News Topics
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September 3, 2025
The World’s Most Luxurious Surfing Event Is Just About to Kick Off
Among surf locations there’s one that stands out among the rest, especially when it comes to pure luxury: the Four Seasons Maldives Surfing Champions Trophy. The event runs from September 4-11 at Sultans, one of the Maldives’ premier breaks. The contest organizers brand it as the “world’s most luxurious surfing...
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September 3, 2025
Adidas Just Dropped What Could Be Its Most Disruptive Trainer of the Year. It’s Not a Super Shoe
The Adidas Treadflow is the world’s first running shoe designed specifically for how millions of people train. And once you find out what that means, you’ll probably be shocked that no brand has done it before. GEAR PATROL
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September 3, 2025
Pelotan completes funding round and launches in USA
Performance sunscreen brand Pelotan has successfully completed an investment round backed by athletes and launched in the USA this summer. The expansion comes off the back of strong reported growth for the brand – nearing 100% year-on-year and the successful close of a £250,000 investment. ENDURANCE.BIZ
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September 3, 2025
Fittest launches new well.being editorial platform
The new digital platform, called well.being, will cover performance sport, hybrid culture, nutrition, recovery, health tech, lifestyle, and the wider wellness economy. According to the company, it will combine reporting, longform features, and multimedia storytelling. ENDURANCE.BIZ
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September 3, 2025
Polar Loop arrives as a screenless fitness tracker with no subscription
The all-new wearable is essentially a slightly tweaked, consumer-facing version of last year’s B2B Polar 360 tracker—and, crucially, arrives without a subscription fee. Instead, the Finnish brand is making Loop available for pre-order at $199.99/£149.50 ahead of its 10 September shipping. WAREABLE
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September 2, 2025
Why Specialized’s New eMTB Costs as Much as a Car
To celebrate the undeniable success of the new Levo 4, Specialized has dropped a limited edition S-Works Levo 4 with custom paint-work, the latest Fox Podium fork, and a few other ridiculously bespoke parts – but it won’t come cheap, and this ultra special eMTB is going to cost you $20,000...
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September 2, 2025
High-caffeine energy drinks to be banned for under-16s in England – Streeting
High-caffeine energy drinks will be banned for under-16s in England to prevent harm to children’s health, the Government has said. The plan will make it illegal to sell energy drinks containing more than 150mg of caffeine per litre to anyone under 16 across all retailers, including online, in shops, restaurants, cafes and vending machines....
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September 2, 2025
77-year-old runner wins Sydney Marathon division by insane margin
Sunday’s Sydney Marathon marked seven-for-seven for American masters superstar Jeannie Rice. The 77-year-old crossed the finish line in an impressive 3:37:48 during the event’s first year as an Abbott World Marathon Major, completing all seven marathon majors and winning her W75-79 category by a astonishing one hour and 21 minutes. Remarkably, she also outpaced...
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September 2, 2025
‘It’s going to be a long recovery’ – Chris Froome’s training crash woes included life-threatening heart injury
Four-time Tour de France winner Chris Froome is facing a long recovery from injuries sustained in a crash during training last week. According to The Times, the 40-year-old sustained an injury to his heart that was life-threatening. CYCLINGNEWS
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September 1, 2025
BMW Berlin-Marathon to allow open-ear headphones for first time
Taking place on September 21, 2025, the BMW Berlin-Marathon is allowing participants to wear open-ear headphones for the first time in the event’s history. The decision marks a change to a decades-long restriction on runners listening to music during the marathon. With event organiser SCC Events now approving open ear headphones, the...
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