Showcased News

January 30, 2023

Polar Starts to License Their Sports & Fitness Algorithms

Polar has launched a website aimed at selling their sports/fitness/physiological algorithms to other companies. With this new venture, they aim to make it possible for other sport/fitness/etc. companies to leverage Polar’s algorithms. This could be used in areas such as sleep, activity tracking, training load, recovery, and more. In other words,...

January 27, 2023

Most Americans aren’t getting enough exercise, study finds

Less than a third of U.S. adults meet suggested benchmarks for aerobic and muscle-building activities set out by health officials, according to a new study released Thursday. The U.S. Department of Health and Human Services recommends healthy adults spend at least 150 minutes per week — roughly 20 minutes a...

January 26, 2023

Running Specialty Sees Solid Gains In 2022

In a letter to the running specialty industry in its recent newsletter to members, Running Industry Association (RIA) Executive Directory Terry Schalow shed light on trends in the channel and prospects for 2023. The message included data from UQ, the association’s data partner, which analyzes weekly data from reporting retailers....

January 26, 2023

Giant reportedly looking at US$20 million investment in Stages Cycling

According to media reports in Taiwan, leading global bike manufacturer Giant Group is looking to invest US$20 million in the power meter and indoor cycling brand Stages Cycling. Giant reportedly held an interim board meeting last week – with a strategic investment in Stages expected to be made via Giant’s...

January 25, 2023

Adidas, MSG Sports Among Backers of Sapphire Sport’s Venture Fund

Some of the largest companies in sports have invested in a new venture capital fund. Sapphire Sport has raised $181 million from a group of investors that include Sinclair Broadcast Group, Adidas, Madison Square Garden Sports, Arctos Sports Partners, City Football Group, and AEG Worldwide. The fund will focus on investments in sports, media,...

January 25, 2023

Amsterdam’s Underwater Bike Garage Is Next-Level Cycling Infrastructure

Capable of holding up to 7,000 bikes and built at a cost of €60 million ($65.3 million USD), the facility at Amsterdam’s central station isn’t the largest bike garage in the country. It does, however, have a very unique feature: It is located entirely underwater. Bloomberg

January 24, 2023

After Runners Apply Pressure, Boston Marathon Announces Pregnancy Deferral Policy

After a runner’s Instagram post about the Boston Marathon’s lack of a clear policy around pregnancy deferrals, the Boston Athletics Association is finally taking action. Women's Running  

January 24, 2023

Strava apologizes after price hike backlash: ‘We just moved too fast’

The activity-tracking behemoth responded to a blaze of criticism and canceled subscriptions with an official statement that sought to douse the flames caused by recent confusing price hikes. The past month saw social media simmering with bad vibes when the popular platform increased prices for its premium subscription. VeloNews

January 24, 2023

Strava will add high-res 3D maps for outdoor activities

Strava routes are about to get three-dimensional. The popular fitness social network announced today that it’s acquired Fatmap, a mobile app known for its 3D maps for outdoor sports like hiking, trail running, skiing, and mountain biking. The Verge

January 24, 2023

Fitness Chains Dominate Entrepreneur’s Franchise 500 Ranking

Entrepreneur’s 44-year-old ranking formula gives each franchise a cumulative score based on its analysis of more than 150 data points. The 500 franchises with the highest cumulative score are ranked from 1 to 500. The ranking accounts for costs and fees, size and growth, support, brand strength, financial strength, and...

January 24, 2023

The triathlon world champ making Oscars headlines in Hollywood

Triathlon is a sport that requires top-level performance across three difference disciplines to achieve success at the highest level and with five World Championship titles, there’s no doubt Scotland’s Lesley Paterson has done just that. Alongside her writing partner, Ian Stokell, they wrote the screenplay for a new adaptation of All Quiet on...

January 23, 2023

Lululemon And Garmin Land On Glassdoor’s Best Places To Work List

Lululemon And Garmin were the only two companies in the activewear space to make it on Glassdoor’s 2023 Best Places to Work list. Lululemon was ranked 23, down from 9 in 2022, and Garmin ranked 55 after not making the list in 2022. Last year, Vans ranked at 84; Scheels,...

