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March 4, 2021
All eyes on Duluth as Grandma’s Marathon becomes one of first big races in COVID era
Grandma's Marathon, which is poised to be one of the largest in-person races held since the COVID-19 outbreak is scheduled for June 17-19. Organizers have teamed up with world experts on crowd control to devise a plan to safely host 9,500 runners. StarTribune
March 4, 2021
Most customers will abandon a brand after three – or fewer – negative experiences, finds study
Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands to keep up the quality of their brand interactions. Footwear News
March 4, 2021
Reebok Appoints VP Of Apparel
Reebok announced the appointment of Portia Blunt to vice president, apparel. Blunt most recently served as director of apparel operations at New Balance. SGB Media
March 3, 2021
Canyon issues stop ride notice to current Aeroad CFR and CF SLX riders after Mathieu van der Poel’s handlebar snaps
Canyon's sponsored pro teams will switch bikes following the incident. bikeradar
March 3, 2021
Crowdfunding campaign started to match men’s prize money for women’s Strade Bianche
Could the men and women be awarded the same amount of prize money? €5,000 has already been raised to distribute to the top five finishers at the women's Strade Bianche. VeloNews
March 3, 2021
Obstacle Course Racing’s Greatest Challenge: Reemerging for Battle in 2021
Obstacle course racing was the endurance-sports juggernaut of last decade. That came to a bruising halt with COVID-19. After a lost year, obstacle course racing is picking itself back up. Men’s Journal
March 3, 2021
How Exercise Enhances Aging Brains
Sedentary, older adults who took aerobic dance classes twice a week showed improvements in brain areas critical for memory and thinking. The New York Times
March 3, 2021
Could Nike and Former Top Exec Face Legal Action Over Resale Saga?
The multi-layered story has exposed the many challenges and opportunities defining the lucrative and, at times, shady world of sneaker resale. It’s brought to light major issues and questions surrounding corporate governance, greed, and power, calling attention to the topic of white privilege. Footwear News
March 2, 2021
Boston Marathon announces virtual race, expects smaller field for in-person event amid coronavirus pandemic
The Boston Athletic Association has announced that it will offer a virtual Boston Marathon for up to 70,000 people on Oct. 11 as it anticipates the in-person race this fall will have a smaller field amid the coronavirus pandemic. Boston Herald
March 2, 2021
Could You Do the ‘Strongman Marathon’? 26.2 Miles of Tire Flips, Burpees, Handstands, and More
The endurance event is made up of 26 movements, each performed for a mile. So that’s a mile of burpees, a mile of tire flips, a mile of sled pulls, and more total insanity. GearJunkie
March 2, 2021
When do you expect to deliver your next live event?
Mass Participation World recently polled race organizers on their expectations of when they would return to live events. Click to see a summary of the responses by continent. Facebook
March 1, 2021
Nike’s North American Head Resigns After Sneaker Resale Story Spotlights Her Son’s Business
Nike VP and GM Ann Hebert made the decision to resign a few days after Bloomberg Businessweek released a story featuring Hebert’s 19-year-old son, Joe, who runs a sneaker resale business called West Coast Streetwear, allegedly capitalizing on the resale boom. Footwear News
March 1, 2021
Gatorade made a smart patch that measures your sweat and hydration
Sports drink maker Gatorade is launching its first ever wearable device, the Gx Sweat Patch. The patch is a one-time-use wearable that analyzes sweat to provide athletes with insights about their athletic performance and hydration levels. CNBC
March 1, 2021
Lance Armstrong could have won without the drugs, says Phil Liggett
According to the legendary cycling commentator, dubbed the ‘voice of cycling’ after decades of Tour de France TV commentary, he admired the Texan for his achievements off the bike but that he “can’t condone drug cheats.” Cycling Weekly
March 1, 2021
Adidas launches clip-in version of Samba street shoe
The Velosamba is a two-bolt SPD-compatible urban cycling shoe based on the brand's classic Samba street shoe. Bike Radar
March 1, 2021
Unique race venues in running history
Races don't have to stick to the track, trails or road – a paring garage, a mall, or even a helipad will do. Canadian Running
March 1, 2021
Fox wins critical round in long-running patent fight with SRAM
In 2015, SRAM sued RaceFace (which Fox had acquired in 2014) for infringing on two of its chainring patents. Several other brands offering similar chainrings had agreed to license the X-Sync technology from SRAM, but RaceFace took it to court. Bicycle Retailer
March 1, 2021
NOBULL, CrossFit Ink Three-Year Games Title Sponsor, Apparel, Footwear Deal
After months-long speculation as to who would be the new title sponsor of the CrossFit Games, CrossFit announced a three-year minimum deal with NOBULL to be not only title sponsor of the Games but Official Footwear and Apparel Sponsor of CrossFit. Morning Chalk Up
February 26, 2021
Singapore Marathon no longer in the running for Abbott World Marathon Majors
The IRONMAN Group’s independence from Wanda Sports, following its sale, means that IRONMAN’s Singapore Marathon is no longer on the table to be a Abbott World Marathon Majors event. Endurance Biz
February 26, 2021
The Case for Running ‘Naked’: Ditch the Electronics for a Happier, Healthier Run
Most runners make their strides weighed down by watches, cellphones, iPods, and a whole assemblage of other smart wearables. But sometimes it’s better to hit the trail “naked” - without the distraction of gadgets. GearJunkie
February 26, 2021
Fox Factory Sees Q4 Sales Climb 41 Percent
Reported were a 44.6% increase in Specialty Sports Group sales and a 38.7% increase in Powered Vehicles Group sales. Sales increased 41.2% to $262.4 million, compared to $185.9 million in the same period last fiscal year. SGB Media
February 25, 2021
A Chicago gym saw dozens of COVID-19 cases after infected people attended HIIT classes without masks
In one week in August, 55 who attended exercise classes at a Chicago gym contracted COVID-19 after only less than a quarter of gym-goers wore masks during their workouts, and almost none socially distanced. Business Insider
February 25, 2021
The dos and don’ts of Strava
If you’re new to Strava, there are a few dos and don’ts you should know about. In fact, even if you’ve used Strava for years, it’s worth reviewing these dos and don’ts (specifically the don’ts, just to make sure you’re not doing anything that might annoy your followers). Canadian Running Magazine
February 25, 2021
Wolverine World Wide Predicts Robust Return To Double-Digit Growth In 2021
In the fourth quarter ended January 2, sales reached $509.6 million, down 16.1 percent year-over-year. Wolverine said sales were significantly better than the company expected. Wall Street’s consensus estimate had been $479 million. SGB Media
February 25, 2021
Fabletics launches at-home fitness app
Fabletics, which was co-founded by actress Kate Hudson as an e-commerce site in 2013 and now operates 50 stores nationwide, is offering a new fitness app called Fabletics FIT. The app provides access to hundreds of digital experiences, including on-demand workouts and meditations. Chain Store Age
