top wellness and lifestyle trends for 2024. Since millions of consumers use Yelp’s website and app to discover local businesses, the company has begun tracking search trends...
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November 26, 2023
What happened to all the cycling NFTs?
It’s May 2021 and Colnago has just sold a video of a bike for more than US$8,500. Not an actual bike, a video of a vibrantly coloured C64 that just spins around. Anyone can download the video themselves, but one person has just paid a lot of money for documented...
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November 23, 2023
‘Yes, I doped’ – Jan Ullrich makes full doping confession
Jan Ullrich has finally fully confessed to doping, including before he won the 1997 Tour de France, revealing how he opted for the lowest risk when choosing a blood doping programme with the infamous Dr. Eufemiano Fuentes. Ullrich's victory in the 1997 Tour de France made him the poster boy...
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November 21, 2023
New research shows extreme exercise could weaken your defenses
Recent studies suggest intense physical activity may compromise your immune system. The study emphasizes that while moderate exercise is generally associated with immune system benefits, pushing the body to extremes may have the opposite effect. The research explores how prolonged physical activity can lead to immunosuppression, making individuals more susceptible to...
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November 21, 2023
DATEV Challenge Roth media reach doubles to 324 million people
Having previously reported 300,000 spectators in Roth, southern Germany, TEAMCHALLENGE noted that the appeal of ‘the world’s largest long-distance triathlon’ remains strong and reached a new peak in 2023. The popularity of Challenge Roth was underlined by the fact that entries for the 2024 event, set for July 7, 2024, were reportedly...
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November 21, 2023
Americans Are Spending More on Supplements, Especially Performance & Recovery
Health and wellness are a significant priority for Americans, and consumers are seeking an expanding number of vitamin and supplement options that range from prevention to recovery. According to NIQ, a data intelligence service provider, vitamins and supplements is a growing “super category” in terms of revenue, with sales of $13.5...
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November 21, 2023
Dick’s Sporting Goods reports record Q3 net sales of $3.04 billion
Dick's Sporting Goods' third-quarter net sales increased 2.8% year-over-year to a record $3.04 billion. Net income for the quarter was $201 million, down 11.8% from $228 million year-over-year. Earnings per share decreased 16.3%, from $2.94 to $2.46. BRAIN
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November 21, 2023
Strava Data Confirms Women Are Smarter Racers
After years of stagnation post-pandemic, more women are racing marathons in 2023, with an 18 percent increase from 2022. Not only are more women racing, but they are making incredible strides. Strava said women were more likely to hit their goal in all pace groups. For runners targeting a finish...
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November 18, 2023
Athletes file class action suit against shipper that is holding their bikes after TriBike Transport fails to make payment
After failing to get payment from TriBike Transport (TBT), New Jersey-based shipping company Horizon Entertainment Cargo was holding 180 bikes that belonged to athletes who had represented USA Triathlon at the world championship in Pontevedra, Spain. In a lawsuit filed in California, Intelligent SCM, LLC says it is owed US$319,731.27 and...
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November 17, 2023
How Long Do Super Shoes Last? Here’s What the Latest Data Says.
The eternal question of how long your running shoes should last became suddenly topical a few months ago, when Tigst Assefa set a world marathon record in what Adidas billed as essentially a single-use marathon shoe. This development sparked some important discussions about sustainability, accessibility, and fairness. But it also...
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November 16, 2023
Athleta’s Q3 Sales Tumble 18 Percent
Gap, Inc. reported sales at its Athleta banner were down 18 percent in the third quarter to $279 million with same-store sales sliding 19 percent. Gap said in a press release, “Sales in the quarter continued to be challenged as the brand laps last year’s elevated discount levels and the...