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April 9, 2026

Bay Area 100 Announces Official Partnerships for Inaugural Trail Ultramarathon

APRIL 9. 2026, OAKLAND, CA /ENDURANCE SPORTSWIRE/ - The Bay Area 100 is proud to announce its official corporate sponsors and partnerships for the race’s inaugural running on June 13. This premier slate of partners, led by presenting sponsor Mount to Coast, brings together a group of brands deeply committed...

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April 8, 2026

Kailas FUGA Team Signs US Elite Trail Runner Ryan Becker

Guangzhou, China (April 8, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA Team has announced the signing of US elite trail runner Ryan Becker as the most recent addition to its international team of athletes, which now includes 16 different nationalities. The addition of Ryan BECKER builds on Kailas FUGA’s strategy to partner...

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April 8, 2026

Olé Cocktail Co.(TM) Expands Multi-Year Partnership with ASICS Los Angeles Marathon, Deepening Commitment to Active Lifestyle Communities

LOS ANGELES, Calif. (April 8, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, announced that Olé Cocktail Co.(TM), the premium real tequila cocktail and mocktail brand from the Mark Anthony Brands portfolio, would return as an official partner in a new multi-year agreement. Olé’s...

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April 7, 2026

Tough Mudder and DUDE Wipes Join Forces to Combat Mud Butt

BOSTON, MA (April 7, 2026) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme wellness brand, and DUDE Wipes, the kings of the "cleanest exit" in the business, are proud to announce a partnership for the 2026 U.S. season that finally answers the age-old question: “How am I supposed to get...

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April 7, 2026

Clarifying the record about Ultrarunner Camille Herron, Wikipedia, and lululemon

Tucson, Arizona (April 7, 2026) /ENDURANCE SPORTSWIRE/– Borderland Trailrunning has released a formal clarification addressing comments made in a previous podcast episode from September 2024 with journalist Marley Dickinson regarding ultrarunner Camille Herron, providing additional context to ensure an accurate understanding of the facts. The statement is being republished to...

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April 3, 2026

London’s 100,000-Runner Gamble Exposes a Hard Truth for U.S. Race Directors: A Conference Badge Won’t Protect You in Court

DeKalb, Ill. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — Last week, The Guardian reported that the TCS London Marathon is in advanced talks to stage a two-day, 100,000-runner event in April 2027 — internally dubbed the “Double London Marathon.” If approved, the event would place 50,000 runners on the course each...

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April 3, 2026

The McCourt Foundation Partners With Lightspeed Commerce as the Official POS Partner of the 2027 ASICS Los Angeles Marathon

LOS ANGELES, Calif. (April 3, 2026) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation, the nonprofit organization behind the ASICS Los Angeles Marathon, today announced Lightspeed Commerce Inc. (NYSE | TSX: LSPD), the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, as the Official POS Software Platform Partner for the 2027...

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March 31, 2026

Keesler Federal Named Title Sponsor of the Iconic Battleship 12K

MOBILE, Ala. (March 31, 2026) /ENDURANCE SPORTSWIRE/ — The Battleship 12K, one of the Gulf Coast’s most iconic road races, today announced Keesler Federal Credit Union as its new Title Sponsor. The event will officially be known as the Keesler Federal Battleship 12K, marking an exciting new chapter for the...

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