SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 21, 2026
Injinji Unveils 2026-2027 Athlete Team
SAN DIEGO, Calif. (May 21, 2026) /ENDURANCE SPORTSWIRE/ - The Original Toesock Company, Injinji, is proud to announce its 2026-2027 athlete team, a diverse group of 35 standout individuals spanning trail, road, and ultrarunning, as well as hiking and mountain sports. Among this year’s roster are 12 returning athletes -...
May 21, 2026
J&A Racing Names Sentara Foundation As Premier Charity For Crawlin’ Crab Half Marathon Weekend
Virginia Beach, VA (May 21, 2026) /ENDURANCE SPORTSWIRE/ – J&A Racing is excited to announce that in partnership with the Sentara Foundation, the Dorothy G. Hoefer Breast Center will be the Premier Charity for the annual Sentara Crawlin’ Crab Half Marathon Weekend. With October being Breast Cancer Awareness Month, J&A Racing...
May 20, 2026
20th Denver Colfax Marathon Makes History In Its 2026 Race Weekend
DENVER, CO (May 20, 2026) /ENDURANCE SPORTSWIRE/ – Denver’s only marathon hit a milestone this weekend as the largest running event in the city’s history. The 20th Denver Colfax Marathon, presented by Cigna Healthcare, celebrated record‑setting performances and citywide momentum with over 28,000 runners racing through the Mile High this...
May 19, 2026
Anfi and Challenge Family Announce Strategic Partnership
May 19, 2026 /ENDURANCE SPORTSWIRE/ - The ANFI Group has announced a new commercial partnership with Challenge Family, marking a significant step forward to become the leading destination in international sports tourism for the renowned training grounds of Gran Canaria. Managing director of ANFI Group, José Luis Trujillo, emphasised the...
May 15, 2026
American Bicycle Group and Challenged Athletes Foundation Announce Partnership to Expand Access to Cycling for Athletes with Physical Disabilities
CHATTANOOGA, Tenn./ENDURANCE SPORTSWIRE/ - American Bicycle Group, parent company of Quintana Roo, Obed, and Litespeed, is working with the Challenged Athletes Foundation (CAF), expanding access to high-performance bicycles for athletes with physical disabilities through CAF’s grant program and adaptive sports community. Through the partnership, American Bicycle Group will serve as...
May 14, 2026
Waymo Named Official Rideshare Partner, Official Pace Car and Autonomous Technology Partner for 2026 Bay to Breakers
San Francisco, CA (May 14, 2026) /ENDURANCE SPORTSWIRE/ - Bay to Breakers (www.baytobreakers.com) taking place this Sunday is expecting 30,000 participants and every is welcome: runners, walkers, costumed, corporate teams and yes, autonomously driven vehicles The iconic annual race spanning, San Francisco proudly announces its expanded partnership with Waymo (www.waymo.com) as...
May 14, 2026
Good Guys Racing Taps Electrolit® as Official Hydration Partner, Leveling Up NYC’s Next Wave of Cycling Talent
Houston, TX (May 14, 2026) /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage – is doubling down on performance and purpose, announcing its partnership with New York-based elite bike racing collective, Good Guys Racing, as the team’s Official Hydration Partner. The collaboration brings together a science-backed hydration...
May 14, 2026
Local Businesses and Organizations Partner with Bike the Coast Ventura Ahead of Inaugural Event
VENTURA, Calif. /ENDURANCE SPORTSWIRE/ - Bike the Coast Ventura will be hosting their inaugural event on June 13, showcasing the charm of the Ventura community. The event has put a strong emphasis on its local involvement, focusing on building partnerships with businesses and organizations within the Ventura region and authentically...
May 13, 2026
Spartan and Puck Pack LLC Announce Powerhouse Partnership, Naming Protein Puck the Official Protein Bar of Spartan Race U.S.
BOSTON, MA (May 13, 2026) /ENDURANCE SPORTSWIRE/ — Spartan, the world's leading endurance sports and extreme wellness brand, is thrilled to announce a new multi-year partnership with Protein Puck. Starting with the 2026 U.S. Spartan Race season, Protein Puck will serve as the “Official and Exclusive Protein Bar of Spartan...
May 12, 2026
The North Face Named Official Performance Apparel Partner of U.S. Ski & Snowboard
DENVER, CO (May 12, 2026) /ENDURANCE SPORTSWIRE/ — The North Face today announces an eight-year partnership as the Official Performance Apparel Partner of U.S. Ski & Snowboard. Uniting two legendary names in mountain sports, this collaboration marks a significant milestone for both organizations in anticipation of the 2030 Olympic and...
