News Topics
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December 22, 2023
Muuvr secures $4.16 million in post-seed funding round
Muuvr, the activity app that motivates runners, cyclists, and triathletes to be more active through rewards and community, has announced a significant investment into the brand’s future. The $4.16 million secured capital will fuel the next chapter of Muuvr’s growth strategy. This includes advancements in app development, marketing and acquisition...
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December 22, 2023
Nike Aims to Save $2B Over Three Years With New Plan to ‘Streamline’ Organization
Nike on Thursday announced new measures to “streamline” its organization after reporting a profit beat for the second quarter. The athletic giant said in a release that it sees the potential to save up to $2 billion, although these measures involve layoffs. Nike said it could see pre-tax restructuring charges...
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December 21, 2023
Compass Diversified Receives $75.2 Million Equity Investment
Compass Diversified (CODI), owner of Velocity Outdoor, BOA, Primaloft, 5.11, and other active lifestyle brands, reported that it had completed a private placement of approximately 3.6 million of its common shares to a mutual fund managed by Allspring Global Investments to raise $75.2 million. The shares were sold for $21.18...
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December 20, 2023
2 accused of robbing Lance Armstrong’s storage unit; over $100K in bikes stolen
Two Austin men are accused of stealing more than $100,000 of high-end bicycles and parts from the storage unit of seven-time Tour de France winner Lance Armstrong, according to arrest affidavits. Police allege Shaun Thompson, 36, and Ethan Harms, 33, burglarized Armstrong’s ExtraSpace Storage Unit and took four Trek road...
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December 20, 2023
Sports tech industry investments reach US$10.1 billion during Q3 2023
The global sports technology industry generated US$10.1 billion worth of deals during the third quarter of 2023, according to research from Drake Star Partners, which recorded 317 transactions during the three-month period. The quarterly study does take into account deals which include technology elements or are sports technology adjacent. For...
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December 20, 2023
The Most Innovative Fitness & Wellness Companies of 2023
Athletech News presents its list of The Most Innovative Fitness & Wellness Companies of 2023. The list serves as the ultimate authority in recognizing the organizations that are revolutionizing fitness and wellness and, by extension, positively influencing society. Athletechnews
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December 20, 2023
The Fastest and Slowest 70.3 Races of 2023
70.3s boomed from 74 races last year to 122 this year. Did any of the new races make it into the top fastest or top slowest of the 70.3 landscape? Triathlete dives into the data. Triathlete
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December 19, 2023
Nike Sues Sneaker Reseller For Allegedly Running ‘Organized Counterfeit Trafficking Community’
Nike is coming after a sneaker reseller that it claims sells fake Swoosh-branded shoes. The lawsuit describes Fox as the “ringleader of an organized counterfeit trafficking community” on messaging platform Discord that assists members in purchasing counterfeit goods. Nike also accused Fox of selling his wares via a website launched...
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December 18, 2023
Wolverine Transforming Saucony and Merrell Model in China
Wolverine World Wide, Inc. said it plans to shift its Merrell and Saucony businesses in China from a joint venture model with Xtep to a license and distribution rights model. It also agreed it sell its Asia-based Wolverine Leathers business. Both actions are expected to simplify Wolvderine’s business model and...
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December 18, 2023
Running will keep your memory sharp and help prevent Alzheimer’s, new research shows
Your run is more than a workout for your muscles–it’s keeping your brain healthy, as well. Researchers out of the University of Zurich have unraveled the protective effects of physical and social activities on the brain health of older adults, as reported in Neuroscience News. While we often celebrate the cardiovascular...
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December 16, 2023
Organizers of ultramarathon in which 21 runners died jailed in China
Organisers of a 2021 ultramarathon in north-west China during which 21 runners died in extreme weather conditions have been sentenced to years in prison for their roles, state media reported. Five individuals involved in planning the ill-fated event were given jail terms ranging from three to five and a half years by...
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December 15, 2023
Warner Bros moves cycling coverage from GCN+ to Max
The Max streaming channel will add more than 300 live pro cycling events in February, picking up events previously streamed on GCN+, including the Giro d'Italia, the UCI Mountain Bike World Series, UCI Track Champions League, and classic one-day races including E3 Saxo Bank Classic, and Kuurne–Brussels–Kuurne. BRAIN
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December 14, 2023
iFit Plans AI Coach, Touts Tech in New Brand Campaigns
iFit, a global health and fitness technology subscription company with brands such as NordicTrack, ProForm, Weider and Freemotion, is gearing up for the upcoming launch of its new AI Coach, set to debut in January of 2024. iFit’s spot highlights the power of intelligent fitness integration across NordicTrack, ProForm and Freemotion...
