SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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November 1, 2023
The Mesa Marathon Announces New Partnership with HOKA
Mesa, Arizona, November 1, 2023 /ENDURANCE SPORTSWIRE/ – The Mesa Marathon is proud to announce its partnership with HOKA, the California based performance footwear and apparel brand. HOKA has been named the Official Footwear Sponsor of the Mesa Marathon. The 2024 Mesa Marathon will commence on February 10, 2024. “The Mesa Marathon...
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November 1, 2023
Gran Fondo National Championships Among 18 Championships Announced by USA Cycling
(Gettysburg, PA – November 1, 2023) /ENDURANCE SPORTSWIRE/ - The 2024 US Gran Fondo National Championships was one of 18 championships revealed by USA Cycling for the 2024 season. Organized by Gran Fondo National Series for the fourth year, the 2024 Gran Fondo National Championships is scheduled for September 15,...
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November 1, 2023
Chargel Powers Up for the November Race Series with Sponsorships and Sampling at Signature California Races this Month
IRVINE, Calif. (Nov. 1, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, announced its November competitive race station lineup as Chargel aims to expand its scope among the athletic community with onsite attendance and product sampling. November’s Chargel Station will continue the fall racing season at Bike...
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November 1, 2023
Toyota Hits Its Stride Becoming Presenting Sponsor of the Shamrock Run Portland
Shamrock Run is a community tradition that offers something for everyone One Lucky Runner to Win a New Toyota Vehicle on St. Patrick’s Day 2024 Portland, Oregon – November 1, 2023 /ENDURANCE SPORTSWIRE/ – Portland’s popular Shamrock Run today announced a new and expanded partnership with Toyota as the presenting sponsor...
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October 26, 2023
Enduro Bearings Announces Partnership with Cervelo Orange Living Cyclocross Team for the 2023/24 Season
Oakland, California (October 26, 2023) /ENDURANCE SPORTSWIRE/ - With a global group of ambassadors that includes athletes, mechanics and teams, Enduro Bearings is excited to add the Cervélo Orange Living Team to their roster. The Cervélo Orange Living Cyclocross program focuses on the future of the sport with a talented...
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October 26, 2023
The BMW Dallas Marathon Festival Announces Premier Partnership with Turkish Airlines and DFW Airport For This Year’s 52nd Annual Event
DALLAS/ENDURANCE SPORTSWIRE/ – The BMW Dallas Marathon Festival is proud to announce its premier partnership with Turkish Airlines and Dallas Fort Worth International Airport (DFW) for this year’s 52nd annual race weekend coming up Dec. 8-10. To promote its offering of the only daily non-stop flight from DFW to Istanbul, Turkiye,...
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October 26, 2023
The Running Event and Switchback at TRE Partners with Outside, Inc.
PORTLAND, Maine (October 26, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, today announced Outside, Inc. (Outside)— the premier news publication for outdoor, sport, and gear enthusiasts—as an Official Media Partner of TRE 2023. “Outside is a go-to resource for so many within the...
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October 25, 2023
P3R Ignites Movement Revolution with Trailblazing NIL Partnerships: Six Local College Athletes Onboard to Fuel the Fire
PITTSBURGH (Oct. 25, 2023) /ENDURANCE SPORTSWIRE/ – P3R - the innovative engine behind Pittsburgh’s most exhilarating sporting events - is breaking new ground by signing Name, Image and Likeness (NIL) partnerships with six local college student-athletes for the 2023-24 academic year. P3R’s NIL Athlete program, now in its second year, continues...
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October 24, 2023
Catalina Island Half Marathon Puts Sustainability In Focus with Fulton Collaboration
AVALON, Calif. /ENDURANCE SPORTSWIRE/ – The Catalina Island Half Marathon has brought on Fulton, a sustainable insole brand, as a 2023 race sponsor. This partnership will further Catalina Island Half Marathon’s dedication to a sustainable event that leaves no trace behind in one of California’s natural wonders, Catalina Island. Registration remains...
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October 24, 2023
2022 National Pro Road Champion Joins Virginia’s Blue Ridge TWENTY24
ROANOKE, Virginia — October 24, 2023 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 pro cycling has signed 2022 National Road Champion Emma Langley for the 2024 and 2025 seasons. Langley will bring her climbing prowess along with her world tour experience that she gained from three years with EF Education-Tibco-SVB....
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October 24, 2023
Ascension Seton Austin Marathon Offers Official Sponsorship Opportunities
AUSTIN, Texas, October 24, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5k is actively pursuing official sponsorships from companies interested in aligning their brand with the sport’s running social event of the year. The 2023 Austin Marathon boasted an impressive collective of 80,000 individuals, including participants,...
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October 23, 2023
Echelon Racing Promotions and USA Cycling Announce Esports League and National Championships on Zwift
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to announce that it has partnered with Echelon Racing Promotions to host a six-race series that will serve as a qualifier for the USA Cycling Esports Elite National Championships. All races will be held on Zwift, the world's largest virtual cycling...
