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SPONSORSHIP NEWS

Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news. 
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  • June 16, 2021

    Behind Team Psycho’s Storied History of Supporting Olympic Dreams

    You've probably never heard of Team Psycho, but you're definitely familiar with the long line of elite triathletes who've been supported by the Boston-based triathlon club. Triathlete

    Sponsorship
    Triathlon
  • June 2, 2021

    World Triathlon provides $100,000USD in athlete funds to support the road to Tokyo 2020

    World Triathlon has approved a support fund of $100,000USD to provide financial assistance to those athletes from National Federations with the greatest needs in order to help them compete at Continental and World level over the Olympic and Paralympic Qualification Period. A total of 23 athletes and para athletes from...

    Sponsorship
    Triathlon
  • April 30, 2021

    ESW May 14, 2021 Weekly News Report

    AWARDS USA Triathlon, Elk Grove Village Present 4 Star Endurance With Entrepreneur/Business Plan of the Year Award ESW USA Triathlon Announces Winners of 2020 Multisport Awards Presented by Wahoo Fitness ESW BUSINESS USA Cycling releases details of Inclusion Conference ESW TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science Businesswire Credit Union Cherry Blossom...

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    Triathlon
  • April 20, 2021

    Adidas To Sponsor Boston Marathon Through 2030

    The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. SGB Media

    Running
    Sponsorship
  • April 13, 2021

    New Balance To Sponsor Boston College

    Boston College described the partnership as its “largest financial footwear and apparel agreement” in Boston College (BC) athletics history. New Balance secures the right to provide uniforms, apparel and footwear for 30 BC’s 31 varsity sports. SGB Media

    Running
    Sponsorship
  • March 22, 2021

    New study calls on sports to end sponsorship deals with ‘high carbon polluters’

    Report finds total of 258 sports partnerships with companies in high carbon industries. SportsPro

    Sponsorship
  • March 16, 2021

    Athletes react to Nike pregnancy ad

    While the ad is a step in the right direction for the company, many athletes, including Allyson Felix, Kara Goucher and Alysia Montaño, are criticizing Nike for not acknowledging their past treatment of pregnant female athletes. Canadian Running Magazine

    Business
    Running
    Sponsorship
  • March 1, 2021

    NOBULL, CrossFit Ink Three-Year Games Title Sponsor, Apparel, Footwear Deal

    After months-long speculation as to who would be the new title sponsor of the CrossFit Games, CrossFit announced a three-year minimum deal with NOBULL to be not only title sponsor of the Games but Official Footwear and Apparel Sponsor of CrossFit. Morning Chalk Up

    Sponsorship
  • February 10, 2021

    If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.

    Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running

    Running
    Sponsorship
  • January 4, 2021

    The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020

    San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....

    Awards
    Business
    Cycling
    Events
    Giving
    Products
    Running
    Sponsorship
    Studies
    Trade Shows
    Triathlon
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