SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 16, 2026
2026 Oakland Marathon Set to Welcome Record Crowds to the Bay Area
Expected sell-out and record event registrations of 11,000+ for March 20–22 event weekend Oakland Running Week returns March 16–22 to celebrate the East Bay’s running culture Oakland Health & Wellness Expo returns to the iconic Henry J Kaiser Center featuring health, wellness companies, members of the Oakland Sports Group –...
March 12, 2026
IRONMAN and Amacx Sports Nutrition Announce Multi-Year Partnership
TAMPA, Fla. / NOORDWIJK, Netherlands (March 12, 2026) /ENDURANCE SORTSWIRE/ - IRONMAN, the global leader in triathlon, and Amacx Sports Nutrition are proud to announce a three-year global partnership which sees Amacx become the Official Recovery Nutrition Partner of the Global IRONMAN® and IRONNAN® 70.3® Series. The partnership with Amacx...
March 12, 2026
PNC Bank Returns as Title Sponsor of 2026 Greater St. Louis Half Marathon
ST. LOUIS (March 12, 2026) /ENDURANCE SPORTSWIRE/ – GO! St. Louis is excited to announce PNC Bank is returning as the title sponsor of the 2026 Greater St. Louis Half Marathon, the most popular race distance in the region's premier running event. Registration for the April 11 event is still open....
March 10, 2026
Emerson Announced as Title Sponsor of 2026 Greater St. Louis Marathon
ST. LOUIS (March 10, 2026) /ENDURANCE SPORTSWIRE/ – GO! St. Louis proudly announces Emerson as the title sponsor of the Greater St. Louis Marathon, presented by Emerson. The global automation and software technology company brings its leadership and commitment to the region's premier running event, which will welcome more than 12,000...
March 9, 2026
World of Triathlon LIVE Supports Tri It Forward Programme for 2026
March 9, 2026 /ENDURANCE SPORTSWIRE/ - Triathlon Industry Alliance (TIA) is thrilled to announce that World of Triathlon LIVE, powered by TriDot, supports the Tri It Forward programme and cohort for 2026 - an initiative designed to identify and develop communities, smaller charities and start-ups within the triathlon ecosystem through...
March 9, 2026
‘Colorado Half Marathon Showdown’ Returns to the 2026 Denver Colfax Marathon
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon, presented by Cigna Healthcare, is excited to announce the return of the Colorado Half Marathon Showdown. The showdown, sponsored by Altra, highlights Colorado’s top elite runners. The fastest local men and women who compete in the half marathon in May have...
March 5, 2026
SBT GRVL® Presented by Wahoo Selects 24 Young Athletes for Expanded 2026 Junior Development Scholarship Program
Steamboat Springs, Colo., (March 5, 2026) /ENDURANCE SPORTSWIRE/ - SBT GRVL® presented by Wahoo today announced the selection of 24 junior athletes for its 2026 Junior Development Scholarship Program, significantly expanding the inaugural initiative in response to overwhelming interest and exceptional applicant quality. Originally, six athletes (three young women and...
March 4, 2026
DEKA, The Global Fitness Racing Brand Announces Launch Of Corporate Wellness Initiative: DEKA IGNITE
Manchester (March 4, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch of DEKA IGNITE, a groundbreaking team-based fitness challenge designed to transform workplace culture through functional fitness. The inaugural event is set to...
March 2, 2026
Neuma Named Official Peak Performance Partner of Vacation Races
HUNTINGTON BEACH, Calif. /ENDURANCE SPORTSWIRE/ - Vacation Races, a premier organizer of destination half marathons and ultramarathons, has announced a new partnership with Neuma, a neuroscience-driven performance company co-founded by endurance athlete and healthcare executive Alan Wiederhold. Neuma will activate at select race expos and event weekends, including Grand Circle...
February 28, 2026
The Pat Tillman Foundation Marks 42-Day Countdown to the 22nd Annual Pat’s Run, Presented by Teksystems
TEMPE, Ariz. (Feb. 28, 2026) /ENDURANCE SPORTSWIRE/ - With 42 days to go, the Pat Tillman Foundation has entered the final countdown to the 22nd Annual Pat’s Run, presented by TEKsystems, returning April 11, 2026, in Tempe, Arizona. Ranked the 33rd largest race in the United States and among the...