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December 14, 2023
Why Are Triathletes Renting Bikes for World Championships?
The bond between triathlete and bicycle is deep and complex, just ask the thousands of triathletes with pet names for their bicycles. So, this begs the question, why would someone rent a bicycle to race an Ironman—especially when that might have been the reason for the bike purchase in the...
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December 14, 2023
STRAVA’S YEAR IN SPORT 2023 AWARDS: THE WINNERS
Introducing Strava’s Year In Sport Award winners. This group of athletes, creators, and clubs stood out from the crowd and motivated us to keep moving in 2023. Strava
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December 14, 2023
Jumbo-Visma is selling its Tour de France bikes
The festive season is upon us, and Jumbo-Visma superfans the world over are grappling with what memorabilia to put on their list for Santa. Perhaps they want a GC Kuss t-shirt, or a copy of the team’s Officially Licensed Children’s Book, Look, I can do it, a 12-page cycling manifesto...
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December 13, 2023
Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness
Eight months after a total company rebrand that welcomed new fitness enthusiasts across a variety of demographics, Peloton has released ‘The Peloton Report: A Fitness Journey,’ which unearths what motivates (and hinders) progress, how consumers pursue fitness, what they hope to achieve, and how they use tech on their fitness...
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December 13, 2023
Lance Armstrong Reveals Secret to Passing Drug Tests
Disgraced cyclist Lance Armstrong has explained how he was able to evade detection for using performance-enhancing drugs in competition, before his sporting career came to a crashing halt. The 52-year-old athlete's reputation and legacy were tarnished after it emerged that he had used performance-enhancing drugs for much of his career....
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December 13, 2023
Today’s Plan Announces Closure
Training & coaching platform Today’s Plan has announced they’ll be closing early next year. The Australian-based company has long been the chief competitor to TrainingPeaks, especially for coaches and high-performance teams. Numerous Tour de France teams have used the platform over the years (including currently), as well as many other...
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December 12, 2023
Fitbit hit with $11m fine in Australia after misleading customers over returns and warranties
The tech company Fitbit will have to pay an $11m fine in Australia after misleading consumers about smartwatches and fitness trackers that were not fit for purpose. The federal court issued the penalty against the US firm on Tuesday after it admitted making false, misleading or deceptive claims to 58...
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December 12, 2023
Who Will Run the Malibu Triathlon?
The Malibu Triathlon remains in uncertain status as the Malibu City Council adjourned without awarding a race permit last night, leaving two groups — Super League Triathlon, who acquired the rights to the race in 2020, and the Zuma Foundation, led by former owner of the race Michael Epstein —...
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December 12, 2023
Why Running Brands Are Signing College Athletes Who Can’t Race in Their Gear
It’s been a long time coming, but with an estimated 17 percent of all NCAA Division I athletes signing promotional deals to profit off their “name, image, and likeness” (NIL) in 2022, the era of stringently enforced amateurism in college sports seems to finally be over. To be fair, with...
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December 12, 2023
Nike Opens a Store in Tokyo That’s Dedicated to the City’s Running Community
Nike Ginza is the athletic giant’s new retail outpost, which is open now and is located in downtown Tokyo’s busy shopping district. Nike stated this area is also the home to a passionate running community. The store —which spans 12,765 square feet — utilizes its Nike Rise concept, one that is...
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December 11, 2023
Ikea Enters Fitness With At-Home Workout Collection
Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new definition to “functional fitness.” Dubbed the Dajlien (‘Daily’) collection, Ikea says its upcoming fitness product line...
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December 11, 2023
Spanish elite runner sacrifices result to aid Kenyan runner
In a heartwarming display of sportsmanship at the 2023 Generali Málaga Marathon in Spain on Sunday, Ricardo Rosado of Madrid, poised to become the first Spanish finisher, sacrificed a top-five finish to assist his competitor, Evans Kimtai Kiprono of Kenya, in crossing the finish line. As Rosado approached the final...