News Topics
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January 12, 2024
Hot Shoe Brand On Running Sets Aggressive Sales Goals
Executives from rising shoe brand On Running gave an update on the company’s goals, including doubling its sales in the next three years, at the ICR Conference in Orlando, Florida, earlier this week. The Switzerland-based company is on a steep upward trajectory, with $1.58 billion in net sales for the...
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January 12, 2024
Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise
Dave Asprey is synonymous with longevity. An entrepreneur and social media figure known as the “Father of Biohacking,” the Wharton grad created Bulletproof Nutrition, is a New York Times bestselling author and hosts the popular health and wellness podcast, “The Human Upgrade.” Asprey spoke with Athletech News about his latest...
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January 11, 2024
Merrell, Saucony Parent Company Sells Shoe Brand Sperry
Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, announced it has sold boat-shoe brand Sperry to Authentic Brands Group and the Aldo Group. The deal closed on Jan. 10, and is expected to generate about $130 million in the first quarter to pay down debt. The announcement...
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January 11, 2024
Bikes could soon use AI to think for themselves, Shimano patent suggests
Published earlier this week, the patent for a “learning model” details a product that draws on artificial intelligence (AI) to control dropper seatposts, front suspension and saddle tilt. The device, a small screen attached to the handlebar, is designed to learn from a rider’s preferences in different situations, in order...
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January 10, 2024
Giant Group Sees Another Steep Decline in December Revenues
Giant Group reported consolidated sales were NT$76.95 billion for full-year 2023 through December, a decrease of 16.4 percent compared to the 2022 full-year period. December revenues were down 25.8 percent to NT$4.17 billion, compared to NT$5.62 billion in December 2022. Still, the Taiwan-based bike manufacturing group, which reports in New...
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January 10, 2024
The best wearable and fitness tech of CES 2024: from smart rings to AI coaches
Every year CES – the Consumer Electronics Show – introduces us to a treasure trove of innovative technologies, and that’s no truer than in the fitness and wearables category. CES 2024 has been no different. This year we (thankfully) don’t have toilet-based gadgets we want to highlight, but there are...
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January 10, 2024
Nike’s Record-Breaking Marathon Sneaker Will Return With a New Colorway in April
The latest iteration of Nike’s record-breaking marathon franchise helped ring in the new year, and unsurprisingly, the Alphafly 3 sold out immediately. Those still looking to get their hands on the top-of-the-line runner will be relieved to find out that the sneaker will return in April with a new (and...
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January 9, 2024
The Padded Paradox: The Cost Of Cushioned Running Shoes
Many runners find that max running shoes feel great—like soft, bouncy moon boots or like the shoe is doing the work for you. But highly cushioned shoes are not actually linked to lower levels of impact than traditional running shoes; in fact, they come with a higher vertical average load...
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January 8, 2024
Planet Fitness Nears 20 Million Members Amid Strong Growth
Planet Fitness is winning over consumers as the low-price, high-value fitness franchise nears 20 million members, according to its year-end operational metrics. As of December 31, 2023, the “Judgement Free” fitness franchise grew its membership to approximately 18.7 million members, an increase of 1.7 million since the end of 2022....
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January 8, 2024
Scam Alert: Pivot Cycles Warns Against Fake Vendors Offering High Discounts
Pivot Cycles has raised the alarm about fraudulent websites and social media accounts attempting to deceive potential buyers, usually with enticing discounts on their high-end bicycles. The company warned consumers, urging them to exercise caution and be vigilant against falling victim to these scams. Pivot leaders clarified that they don’t...
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January 5, 2024
Muuvr Raises $4.2M for Rewards-Based Fitness App
Muuvr surpassed its original funding target with a $4.16 million post-seed funding round, the company announced. That, combined with $1.67 million in founder loans, sets Muuvr’s total capital increase at $5.84 million. The post-seed funding round was led by what Muuvr described as “influential private individuals and family offices. Investors...
