SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 11, 2026
The 49th San Francisco Marathon & China Airlines Renew Partnership
SAN FRANCISCO, CA (February 11, 2026) /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is thrilled to announce that China Airlines has renewed its partnership for the 2026 and 2027 race seasons. Building on a successful collaboration that began in 2024, China Airlines will now step into a premier role as...
February 11, 2026
ASICS Los Angeles Marathon Welcomes SHOKZ as the Official Headphones Partner
LOS ANGELES, Calif. (February 11, 2026) /ENDURANCE SPORTSWIRE/ – SHOKZ has been announced as an Official Sponsor and Official Headphones of the ASICS Los Angeles Marathon & LA 5K ahead of the 41st annual event. At the Los Angeles Marathon Lifestyle Expo, runners will have the opportunity to try on...
February 11, 2026
Nearly 1,500 Athletes Take to Daytona Beach for a Sold-out CLASH Endurance Half-Marathon & 5K
Daytona Beach, FL (February 11, 2026) /ENDURANCE SPORTSWIRE/ – Cool temperatures and sunny skies greeted participants ranging in age from eight to 85 this past Saturday, Feb. 7th at the Daytona Beach Half-Marathon and 5K powered by CLASH Endurance. With record-breaking participation for 2026, walkers and seasoned runners alike lined...
February 10, 2026
Verge Returns as Official Leader Jersey Sponsor of the Tucson Bicycle Classic for 2026
NEW YORK (February 10, 2026) /ENDURANCE SPORTSWIRE/ — Verge, a leading innovator in custom cycling apparel, will once again partner with the Tucson Bicycle Classic for the 2026 edition of the race. As part of the collaboration, Verge will supply the official leader jerseys awarded to the top riders in...
February 10, 2026
Supertri and TriDot Partner to Help Grow Triathlon and Power Performance
TriDot will be Supertri’s Official Training Platform, making it easier for athletes to train more effectively for Supertri events and claim exclusive benefits TriDot will be the presenting partner of Supertri’s expanded first-timer programme and offer greater support for novice athletes, with a target to bring 10,000 new entrants into...
February 10, 2026
Belgian Waffle Ride Announces Capriroso as Official Performance & Longevity Partner
San Diego, CA /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new partnership with Capriroso, naming the platform the Official Performance & Longevity Partner of the BWR. And to make this partnership real for the people who actually...
February 10, 2026
Northside Hospital Introduced as Title Partner of Peachtree Road Race
ATLANTA (February 10, 2026) /ENDURANCE SPORTSWIRE/ – For the first time in 50 years, the Peachtree Road Race will welcome a new title partner. Today, Atlanta Track Club announced Northside Hospital as the naming rights partner for its premiere running and walking event and The Atlanta Journal-Constitution as its official...
February 9, 2026
Milwaukee Marathon Announces Milwaukee Journal Sentinel As Title Sponsor
Milwaukee, WI (February 9, 2026) /ENDURANCE SPORTSWIRE/ — USA TODAY NETWORK Ventures, part of USA TODAY Co., Inc. (NYSE: TDAY) announced that the Milwaukee Journal Sentinel is now the title sponsor of the city’s marquee spring running weekend, renamed the Journal Sentinel Milwaukee Marathon. The 2026 race weekend features a Marathon and...
February 9, 2026
HydraPak Inks Three-Year Partnership with Western States 100 Mile Endurance Run as Official Hydration System Partner
Oakland, CA (February 9, 2026) /ENDURANCE SPORTSWIRE/ – HydraPak, the global leader in high-performance hydration solutions, has been named the Official Hydration System Partner for the 2026 Western States 100 Mile Endurance Run (WSER), the world’s oldest 100-mile trail race. The partnership will support the 53rd running of the iconic...
February 9, 2026
Cigna Healthcare Returns as Title Sponsor of the Denver Colfax Marathon
Denver, CO (February 9, 2026) /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon is thrilled to announce that Cigna Healthcare has renewed its title sponsorship for the 2026 race season. As the marathon marks its 20th year, a significant milestone celebrating two decades of promoting health and community engagement, this partnership...
