August 14, 2024

Are Athletes Born or Made? A New Study Reveals Which Fitness Traits Are Primarily Genetic

Iran elementary school cross country for the first time when I was in third grade. The main thing I remember about our practices was that we spent a lot of time trying to touch our toes, and I was terrible at it. Years later, that would become a reassuring memory,...

August 13, 2024

Paris Olympics Average 30.7M Viewers on NBCU, Biggest Since 1994

According to the final ratings tally for the 2024 Summer Olympics, the NBCU platforms averaged 30.7 million viewers per day, a composite figure that includes the live coverage in the afternoons (2-5 p.m. ET) and the traditional primetime windows. That combined delivery marked an 82% improvement compared to the long-delayed Tokyo...

August 13, 2024

Infographic – Tour de France Femmes avec Zwift 2024

Now underway, the third edition of the Tour de France Femmes avec Zwift runs from August 12-18, 2024, and event organiser A.S.O., has released an infographic showcasing the elite women’s race. This year’s Tour de France Femmes avec Zwift will be more accessible, with enhanced TV coverage and more than 22 hours...

August 13, 2024

Google Fitbit, Peloton announce fitness content partnership

Google's (GOOGL.O), opens new tab Fitbit has partnered with Peloton Interactive (PTON.O), opens new tab to give its premium users access to the exercise equipment maker's fitness content, starting early September, the companies said on Tuesday. As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would...

August 13, 2024

Federer’s On Brand Continues Surge, Challenging Sportswear Giants

On, the upstart sportswear company backed by Roger Federer, posted another strong quarter of sales, further solidifying its place as a threat to legacy brands. The Swiss brand founded in 2010 announced Q2 sales of $657 million on Tuesday, a 27.8% increase over last year, and saw a slight gross profit margin uptick to...

August 12, 2024

Hapana Raises $17 Million to Fuel Growth Across Fitness Markets

Hapana, a software-as-a-service (SaaS) platform used by fitness brands worldwide, has raised $17 million in a funding round led by Australian venture capital firms OIF Ventures and Bailador. The funding will support Hapana’s plans to expand its presence in the Asia-Pacific (APAC) region and the United States, as well as...

August 12, 2024

Giant Group revenue down 13% in half

Giant Group announced that its first-half revenues were NT$37.23 billion ($1.147 billion), a 12.6% decline from the same period last year. The company said that due to profit growth in China, its gross margin rate fore the period was 21.3% and net profit after tax was NT$1.67 billion, a decrease...

August 10, 2024

First Look: Action Bronson and New Balance Are Making Performance Running Sneakers Together

Action Bronson and New Balance have already had a big year together; the duo have released three different collaborative styles of the 1906R sneaker, and the rapper in June began teasing another upcoming drop. Now, we’re getting another look at the soon-to-be-released Action Bronson x New Balance Minimus Trail collab along with a first look at a performance running sneaker. Previewed Friday...

August 9, 2024

Questions Swirl After Athlete Drowns During CrossFit Games in Texas

Tragedy struck the CrossFit Games at Marine Creek Lake in Fort Worth on Thursday morning when 28-year-old Serbian athlete Lazar Đukić drowned during a competition. Dukic was participating in a run-swim event that included a 3.5-mile run followed by an 800m swim. But he went missing near the finish line around...

August 8, 2024

U.S. Track and Field Stars Reap Rewards (and Cash) in Paris

Team USA has been cashing in at the first Olympics with a new financial incentive for track and field athletes—and they may not be done yet. In Paris, governing body World Athletics is handing out a total of $2.4 million to winners of the 48 track and field events. That’s $50,000 per...