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July 17, 2025
It’s the Tour de France’s Biggest Secret—and There’s an Army of Nerds Trying to Uncover It
For more than 110 editions, the route of the Tour de France has changed every year. And for the race’s organizers, the Amaury Sport Organisation, the details of this 21-stage summer extravaganza are planned in the shadows. They only reveal the broad strokes of it during a lavish ceremony in...
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July 17, 2025
MIPS sales growth slows in second quarter as helmet industry reacts to tariffs
Helmet technology brand MIPS reported that sales were up 16% for the first half of the year, with helmet manufacturers initially stalling orders until they got more clarity on tariffs. Bicycle Retailer
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July 17, 2025
Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026
Liquid Death’s beverage platform is expanding to energy drinks with its first new RTD launch in over three years, as the company shared a first look at its new Sparkling Energy line in 12 oz. cans that are set to launch at retail in January 2026. BEVNET
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July 17, 2025
More bikes stolen from French team Cofidis after Tour de France theft
Less than two weeks after their bikes were stolen at the Tour de France, Cofidis have fallen victim to another theft, this time at the Baloise Ladies Tour. Cycling WEEKLY
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July 15, 2025
New Lazarus Lake book goes deep on the Barkley Marathons and Big’s Backyard Ultra
In the early 2000s, when writer Jared Beasley of New York City discovered his neighbour in apartment 244B was a grizzled veteran ultrarunner with a mysterious past, he had no idea it would change his life. The Pirate (as he refers to him, since he wouldn’t divulge his full name) didn’t just...
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July 15, 2025
An 80-year-old man ran a 135-mile ultramarathon through Death Valley. Here’s what it took.
When 80-year-old Bob Becker crossed the finish line 135 miles from his starting point in the scorching Death Valley, he made history as the oldest runner to complete the Badwater 135. The ultramarathon, nicknamed the "world's toughest race," takes runners through a desert in southwestern California in the middle of...
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July 15, 2025
The 2028 Olympics road race is likely to clash with the Tour de France, and that could mean a headache for the entire cycling season
Organisers of the Los Angeles Olympics have unveiled the full schedule for all events at the 2028 Games, and the calendar throws up a major clash with the usual dates of the Tour de France. The 2028 Olympics run from July 12 to July 30, with the men's and women's road racing events falling right...
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July 15, 2025
Generative AI’s ‘Move 37’ Moment for Run Specialty Retailers
A “Move 37 moment” refers to when we realize that AI has matched or exceeded our own capabilities in a domain where we are knowledgeable or even experts. In the midst of this ever-more complex retail environment, we find ourselves at an inflection point — the “Move 37” moment for...
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July 15, 2025
Tour de France threatens Pro Cycling Stats with legal action: “We’re getting too popular”
If you’ve watched professional cycling for long enough, there’s a high chance you’ve spotted the Pro Cycling Stats (PCS) campervan on television. The team behind the online cycling results database follow races around Europe in their campervan with ‘PCS’ branding to connect with cycling teams and the general public. But...
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July 15, 2025
Whoop says FDA is ‘overstepping its authority’ with warning about blood pressure feature
The U.S. Food and Drug Administration on Tuesday published a warning letter addressed to the wrist wearable company Whoop, alleging it is marketing a new blood pressure feature without proper approvals. Whoop
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