April 7, 2021

Supersapiens Announced as Title Partner of The IRONMAN World Championship and Multiple IRONMAN European Events

TAMPA, Fla. / ATLANTA, Ga. / LONDON (April 6, 2021) – It is arguably already the most talked-about device in all of endurance sports, but expect the hype to increase further as today, Supersapiens and IRONMAN announced a major expansion of their recent agreement, which will include title partnership for the...

April 7, 2021

Supersapiens to be Title Sponsor for 2021 IRONMAN World Championship Kona

ATLANTA, 07 April 2021 — Supersapiens is proud to become the 2021 and 2022 title sponsor forthe IRONMAN World Championship, held annually in Kona, Hawaii. The deal also includes four of Europe’s most renowned races, IRONMAN UK, IRONMAN Hamburg, IRONMAN France, and IRONMAN Emilia Romagna. The Supersapiens training ecosystem, powered...

April 6, 2021

Mountain Hardwear Announces 2021 Non-Profit Partnerships

Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...

April 6, 2021

Introducing Nuun Energy, A Clean Boost With A Lasting Lift

SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...

April 5, 2021

HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation

(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...

April 5, 2021

Charge E-Bikes Cycle Forward with Backbone Media

Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...

April 1, 2021

Zone3 Signs Exclusive Partnership with Balanced Art Multisport

BOULDER, Colorado, March 30th, 2021– Zone3 USA is happy to announce the signing of Balanced Art Multisport (BAM) to an exclusive agreement to be the wetsuit and swim gear provider for the Elite Athletes of BAM. Zone3 USA will also support the athletes of Intermountain Health Care (IHC) Multisport under...

March 31, 2021

Hyland’s Powered Announces 2021 Ambassador Lineup

LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...

March 30, 2021

Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9

Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Motherfor a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women and...

March 30, 2021

Healthy Kids Running Series Secures Lidl US as East Coast Sponsor

Healthy Kids Running Series (HKRS) announced today that Lidl US, the fast growing and top ranked U.S. grocer, will become an official east coast sponsor for the 2021 spring and fall race seasons. The partnership will support more than 17,000 kids in New York, New Jersey, Delaware, Maryland, Washington, DC,...

March 30, 2021

HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails

(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...

March 30, 2021

Austin Marathon Adds Siete Family Foods as Partner

AUSTIN, Texas, March 30, 2021 -- Leading up to the 2021 Austin Half Marathon, Ascension Seton Austin Marathon presented by Under Armour is excited to announce its partnership with locally owned and operated Siete Family Foods. The Austin-based company, which has quickly become the leading health-conscious Mexican-American food brand on...

March 30, 2021

TrainingPeaks Announces Growing List of Pro Team Partners

Boulder, Colo., March 30, 2021— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced partnerships with INEOS Grenadiers and Alpecin-Fenix Cycling Team. These partners join a list of over 20 pro teams that use TrainingPeaks to create, schedule, track and analyze...

March 29, 2021

Francis Ngannou, NOCCO BCAA Beverage Brand Ambassador Becomes the Heavyweight UFC Champion

Las Vegas, NV (March, 2021) - Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night. His journey from homelessness to championship was not an easy one. Against all odds, Ngannou’s continued perseverance and unbreakable spirit made his win possible. "I feel humbled and honored to be...

March 29, 2021

Honey Stinger Partners with WNBA Legend Angel McCoughtry

STEAMBOAT SPRINGS, Colo.  (March 29, 2021)— Honey Stinger, the sports nutrition  brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...

March 25, 2021

World-class Athletes Join Altra’s 2021 Elite Ambassador Team

Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...

March 25, 2021

J&A Racing and Yuengling extend multi-year partnership for Shamrock Marathon Weekend

March 25, 2021 – VIRGINIA BEACH – J&A Racing today announced the extension of Yuengling as the title sponsor of the Shamrock Marathon Weekend held annually in Virginia Beach, Virginia. Since it was founded in 1829, America’s Oldest Brewery has remained fiercely independent, family-owned and continuously operated by the Yuengling...

March 24, 2021

Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes

NEW YORK (March 24, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also...

March 24, 2021

2021 Austin Half Marathon Invites Businesses to Join the Race Weekend Fun

AUSTIN, Texas, March 24, 2021 -- The Ascension Seton Austin Marathon presented by Under Armour invites businesses to be included in the post-race goodie bag or the virtual goodie bag. This new initiative will cost nothing and can include local establishments and national businesses with an Austin presence. In lieu...

March 23, 2021

Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan

BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...

March 22, 2021

New study calls on sports to end sponsorship deals with ‘high carbon polluters’

Report finds total of 258 sports partnerships with companies in high carbon industries. SportsPro

March 22, 2021

Dunkin’ Becomes Official Coffee and Donut of the DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (March 22, 2021) –Pittsburgh runs on Dunkin’ is taking on a whole new meaning this week, as P3R and Dunkin' team up for the DICK'S Sporting Goods Pittsburgh Marathon. Through this collaboration, Dunkin’ will serve as the official coffee and donut of the DICK’S Sporting Goods Pittsburgh Marathon, to...

March 19, 2021

The Only Hard Lemonade Seltzer Made by Lemonade Experts, Mike’s Hard Lemonade Seltzer, Partners with Endurance Sports Leader Spartan

BOSTON, Mass. (March 19, 2021) – Mike's Hard Lemonade Seltzer, the only hard lemonade seltzer made by lemonade experts has entered a partnership with the world’s leading endurance sports and wellness brand Spartan®, becoming the official “Hard Seltzer of Spartan US.” “Spartan athletes know the true definition of ‘hard,’” said Ian...

March 18, 2021

OCR World Championships Partners with DFND Compression for 2021 OCRWC

OCR athletes know they need high quality compression gear for training, racing, and recovery, and the OCR World Championships is excited to announce a new partnership with DFND compression for the 2021 OCRWC. Born from a need to keep the U.S. Military and First Responders safe from training injuries, DFND...

March 17, 2021

Pikes Peak APEX and Athletic Brewing Company Partner to Grow Region’s Trail Stewardship Initiative

Colorado Springs, Colorado, March 17, 2021—Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has...