SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 16, 2026
Tough Mudder and Spartan Race UK Announce Cannaray As Official Wellness Partner In New Three-Year Agreement
London, UK (February 16, 2026) /ENDURANCE SPORTSWIRE/ - Tough Mudder and Spartan Race UK have announced a new three-year partnership with Cannaray, naming the wellness brand as the Official Wellness Partner for both properties across the UK from 2026 through 2028. The partnership will see Cannaray activate at all Tough Mudder...
February 16, 2026
Movemint Teases Early Beta Exploring the Future of Endurance Sponsorship
San Francisco, CA (February 16, 2026) /ENDURANCE SPORTSWIRE/ – Movemint, the platform built to power endurance events, has announced a limited beta program designed to reimagine how brands and event organizers show up in endurance sport — and is inviting a select group of partners to apply. The beta is...
February 15, 2026
The Bay Ride Partners with Bike Monkey for 12th Annual Charity Cycling Event
SAN FRANCISCO, CA /ENDURANCE SPORTSWIRE/ - LiveTheBay.org has partnered with Bike Monkey, a leading cycling event production company, to produce the 12th Annual Bay Ride on August 29, 2026. The collaboration brings two decades of professional event expertise to the Bay Area's premier charity ride, where 100% of proceeds directly fund...
February 13, 2026
Gatorade partners with Big Apple Triathlon for NYC Event
February 13, 2026 /ENDURANCE SPORTSWIRE/ - Big Apple Triathlon is proud to announce that Gatorade has signed on to be the official on course hydration partner during the October 10 event that will take place in New York City. “As athletes prepare for race day, we are excited to partner with...
February 13, 2026
CABDA Expo Partners with Forgotten Not Gone on Industry Service Project
Las Vegas, NV (February 13, 2026) /ENDURANCE SPORTSWIRE/ — CABDA, the premier bicycle industry trade show in the United States, has partnered with Forgotten Not Gone as its official community service organization for their upcoming Las Vegas trade show (March 18 & 19). Together they plan to launch Operation: Back...
February 13, 2026
H2O Audio Named Official Headphones Partner of New Canyon × DT Swiss All-Terrain Racing Team
SAN DIEGO (Feb. 13, 2026) /ENDURANCE SPORTSWIRE/ - H2O Audio, a global leader in waterproof and high-performance sport headphones, has been named the official headphone supplier of the newly launched Canyon × DT Swiss All-Terrain Racing (ATR) team. Through the partnership, H2O Audio will equip the 13-rider roster – known...
February 12, 2026
Chicago Grit and SRAM Launch “Why We Ride”
Chicago, IL — February 12, 2026 /ENDURANCE SPORTSWIRE/ - Chicago Grit presented by SRAM, one of the nation’s premier multi-day criterium and community cycling events, announced today the launch of Why We Ride, a new monthly rider-focused storytelling campaign in partnership with SRAM. The series highlights diverse athletes from across...
February 12, 2026
ShowcasedhDrop Announces Partnership with Matt Hanson to Advance Real-Time Sweat and Sodium Sensor in Professional Triathlon
Little Rock, AR (February 12, 2026) /ENDURANCE SPORTSWIRE/ – hDrop Technologies Inc., developer of the hDrop Gen 2 wearable sweat analytics system, today announced a performance partnership with professional triathlete Matt Hanson, a leading competitor on the IRONMAN Pro Series circuit. The collaboration brings real-time sweat rate and sodium loss monitoring...
February 12, 2026
Race Director University Opens Sponsorship, Advertising, and Regional Training Partnerships for 2026
DeKALB, Ill. (February 12, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (www.racedirectoruniversity.com), the nation’s first national certification program for race directors, is opening sponsorship, advertising, and regional training partnership opportunities for 2026. With the endurance events industry generating $650 million in registration revenue across 39,000 events and 12 million participants...
February 12, 2026
Rio Tinto confirmed as Half Marathon naming rights partner for Brisbane Marathon Festival
Brisbane, Australia – 12 February 2026 /ENDURANCE SPORTSWIRE/ - Rio Tinto has been announced as the new Naming Rights Partner of the Half Marathon distance at the EVA Air Brisbane Marathon Festival, with the race to be known as the Rio Tinto Half Marathon from 2026 to 2028. A cornerstone...