January 23, 2023

Pregnant Runner Calls Out Boston Marathon’s Lack Of Maternity Policy

Elite runners are joining the calls for better maternity policies in sport, adding their voices to those in the WNBA and in soccer. WNBA All-Star forward Dearica Hamby called out the Las Vegas Aces this weekend for their “unethical” treatment of her in the wake of her pregnancy announcement. U.S....

January 23, 2023

Mountain Spine Race runners rescued from Auchope Refuge Hut

The 268-mile Spine Race, widely regarded as one of the world’s toughest endurance races, takes place across the Pennine Way, finishing in Kirk Yetholm. Rescue teams from either side of the Scotland-England border were called out shortly after 6am on Sunday to evacuate two hypothermic runners. Border Telegraph

January 23, 2023

Here’s Why It Feels Like Every Elite Runner Is Changing Sponsors Right Now

After six years with Hoka, Tollefson, 37, the well-known elite American ultrarunner from Mammoth Lakes, California, signed a new multi-year sponsorship deal with Craft. It might seem like a curious move this time of the year, but, in reality, most athlete sponsorship contracts in running are one-year partnerships that end...

January 20, 2023

Memo to Runners: Your Race Wants You Back in 2023!

In 2022, races were open for business as usual—but runners didn’t flock back. Participation was down about 16 percent from pre-pandemic levels, Road Runners Club of America told Runner’s World last September—and many events saw numbers decline much more. Runners World

January 20, 2023

The Fallout from the Pandemic Bike Boom

A month after lockdowns had them wondering about their future in the spring of 2020, they suddenly couldn’t keep up with demand. For a year and a half, staff worked overtime as Americans rolled out their dusty steads or bought new ones. A 50 percent increase in riding, plus supply...

January 20, 2023

ASICS Study Shows Exercise Has the Power to Sharpen Even the Brightest Minds and Improve Mental Performance

ASICS reveals exercise can significantly improve cognitive function and advance mental performance.​ From boosting short-term memory to increasing concentration levels, exercise enhances brain power and could be the solution to helping us pass exams or excel at work. Yahoo

January 20, 2023

The Pro’s Closet has another round of layoffs

The company that began in 2002 as an eBay store for pre-owned bikes and quickly expanded in size and workforce did not say how many employees were affected. In October, The Pro's Closet reduced its workforce by 15%. Bicycle Retailer

January 19, 2023

The Pro Trail Runners Association: Trail Running’s First Union

As the sport grows, professional athletes are banding together to create a group that can lead the way on issues like doping, contract clarity, and race schedules. Here’s what it means for the future of the sport. Trailrunner

January 19, 2023

Chinese TikToker earns millions running in high heels

A 41-year-old TikToker and salesman from Sichuan, China, Wu Nan, has found a niche way to sell women’s high heels. The man’s marketing strategy involves sprinting in stilettos–and he has reportedly generated a staggering six million yuan (CAD $1,100,000) in monthly sales. Canadian Running

January 18, 2023

OnlyFans signs its first pro mountain biker

Lewis Buchanan, Norco enduro racer and YouTube athlete, is the first mountain biker to sign with OnlyFans. Buchanan announced the new partnership on Instagram, adding that he would use the new platform to share tips (but just tips) on bike setup and insider action at mountain bike events he attends...

January 18, 2023

Wahoo Fitness’ Debt Ratings Lowered On Potential Default

S&P Global Ratings lowered its debt ratings on Wahoo Fitness Acquisition, LLC on its expectation that the U.S.-based fitness technology company would pursue a debt restructuring or distressed exchange over the next six months due to a liquidity shortfall. S&P lowered its issuer credit rating on the company to ‘CCC-‘...

January 18, 2023

SRAM v Princeton ‘humpback whale wheel’ lawsuit goes to jury trial

Two years after SRAM accused US wheel brand Princeton CarbonWorks of infringement on two of its patents relating to the wavy rim design of the Zipp 454 NSW, the case is heading to court. In advance of a two-week jury trial beginning on February 13, the judge has granted each...

January 18, 2023

Salomon and Hoka Were the Fastest Growing Sneaker Brands on StockX in 2022

In its latest “Big Facts” report, StockX confirmed that the fastest-growing sneaker brand on the marketplace was Salomon. StockX revealed in the report that Salomon experienced 2,277% trade growth in 2022 over 2021. Following Salomon was Hoka, which experienced 713% trade growth. FN