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January 6, 2026
Under Armour Launches Fitness Cruise Amid High Demand for Wellness Travel
The activewear giant is partnering with StarCruises to launch a workout-driven cruise experience, following in the footsteps of Hyrox With not even a week into 2026, wellness tourism is already expanding beyond yoga retreats and luxury resorts, with Under Armour the latest brand to take fitness and recovery offshore. The activewear...
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January 6, 2026
The Richest Pro Triathletes of 2025
Prize money remains a key component of how athletes earn a living from the sport, though additional revenue streams, such as sponsorships, appearance fees, and federation stipends, are difficult to quantify. However, athletes with the best race results are typically best positioned to secure further commercial opportunities. The figures presented...
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January 6, 2026
MyWhoosh is offering real Bitcoin prizes to riders in it’s latest virtual challenge
MyWhoosh, the free-to-use virtual cycling app based out of the UAE, has launched a new monthly challenge today named the MyWhoosh Treasure Hunt. This is a virtual cycling event that's a little bit different, as it seems the brand is offering actual Cryptocurrency as a prize for winning riders. The...
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January 6, 2026
Why Some People Put on More Muscle Than Others
I have a runner friend who claims he has to avoid doing too many push-ups, otherwise he starts to bulk up so much that it interferes with his running. It’s hard to understate how annoying I find this. I also have trouble believing it, to be honest, as someone who...
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January 6, 2026
ASSOS named official technical apparel partner of EF Pro Cycling
EF Pro Cycling has entered a new era by announcing ASSOS of Switzerland as its official technical apparel partner, effective from 1 January 2026. The multi–year agreement covers the men’s (EF Education–EasyPost), women’s (EF Education–Oatly), and development (EF Education–Aevolo) squads. The partnership marks a strategic shift for the American team as they...
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January 6, 2026
Velo-ce acquires titanium bike brand Van Nicholas from Accell
Velo-ce has acquired titanium bike brand Van Nicholas from Accell. The acquisition forms part of Velo-ce’s strategy to expand into the premium adventure and travel bicycle segment. Integration efforts will focus on strengthening Van Nicholas’s presence in adventure cycling, long-distance touring and travel. Anton Nijhuis, Business Developer at Velo-ce, said:...
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January 5, 2026
Fleet Feet’s CEO Sounds Off on Nike and On, Opening New Doors and How Specialty Run Can Grow
Chief executive officer Joey Pointer looks back on 2025 and lays out some of the company's plans for 2026, including Fleet Feet's 50th anniversary. Heading into its 50th anniversary, Fleet Feet has more to celebrate than its longevity. The number of locations for its namesake running stores and Marathon Sports, which it acquired in 2022,...
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January 5, 2026
Skyrocketing budgets: The financial divide in pro cycling
Money talks–especially in sports. As budgets and star salaries in the pro peloton continue to rise, critics say that makes competition less equal and the sport harder to access for smaller teams. Recently, there have been some interesting reports on the financial state of affairs in cycling, which point to...
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January 2, 2026
Apple Tackles Decision Fatigue With New Year’s Fitness Rollout
With new multiweek training programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week After spending 2025 widening its reach and tightening the link between Fitness+ and its hardware ecosystem, Apple is kicking off 2026 with a more prescriptive content strategy: structured, multiweek...
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January 2, 2026
Birkenstock, Hoka, Salomon and More Footwear Companies Opening New Stores in 2026
As 2026 kicks off, there are no shortage of footwear retailers and brands that are heading into the new year with ambitious store expansion plans. From monobranded locations to sporting goods retailers, here are some of the store openings slated for 2026. WOMEN'S WEAR DAILY
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