News Topics
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September 19, 2025
Did Puma just unveil the most ridiculous super shoe ever?
At this point, it’s hard to tell whether German sportswear giant Puma is designing performance products or just placing wagers on how futuristic they can make a running shoe look. Earlier this week at the Puma Nitro Lab in Tokyo, the brand unveiled its latest prototype collection, the FAST-XP line....
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September 18, 2025
EXEC: Arc’teryx Sets Goal to Reach $5 Billion by 2030
Arc’teryx’s sales surpassed $2 billion annually for the first time in 2024. Amer Sports’ overall Technical Apparel segment, led by Arc’teryx and including Peak Performance, recorded sales of $2.19 billion, up 35.9 percent from $1.61 billion in the prior year. Arc’teryx’s growth over the next five years will be driven...
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September 18, 2025
Shipping container seizure in EU includes thousands of undervalued e-bikes
The seizure of 2,435 shipping containers here valued at least 250 million euros ($294.4 million) — including at least 500 filled with e-bikes — led to the European Public Prosecutor's Office (EPPO) charging six people including two customs officers for importing Chinese goods into the EU market and evading customs...
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September 18, 2025
WHOOP to Bring Clinical Lab Testing from Quest Diagnostics to the WHOOP App
WHOOP, the human performance company, today announced that Quest Diagnostics, a leading provider of diagnostic information services, will be the U.S. lab provider for WHOOP Advanced Labs, a new WHOOP feature that provides laboratory insights supporting health and performance. The offering will provide the option to purchase Quest’s clinical laboratory testing,...
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September 17, 2025
Fresh Off $2.2B Valuation, Strava Said To Be Prepping for IPO
Strava is gearing up for a U.S. initial public offering, with the San Francisco-based social fitness platform said to have invited Goldman Sachs, JPMorgan and Morgan Stanley to pitch for roles, according to a report. The move comes just months after Strava closed a fundraising round valuing the platform at $2.2...
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September 17, 2025
As Marathons Become More Popular, Tour Companies Seize the Opportunity
Gaining entry to one of the world’s biggest and most elite marathons has gotten harder in recent years. The distance is the same, as are the courses, but the booming interest in completing a 26.2-mile race has made entering marathon lotteries feel like buying a Powerball jackpot ticket. The New...
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September 16, 2025
Why are some pro cyclists using nicotine?
Professional cyclists are among the fittest, most health-conscious athletes in the world. Tobacco and nicotine, two of the most addictive legal substances, are more commonly associated with cancer warnings and long-term health risks than elite performance. So you’d be forgiven for thinking the pro peloton would be the last place...
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September 16, 2025
CUBE expands partnership with Continental for 2026 lineup
CUBE has expanded its partnership with Continental to fit its 2026 models with Continental’s premium performance tyres. The collaboration also extends beyond mountain bikes into the gravel segment. CYCLING INDUSTRY NEWS
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September 15, 2025
Study investigates how running a marathon impacts brain health
Marathoners hear plenty of scary claims about what running 26.2 miles can do to the brain. A new open access study paints a clearer, calmer picture. Exercise research over the past two decades has consistently linked regular activity with sharper attention, memory, and learning. This foundational review summarizes how aerobic training supports brain...
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September 15, 2025
Zwift cancels elite racing for good
In a September 12 email seen by Escape Collective, Zwift director of racing Sean Parry informed racers that there are no plans for elite racing in the foreseeable future. escape