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January 5, 2024
Oscar Pistorius freed from jail 11 years after murdering girlfriend
South African former Paralympic star Oscar Pistorius was released on parole on Friday, nearly 11 years after murdering his girlfriend Reeva Steenkamp in a crime that shocked a nation inured to violence against women. Pistorius - dubbed "Blade Runner" for his carbon-fibre prosthetic legs - shot 29-year-old model Steenkamp dead...
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January 4, 2024
2023 Garmin Fitness Report
Many people use the new year as an opportunity to set new goals but before getting too focused on how to change habits, take the time to appreciate how far you’ve come. New data shows Garmin customers work year-round to meet their goals — no New Year’s resolutions needed. Garmin.com
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January 4, 2024
America’s Favorite Half Marathons
HalfMarathons.net launched their first vote for the best half marathons in the United States. Voting runs through the end of January. Four winners will be selected to receive prizes from partners training app Runna, retail partner Marathon Sports, and tour operator Rogue Expeditions. The winners will also have their entry to any one...
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January 4, 2024
Peloton to bring its content to TikTok in exclusive partnership
Fitness equipment maker Peloton Interactive (PTON.O) will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said on Thursday. The partnership comes as Peloton, shares of which extended gains to jump 9.5% in premarket trading, is pivoting from hardware and transforming into a software-focused...
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January 3, 2024
Planet Fitness busts gym barriers with help from Megan Thee Stallion
Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release. To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness,...
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January 3, 2024
Red Bull acquires controlling stake in Bora-Hansgrohe
According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit. The notice, filed under the category of merger control and described as a “planned purchase...
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January 3, 2024
Global Wellness Economy Projected To Hit $8.5T by 2027
A new report brings encouraging news to the wellness sector, with the total wellness economy projected to hit a staggering $8.5 trillion in 2027 after reaching $5.5 trillion in 2022. Research by the Global Wellness Institute (GWI) reveals that wellness spending is expected to profoundly impact the global economy in...
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January 3, 2024
Chipotle and Strava Want to Give You Free Guac
On Tuesday, Chipotle Mexican Grill announced a partnership with Strava, the digital fitness tracking giant, “to encourage and reward healthy habits this year.” The burrito and bowl chain has become the first restaurant brand to build customized streak and segment-based challenges on Strava. According to press release from Chipotle, the...
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January 3, 2024
Gwen Jorgensen announces new bike sponsor for 2024
We’re waiting on a number of bike sponsor announcements over the next little bit, but we can start 2024 off with the news that 2016 Olympic champion Gwen Jorgensen will be riding a Canyon as she looks to try and make the US Olympic team for Paris this summer. In...
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January 3, 2024
Study: Cannabis can make workouts more fun, but it’s no performance-enhancer
In one previous survey of cannabis users, Bryan’s research group found that a whopping 80% had used before or shortly after exercise. Yet very little research has been done at the intersection of the two. For the study, Bryan and Gibson recruited 42 Boulder-area volunteers who already run while using...
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January 3, 2024
Hyperice Sues Therabody Over Massage Gun Patent Infringement
Hyperice has filed a lawsuit in federal court against Therabody, asserting that the company infringed its recently issued U.S. Patent No. 11,857,482. The patent claims technology dating to 2013, which is used in Hyperice products like its Hypervolt Go 2, Hypervolt 2 and Hypervolt 2 Pro massage guns. In the...
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January 1, 2024
Former cycling world champion charged with killing wife after ‘running her over’
Former world cycling champion Rohan Dennis, 33, has been released on bail until he appears in court on 13 March 2024 after Melissa Hoskins died from injuries sustained near their Adelaide home in Australia. The Australian was charged with causing death by dangerous driving after his wife was killed outside...
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January 1, 2024
25 Best Moments in Olympic and Paralympic Triathlon History
On 16 September 2000, short-course triathlon was beamed to a global audience. Set against a Sydney Opera House backdrop, the world's very best male and female triathletes showed the world what it meant to be an endurance athlete. By the end of the day, six athletes were presented with medals...
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December 28, 2023
Who made the most triathlon prize money in 2023?
Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s share of their income came from Professional Triathletes Organisation (PTO) and Ironman races. Here’s a...