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October 20, 2023
NERD Focus Returns as Official Energy Drink Partner of New Jersey Devils, Prudential Center
FREEHOLD, N.J (October 20, 2023)/ENDURANCE SPORTSWIRE/ – NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – today announces its triumphant return as the official energy drink of the New Jersey Devils and Prudential Center for a second season. Building on the resounding success of their inaugural partnership, NERD...
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October 19, 2023
UTMB World Series announce new partnership with Nirvana, to provide travel & accommodation solutions for runners
/ENDURANCE SPORTSWIRE/ – UTMB® World Series and Nirvana Europe Limited have announced a new partnership across North America, Europe and Oceania to provide runners with accommodation, travel and logistical solutions that will help make their race experience as smooth as possible. The company will support runners across 24 UTMB World...
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October 18, 2023
Human Powered Health set to grow women’s team in ‘scope, size, capability’ for 2024
Following the demise of its men’s team, Human Powered Health is going all in on its women’s squad for 2024. Over the summer, the U.S.-registered squad looked destined to be demoted from the Women’s WorldTour at the end of the season, but some changes in the top tier gave the...
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October 18, 2023
Zoot Sports to Provide Exclusive Triathlon Performance Apparel For USA Triathlon’s Age Group Team USA
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced an extended partnership with Zoot Sports as the organization’s exclusive Age Group Triathlon Performance Apparel Partner for 2024 and 2025. Zoot Sports will provide the official triathlon race suits for age group Team USA athletes competing at world championship events in 2024 and...
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October 16, 2023
Lease a Bike to become title sponsor of Jumbo-Visma
Jumbo-Visma will be known as Visma-Lease a Bike in 2024, following a search to find a new sponsor to replace outgoing sponsor Jumbo. The news brings an end to weeks of speculation surrounding the future of Jumbo-Visma. The chatter included discussions about a merger with Soudal Quick-Step, which was ultimately...
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October 11, 2023
P3R and Brooks Running Extend Partnership Through 2026
PITTSBURGH, PA (October 11, 2023) /ENDURANCE SPORTSWIRE/ - P3R has renewed a partnership with Brooks Running through 2026. Through the partnership, Brooks Running will continue to be the official footwear and apparel sponsor of P3R’s signature events including the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events, EQT Pittsburgh 10...
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October 11, 2023
Charleston, West Virginia to Host Pro Road National Championships May 15-19, 2024
October 11, 2023 / CHARLESTON, W.Va. /ENDURANCE SPORTSWIRE/ – The city of Charleston, West Virginia, is set to become the epicenter of American professional cycling as it will proudly host the USA Cycling Pro Road National Championships for the next five years. This thrilling event will bring together elite and up-and-coming...
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October 10, 2023
Life Time Taps WellnessSpace Brands as Personal Training Recovery Partner
Life Time has leaned further into its wellness and recovery ambitions by partnering with WellnessSpace Brands, formerly HydroMassage. The deal introduces Life Time Dynamic Personal Training members to WellnessSpace Brands’ recovery and relaxation products such as its HydroMassage heated massage lounge recovery chairs and CryoLounge+ recovery chairs with cold and heat features....
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October 10, 2023
BibBoards Announces Sponsorship of The Running Event Indie 5K Race for the 5th Consecutive Year
[San Ramon, Ca] /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and leading provider of custom race bib fasteners, is thrilled to announce its continued partnership with The Running Event’s (TRE) annual Indie 5K run and walk for the fifth consecutive year. This sponsorship showcases BibBoards' unwavering commitment to supporting the running...
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October 6, 2023
Rusnak BMW Returns as Presenting Sponsor for sold-out Malibu Half Marathon
MALIBU, CA – October 6, 2023 /ENDURANCE SPORTSWIRE - Run Malibu organizers today announced that longtime race partner Rusnak BMW is returning as the presenting sponsor for the highly anticipated running of the Malibu Half Marathon, 5K & Kids Run presented by Rusnak BMW, set to take place in November...
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October 6, 2023
Snail’s Pace Running Shop and the Surf City Marathon Announce Multi-Year Partnership
HUNTINGTON BEACH, Calif. /ENDURANCE SPORTSWIRE/ - A Snail's Pace Running Shop, Southern California's beloved hub for running and walking enthusiasts since 1979, and the Surf City Marathon and Half Marathon presented by 361° today announced a new partnership, making A Snail's Pace the official retail and expo partner of the...
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October 4, 2023
RRCA Welcomes TrainingPeaks as an Official Sponsor
Arlington, VA /ENDURANCE SPORTSWIRE/ - Road Runners Club of America (RRCA) is pleased to welcome TrainingPeaks as its official Training and Coaching Software. By introducing scientific tools and methods that have become the industry standard, TrainingPeaks has revolutionized the way that coaches and athletes track, analyze and plan endurance training....
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September 28, 2023
Amazon to sponsor new-look Jumbo-Visma
Multi-national technology company Amazon will step in as a new sponsor for Jumbo-Visma. Amazon is expected to put in approximately €15 million, helping to fill a budget gap of roughly €25 million left by the departure of grocery chain Jumbo. Part of the remaining €10 million could come from the...