SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 12, 2026
6,500 Runners, 1,000 Girls on The Run, And a Beach-Sized Afterparty: Virginia 10 Miler & 5K Delivers Unforgettable Weekend
Virginia Beach, VA (May 12, 2026) /ENDURANCE SPORTSWIRE/ – The oceanfront was alive with energy this past weekend as more than 6,500 runners filled the streets for the sold-out 2026 Virginia Beach 10 Miler & 5K presented by Sentara. Held on Saturday, May 9, 2026, the event brought together elite...
May 12, 2026
Biofreeze named Official Pain Relief Partner of Bay to Breakers
SAN FRANCISCO, May 12, 2026 /ENDURANCE SPORTSWIRE/ - Bay to Breakers, San Francisco’s legendary 12K footrace and one of the world’s most iconic running traditions, is welcoming Biofreeze as the Official Pain Relief Partner of the 2026 event, which is expecting 30,000 participants on May 17. The partnership will bring...
May 12, 2026
Supertri Announces Maurten as Official Nutrition Partner for Supertri Blenheim Palace 2026
May 12, 2026 /ENDURANCE SPORTSWIRE/ - Supertri can today announce that Maurten, the performance nutrition company renowned for its patented Hydrogel technology, is the Official Nutrition Partner of Supertri Blenheim Palace 2026. Maurten's science-led approach to endurance fueling makes it a natural fit for one of the most iconic events...
May 11, 2026
Super Patch Named Official Performance and Recovery Partner of Ones Basketball League (OBL)
New York and Miami (May 11, 2026) /ENDURANCE SPORTSWIRE/ —Ones Basketball League (OBL), the innovative one-on-one basketball competition founded by NBA legend Tracy McGrady, today announced that The Super Patch Company, the cutting-edge wellness technology company known for its drug-free performance and recovery patches, will be the league’s Official Performance...
May 8, 2026
Electrolit® Serves Up New Athlete Signing with Pro Tennis Player Emilio Nava
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage – today announced the signing of Mexican American professional tennis player Emilio Nava, one of the sport’s most promising young talents who went on a consecutive three-title ATP Challenger run in 2025, as its newest athlete partner, supporting...
May 8, 2026
Quintana Roo Partners with Athlete and Content Creator Owen “Pedz” Peddle ahead of IRONMAN 70.3 Mallorca
Chattanooga, TN/ENDURANCE SPORTSWIRE/ - Quintana Roo Bicycles is excited to announce a partnership with Owen Peddle — known to his 91,500 Instagram followers and 35,800 TikTok followers as Owen Pedz — a former DJ whose remarkable personal transformation through endurance sport has made him one of the most authentic and relatable...
May 7, 2026
R.A.D. Announced as Official Footwear Partner of the Venice Beach Half Marathon & 5k
(LOS ANGELES) /ENDURANCE SPORTSWIRE/ - The Venice Beach Half Marathon & 5k, produced by Generic Events, has announced R.A.D. as the official footwear partner for the annual weekend of events. The Venice Beach Half Marathon & 5k debuted in 2025 to a sold out crowd of 3,500 attendees. The unique...
May 7, 2026
USA Triathlon Partners With Wove as Official Bike Saddle Partner
COLORADO SPRINGS, Colo. (May 7, 2026) /ENDURANCE SPORTSWIRE/ — USA Triathlon today announced Wove as its Official Bike Saddle Partner. The partnership brings together the National Governing Body for triathlon and a Boulder, Colorado–based saddle company known for its performance-driven, carbon fiber designs handmade in North America. Founded out of a...
May 6, 2026
SurveyMonkey Named “Official Curiosity Partner” of Bay to Breakers
San Francisco, CA (May 6, 2026) /ENDURANCE SPORTSWIRE/ - Bay to Breakers has long been famous for its only-in-San-Francisco mix of cardio, costumes, chaos and community — not to mention its beloved big pink gorilla mascot, Ape Hashbury. Now, with SurveyMonkey coming onboard as a major sponsor, the world-famous footrace...
May 4, 2026
Intermountain Health Returns as Official Healthcare Sponsor of the REVEL Big Cottonwood Marathon and Half
Salt Lake City, Utah /ENDURANCE SPORTSWIRE/ - The REVEL Race Series is proud to announce that Intermountain Health is returning as the Official Healthcare Sponsor and Medical Provider of the 2026 REVEL Big Cottonwood Marathon and Half on September 12, 2026. “The REVEL team is thrilled to celebrate a continued partnership...
