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February 4, 2021
Will major marathons actually come back this fall?
Signing up for a race right now is a weird mix of optimism and being in denial. Outside
February 4, 2021
McKinsey: “In such difficult times, you can make a fortune or fail”
World-renowned consulting firm McKinsey looks at eight key factors to determine future success in the sporting goods industry. ISPO
February 3, 2021
Cheap $45 Cycling Shoes Versus An Expensive $400 Pair: What’s The Real Difference?
Wondering whether to buy a cheap pair of cycling shoes or a pricey set? Is there really a difference between a budget pair of shoes and one almost ten times the price? Forbes
February 3, 2021
How Purging of Classes Could Cost Peloton Big
A lawsuit filed against Peloton that could cost the company hundreds of millions of dollars claims that the fitness brand’s mass deletion of its music library in 2019 without warning led to false and misleading advertising. Classes were taken offline as a result of allegations that Peloton used copyrighted music...
February 3, 2021
Under Armour’s Strange New Shirt Makes Exercising in a Mask Easy
The new ColdGear Sportsmask Mock Long Sleeve has a mask built right into a shirt, essentially making it the perfect garment for winter workouts during a pandemic. Gear Patrol
February 3, 2021
First Tokyo Olympics ‘playbook’ advises against chanting in venues
Singing and chanting will be discouraged as part of the International Olympic Committee’s bid to combat coronavirus and stage a successful Games in Tokyo this summer. It is one of a series of measures outlined in the first ‘playbook’, which also states that all visitors will be required to present...
February 3, 2021
Nike’s First Hands-Free Sneaker Go FlyEase Comes With a Kickstand Heel
The sportswear giant unveiled its first-ever hands-free sneaker - the Go FlyEase - designed for easy access, making mundane tasks like tying laces a thing of the past. The sneaker is equipped with a Bi-stable Hinge, which keeps the shoe securely open when putting on and taking off and keeps...
February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia
February 2, 2021
Zwift bans two more virtual racers for ‘data manipulation’
The online training and racing platform has handed out more sanctions to riders it believes edited their power files. Cycling Weekly
February 1, 2021
Life Time to live stream 1,000+ group fitness classes weekly
Life Time takes its iconic group fitness classes to a whole new level beginning today, February 1, 2021, as it ramps its live streaming efforts to a record-breaking more than 1,000 yoga, cycle and strength/cardio classes each week. Yahoo! Finance
February 1, 2021
Will four superstars break 7 hours/8 hours for the iron-distance?
With some details about Pho3nix Sub7/Sub8 in hand, this columnist says: No. Triathlete
January 31, 2021
VCs share what it’s like to test out fitness apps before they invest.
Crunchbase asked five venture capitalists who invest in fitness apps and platforms, how they go about evaluating potential investments.
January 31, 2021
What we learned from tracking cycling deaths for a year.
With the help of the nonprofit BikeMaps.org, Outside analyzed the data we collected on bicyclists killed by drivers in 2020 and found some surprising takeaways
January 28, 2021
USA Cycling’s doctor doubtful for spring races: ‘My gut instinct is the fall can be fairly normal’
Dr. Michael Roshon, USA Cycling's chief medical officer, says U.S. races in March and April are unlikely to be safe from COVID-19. VeloNews
January 28, 2021
Nike Loses Appeal In Fleet Feet Lawsuit
In September 2019, Fleet Feet sued Nike over Nike’s use of phrases such as “Change Everything” and “Running Changes Everything,” claiming that it has trademarked the two phrases and spent substantial resources making those slogans the cornerstones for its brand. However, the U.S. Court of Appeals refused to undo a...
January 27, 2021
Should Men and Women Race the Same Distance?
Several British stars, including Paula Radcliffe, recently spoke out against an initiative to equalize cross-country distances for male and female athletes. The debate is more complicated than it seems. Outside
January 27, 2021
Startup Talent Hack Raises $4.7 Million For B2C Fitness Platform
New York-based startup Talent Hack raised $4.7 million in seed funding for its brand-to-consumer fitness platform Spaces, with Global Founders Capital leading the funding round. Talent Hack provides software for fitness instructors and studios to deploy their services directly to customers. Front Office Sports
January 27, 2021
Hyperice Acquires Another Sports Recovery Firm
Hyperice is using its influx of investors to purchase San Diego-based thermal technology company RecoverX, developers of products that deliver heat and cold therapies in under a minute. The deal is valued in the eighth-figure range. Front Office Sports
January 27, 2021
LA Marathon Rescheduled Again Due to Coronavirus
The 2021 Los Angeles Marathon 36th edition of the annual race is now set for some time in the fall. NBC Los Angeles
January 27, 2021
The North Face Just Dropped the First Carbon-Plated Trail Running Shoe
After the initial noise, the show is poised to take over other sub-sections of the sport. The North Face dropped a first look at its VECTIV series, the world of trail running’s first official carbon-plated running shoes. Inside Hook
January 26, 2021
NPD Report: Athletic Footwear And Activewear Sales Decline in 2020
U.S. athletic footwear dollar sales declined in the mid-single-digits in 2020 although sport-lifestyle, running, and golf outperformed, according to The NPD Group. Activewear sales were also down in the mid-single-digits for 2020, but sweatshirts and underwear posted gains. SGB Media
January 26, 2021
2021 Boston Marathon Is Scheduled For October 11; All Six World Marathon Majors to Be Contested in 6-Week Span
The race had already been postponed from its traditional April spot and remains to this day as the only World Marathon Major to announce a date for its 2021 edition. However, it will only take place if Massachusetts’ reopening plan allows for road races by the fall. Lets Run
January 26, 2021
USA Triathlon of Colorado building sells for $4.65M
The 40,084-square-foot office building was sold to local investment group Dormie Capital Partners which plans to modernize its common areas and add amenities. The Colorado Springs Business Journal
January 25, 2021
Tour De France Broadcaster NBC Sports will shut down by the end of the year
This leaves a question mark over the way fans will watch the network’s premier cycling property, the Tour de France, as well as a collection of other major races. Cycling Tips
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