SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 22, 2026
Pop-Tarts® Named Official Snack of the ASICS Los Angeles Marathon
LOS ANGELES, Calif. (February 22, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, is thrilled to announce that Pop-Tarts® has officially joined the 2026 race season as the Official Snack of the ASICS Los Angeles Marathon. The new partnership has two unique activations that...
February 20, 2026
Eataly Joins ASICS Los Angeles Marathon as Official Sponsor and Finish Line Terrace Host
LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation, has announced a partnership with Eataly, the world-renowned Italian marketplace and retail concept, for the 2026 race season. Eataly will serve as the exclusive host of the VIP Finish Line Terrace for the...
February 20, 2026
ASICS Los Angeles Marathon and the Academy of Motion Picture Arts and Sciences Collaborate on Oscars® Red Carpet Experience on March 8
LOS ANGELES, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, partners with the Academy of Motion Picture Arts and Sciences to bring the magic of the Oscars® directly to the course on race day, Sunday, March 8. At Mile 11, on the...
February 20, 2026
Grüns Signs On as Official Daily Nutrition Partner for the Vacation Races Series and Three Key Motiv Sports Events
HUNTINGTON BEACH, Calif. (February 20, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, has announced a new collaboration with Grüns. The brand will serve as the Official Daily Nutrition Partner for all 15 Vacation Races events and three keystone Motiv Sports...
February 19, 2026
Gran Fondo National Series Partners With The White Line
Gettysburg, PA (February 19, 2026) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that The White Line™ will be the organization's Advocacy and Philanthropy Partner for 2026 and beyond. Series participants will have opportunities to donate to The White Line initiatives, and the two organizations intend to work together...
February 18, 2026
Local Race Company Announces Ann Arbor Sports Commission as Second-Year Sponsor of Kids Race Free Program
ANN ARBOR, Mich. (February 18, 2026) /ENDURANCE SPORTSWIRE/ — Epic Races is proud to announce that the Ann Arbor Sports Commission will sponsor the Kids Race Free program for the second consecutive year, continuing a shared commitment to making running events accessible for families in the Ann Arbor community. Through...
February 18, 2026
The San Francisco Marathon Announces Skratch Labs as Official Nutrition and Hydration Partner
SAN FRANCISCO, CA, (February 18, 2026) /ENDURANCE SPORTSWIRE/ — The San Francisco Marathon is proud to announce a premier three-year partnership with Skratch Labs, the leader in clean, performance-based sports nutrition. As the Official Nutrition Partner, Skratch Labs will fuel tens of thousands of runners across one of the world’s...
February 17, 2026
ShowcasedTeam Hoyt Las Vegas Receives Surprise Gift
LAS VEGAS, NEVADA – February 17, 2026 /ENDURANCE SPORTSWIRE/ - The Rubeli Family today announced a 3-year, $20,000 donation to support Team Hoyt Las Vegas. Inspired by father & son duo, Rick & Dick Hoyt, Team Hoyt Las Vegas was created for individuals who would not be able to experience...
February 17, 2026
ASICS Los Angeles Marathon’s Professional Wheelchair Race Returns for 2026
LOS ANGELES, Calif. (February 17, 2026) /ENDURANCE SPORTSWIRE/ – The ASICS Los Angeles Marathon’s Athletes with Disabilities and Professional Wheelchair Division, presented by California Rehabilitation Foundation and The McCourt Foundation, will once again highlight world-class competition and resilience as elite wheelchair athletes take to the streets of Los Angeles on...
February 17, 2026
Cervélo Named Official Bike of Levi’s GranFondo
Santa Rosa, CA – Feb 17, 2026 /ENDURANCE SPORTSWIRE/ - Bike Monkey Inc, Levi’s GranFondo today announced a new partnership with Cervélo, naming the iconic bike manufacturer as the Official Bike of Levi’s GranFondo, North America’s premier gran fondo. The partnership represents a shared investment in the future of road...
