News Topics
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June 22, 2023
Under Armour Confirms Corporate Layoffs in Cost-Control Efforts
Under Armour Inc. has confirmed reports that the company has laid off 50 corporate positions as part of cost-control efforts. Under Armour said in a media statement, “Under Armour made the difficult decision to eliminate approximately 50 corporate roles across several functions in the business. We made this decision to...
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June 22, 2023
Lululemon fails to find buyer for failing Mirror fitness gadget
Popular athletic apparel company Lululemon can’t find a buyer for fitness product Mirror — despite slashing the value it paid for the device by nearly 90%, insiders told On The Money. Lululemon paid $500 million for the low-tech gadget during the height of the pandemic-induced exercise craze in 2020. However,...
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June 21, 2023
What you should know about muscle memory to help you stay fit
Understanding how both kinds of muscle memory work can help you get off to a strong start if you’re establishing a new fitness routine or rebooting one after a break. cnn Health
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June 21, 2023
Train Fitness Closes $2.5 Million USD To Expand Automatic Workout-Tracking App For Strength Training
Train Fitness has secured $2.5 million USD in seed funding led by Relay Ventures to make recording your workouts at the gym less of an exercise in data entry using artificial intelligence (AI) and smartwatches. The Toronto fitness-tech startup claims its app can help users log strength-training workouts automatically by...
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June 21, 2023
Under Armour Begins Corporate Layoffs
The Baltimore, Md.-based company confirmed to Footwear News that it has cut roles across its corporate workforce. Under Armour did not confirm the number of impacted employees or the reason for the cuts. The news comes as Under Armour, helmed by a new CEO, rolls out a plan to revamp...
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June 20, 2023
Reebok Enters Into Smart Eyewear Licencing Agreement
Innovative Eyewear, Inc. announced that through an agreement with Authentic Brands Group, it had licensed the Reebok brand for smart eyewear. Innovative Eyewear is a manufacturer and retailer of smart eyewear under the Lucyd, Nautica and Eddie Bauer brands. Authentic also owns Nautica and Eddie Bauer. SGB Media
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June 20, 2023
Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test
Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends and Hoka’s must-have status among the Hollywood set, society has yet to reach the point...
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June 20, 2023
4 dead after New York e-bike shop catches fire
Four more lives were lost to lithium-ion battery explosions in New York City today. AP News and the New York City Fire Department (FDNY) report that in the early hours of June 20, a fire broke out inside a Manhattan e-bike shop and quickly spread to apartments above it. Investigators...
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June 20, 2023
What Do Professional Trail And Ultrarunners Earn?
We recently conducted a survey aimed to collect data from numerous professional runners from around the globe. This anonymous survey was filled out by nearly 200 athletes and was designed to gain insight into some key issues regarding professional athletic careers and elite competition as the sport of trail and...
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June 20, 2023
History as 300-km race in France no one had finished gets first winner
One of the world’s most gruelling ultra distance races finally has a winner, after a French sports teacher crossed the finish line after almost three days of running. The Chartreuse Terminorum, which sees runners complete five loops of a 60km mountainous track in Isère, has been held five times, yet...
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June 16, 2023
Asics Invests In Virtual Reality Exercise
Asics Corp. announced that its investment subsidiary, Asics Ventures Corp., had invested in Valkyrie Industries, Ltd., a London-based startup that combines virtual reality with electrical muscle stimulation. The funding will accelerate the product development of EIR Armbands, Valkyrie’s wearable muscle-based haptics that uses electronic pulses to simulate weight and tension in...
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June 16, 2023
Cyclist Gino Mäder, 26, dies after a high-speed crash in the Swiss Alps
Swiss cyclist Gino Mäder died Friday, one day after suffering a terrible crash during a mountain descent in stage 5 of the Tour de Suisse. Both Mäder and another racer, Magnus Sheffield of the U.S., were taken to the hospital after they were hurled into a ravine in the Swiss...
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June 16, 2023
Porsche eBikes Go Higher End with Builds Topping $15k
After already releasing two eBikes, Porche announced two new models at a price point only Porsche owners could likely afford. The eBike Cross Performance and eBike Cross Performance EXC were developed in a collaboration with e-bike specialist Rotwild. Bike rumor
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June 15, 2023
24 riders kicked out of U23 Giro d’Italia for holding onto cars and motorbikes on Stelvio
Twenty-four riders have been kicked out of the Giro Next Gen — also known as the Baby or U23 Giro — after they were caught holding onto team vehicles. Video footage of the incident was published by Italian website Tuttobiciweb on Wednesday evening, showing riders using cars and race motorbikes to...
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June 15, 2023
Google introduces generative AI virtual try-on tool
In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...
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June 14, 2023
Will Your Next Running Coach be Artificial Intelligence?
Look across the internet and you'll find many different options for trail and ultrarunning coaches. In a May 2022 survey fielded by the American Trail Running Association, 14 percent of trail runners had coaches, and 4 percent were considering getting a coach. With new Artificial Intelligence (AI) innovations, like OpenAI's...
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June 13, 2023
Specialized Drops $3,800 Turbo Levo SL 24″ Kid’s E-Bike
The new Specialized Turbo Levo SL Kids gives a whole new avenue for fun on the trails (or the ability to keep up with adults). It’s 36.6 lbs of a legit e-bike equipped with the same internals as the adult Levo SL. Bike Rumor
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June 13, 2023
Nike’s New Well Collective to Shift Focus From Sports to Holistic Health
In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...
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June 13, 2023
Olympic Esports Series 2023: riders and virtual cycling race formats confirmed for June finals
Virtual cycling is one of nine esports to be showcased at the Olympic Esports Week and the live finals in Singapore this June. Organized by the International Olympic Committee (IOC), the Olympic Esports Series 2023 is meant to showcase the best of virtual sports, both the athleticism and the technologies...
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June 13, 2023
Specialized Drops $3,800 Turbo Levo SL 24″ Kid’s E-Bike
An e-bike built specifically for kids — with the power of adult models. The new Specialized Turbo Levo SL Kids gives a whole new avenue for fun on the trails (or the ability to keep up with adults). It’s 36.6 lbs of a legit e-bike equipped with the same internals...
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June 12, 2023
‘Demands that don’t match their level’ – Tour des Pyrénées director blames riders over cancellation
The director of the CIC-Tour Feminin International des Pyrénées has criticised the participating riders after the event was cancelled by the UCI ahead of Sunday’s final stage due to safety concerns. After Friday’s opening stage was blighted by a series of dangerous incidents, including oncoming traffic on the race route...
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June 11, 2023
The 16 Best Running Books to Inspire and Motivate You
Running books are looking different these days. In the past, running books have largely covered what you can do to become a faster and more efficient runner. And while these types of running books are essential, real athlete stories about overcoming injury and whistleblowing racism and abuse in the sport...
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June 9, 2023
Pinarello nears sale to billionaire Ivan Glasenberg, according to reports
Italian bike brand Pinarello could be sold to billionaire Ivan Glasenberg, according to reports. The South African was previously the CEO at Glencore, one of the world’s largest commodity trading and mining companies before retiring in 2021. Although he still retains a 10% share in the business. BikeBiz
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June 8, 2023
Jumbo-Visma left with €5 million budget shortfall as Gorillas fail to deliver sponsorship
Jumbo-Visma have reportedly lost the sponsorship funding of German ultrafast grocery delivery company Gorillas, leaving an estimated €5 million hole in their 2023-2024 budget. Cycling News
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June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
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