News Topics
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June 5, 2024
Study Finds Potential Downside to Vigorous Exercise We Didn’t Know About
While there is strong evidence to suggest that moderate physical activity among healthy individuals can favor the immune system in the long run, what happens to the immune system directly following vigorous exercise is controversial. There is little reliable evidence that supports the claim that intense exercise heightens the risk of opportunistic infections, although a...
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June 5, 2024
HOKA is Reimagining the NIL Relationship for Some of America’s Best Amateur Athletes
HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality for NIL that goes beyond one-and-done deals. Instead, it opens doors for future opportunities and maintains relationships with athletes for years to ensure their success. In December 2023, the company took a major step toward fulfilling...
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June 5, 2024
Echelon Fitness Acquires Advanced Recovery Company ThriveX
Echelon, the maker of at-home exercise equipment for the global fitness, wellness and sports market, acquired ThriveX, the manufacturer of recovery products, including cold immersion systems, smart hybrid saunas and compression boots. “In 2017, Echelon Fitness was founded to address an unmet, rising market need—smart fitness, available across all price points, to consumers...
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June 5, 2024
Two Three Bird acquires Project 529
Two Three Bird operates several insurance brands operating globally, including Sundays Insurance, Velosure, Direct Line Cycling Insurance, Wiggle Cycle Insurance, and Bicycle Network Insurance. It plans to bundle Project 529 with Sundays Bicycle Insurance and its Hubtiger workshop and bike rental management software. "Project 529 has become a powerful ally for cyclists,...
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June 4, 2024
Investigation: Lab Tests Confirm Spring Energy Misrepresents Carbs and Calories, 7 Other Brands Have Accurate Labels
Spring Energy’s Awesome Sauce gel was a product that seemed too good to be true. A staple in many ultrarunners’ nutrition plans, it promised to deliver high carbohydrates and calories in a small package of easy-to-digest applesauce-like gel. The 180-calorie gel offered nearly double that of its competition with 45 grams...
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June 4, 2024
Boston Marathon qualifying standards to remain the same for 2025 and 2026
The Boston Athletic Association (B.A.A.) announced that they will not raise the entry standards for the 2025 and 2026 Boston Marathons. According to the B.A.A., the qualifying standards across all age brackets will remain the same as they were for the 2024 Boston Marathon. However, achieving a qualifying standard does not...
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June 4, 2024
Netflix ‘Tour de France: Unchained’ season 2 review: A certified step up
After a successful pilot season, Netflix’s docuseries ‘Tour de France: Unchained’ has returned for a second season. The sophomore season will be released internationally on Tuesday 11th June at 8am BST and will feature eight episodes of around 45 minutes in length. As before, the series touches on an array...
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June 3, 2024
Seine Still Fails Water Quality Tests Two Months Out From Olympic Games
With barely 50 days until the start of the Paris Olympics, questions persist about the viability of using the Seine for the open water and triathlon events. The latest water quality tests done by Surfrider Foundation Europe show levels of E. Coli and enterococci bacteria “higher than authorized levels set...
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June 3, 2024
Strike That, Reverse It — Malibu Re-Opening Race RFP
In January of this year, the Council awarded the sole triathlon permit available in the city to the Zuma Foundation, headed by former race director Michael Epstein. This was over the objections of Malibu Triathlon IP holders supertri, who had acquired the event from Motiv Sports (who had bought it from Epstein) and...
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May 31, 2024
FitBit Launches Gamified Fitness Watch for Kids
Fitbit, a wearable tech company that burst onto the scene in 2009 with a clip-on accelerometer gadget to track movement and calories, has now presented the ultimate solution for parents and caregivers: a connected smartwatch for kids ages 7-plus that promotes physical activity while keeping them connected to their families....
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