News Topics
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October 19, 2025
High Stakes: WHOOP’s Screenless Tracker Design Lands in Federal Court in Global IP Test
The battle for wearable technology design is escalating. Boston-based WHOOP recently initiated legal action against a Chinese competitor, Shenzhen Lexqi Electronic Technology (LEXQI), claiming the firm has created a wholesale imitation of its minimalist, screenless tracker. This key case, filed in September 2025, tests the limits of protecting aesthetic design...
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October 16, 2025
Nike, Adidas + More Athletic Brands: How Does Their Digital Experience Measure Up?
Athletic brands such as Nike and Adidas have a digital challenge. According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online. “Poor website performance doesn’t just kill online...
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October 16, 2025
Strava tells Garmin users not to worry amid legal dispute: ‘Uninterrupted connectivity is our top priority’
Strava has told Garmin users of their platform that they should not be concerned over connectivity stopping. Earlier this month it was revealed that the American fitness tracking company had taken legal action against Garmin over patent infringements, and also new developer guidelines, which led to fears over connectivity. Cycling WEEKLY
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October 15, 2025
Giant expands zero-fee recruitment policy, opens new dorms
Giant Group is developing a plan to reimburse current migrant workers at its factories for recruitment fees they paid prior to Jan. 1, 2025, when the company began paying its current workers' recruitment fees. Giant initiated the zero-fee policy following media reports in 2023 and 2024 about worker conditions at...
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October 15, 2025
M&M’s Kicks Off a Sweet New Era With Major Three-Year Partnership
M&M’S® has announced a new collaboration that will be in place for the next three years. On October 14, Mars revealed via a press release that the brand will be the “official supplier” for both the Tour de France as well as the Tour de France Femmes with Zwift. The Chief Executive...
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October 15, 2025
Women Earning Over $150K Per Year Could Be Deckers’ Secret Weapon
Hoka‘s big contribution to parent Deckers Brands first quarter earnings results is expected to again fuel a strong second quarter — and high income women could provide the athletic performance brand’s hidden advantage. The Goleta, Calif.-based company in July reported a first quarter net sales increase of 16.9 percent to $964.5 million,...
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October 15, 2025
Airbnb and Strava partner on ‘run-cations’ as 74% of young Brits eye countryside running holidays
Airbnb and Strava have partnered to promote ‘run-cations’, seen as a growing trend among young British travellers who are booking staycations centred around scenic rural running, fresh air, and group connection. ENDURANCE.BIZ
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October 14, 2025
Minister ‘appalled’ women banned from Muslim run
The communities secretary has said he was "horrified and appalled" a fundraising run in an east London park barred women from participating. Hundreds took part in the 5 km (3.1 mile) race in Victoria Park on Sunday, according to East London Mosque (ELM), which organised the event. It was advertised...
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October 14, 2025
Peloton’s Newest Tech Bet: AI Digital Twins
A new partnership between Peloton and Twin Health is uniting the breakthrough technology of digital twins and fitness. The healthtech company will now integrate the fitness brand’s content to integrate Peloton’s library of live and on-demand classes with Twin Health’s hyper-personalized AI digital twin care plan, the latest innovation in...
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October 14, 2025
The DNF Files: 2025 Ironman World Championship Kona
10 of the 54 pro women who started did not finish at last weekend’s 2025 Ironman World Championship in Kona. From headaches to stomach issues to sheer suffering in the heat, find out what happened to athletes like Chelsea Sodaro, Taylor Knibb, Lucy Charles-Barclay, and more. Triathlete
