SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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January 5, 2024
Zoot Sports Signs The Real Triathlon Squad
SAN DIEGO, Calif. /ENDURANCE SPORTSWIRE/ - Zoot Sports, a global leader in triathlon apparel and gear, is proud to announce the signing of The Real Triathlon Squad (RTS) to its elite pro roster. Consisting of top pro triathletes Nick Chase, Tamara Jewett, Lesley Smith, Marc Dubrick, Jackson Laundry, Garric Loewen,...
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January 4, 2024
Free Fly Apparel Signs Pro Surfer Evan Geiselman
Charleston, SC (January 4, 2024) /ENDURANCE SPORTSWIRE/ - Free Fly, a pioneering brand in bamboo performance apparel built for the outdoors, is thrilled to announce the recent signing of professional surfer and passionate fisherman Evan Geiselman. Evan will be joining the growing Surf Ambassador Team and bringing his lifelong knowledge...
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January 3, 2024
Red Bull acquires controlling stake in Bora-Hansgrohe
According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit. The notice, filed under the category of merger control and described as a “planned purchase...
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January 3, 2024
Gwen Jorgensen announces new bike sponsor for 2024
We’re waiting on a number of bike sponsor announcements over the next little bit, but we can start 2024 off with the news that 2016 Olympic champion Gwen Jorgensen will be riding a Canyon as she looks to try and make the US Olympic team for Paris this summer. In...
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January 2, 2024
Volunteer registration opens for 2024 Little Rock Marathon
LITTLE ROCK, Ark. (January 2, 2024) /ENDURANCE SPORTSWIRE/ - Volunteer registration for the 2024 Little Rock Marathon opens today. Everyone who registers before January 26 is guaranteed a commemorative marathon shirt. To register, simply go to: http://littlerockmarathon.com/volunteers/. Race weekend runs March 2-3, 2024. The Little Rock Marathon benefits Little Rock Parks and...
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December 27, 2023
UltraRunning Magazine Launches Old School Ultras Calendar
December 27, 2023, Bend, OR /ENDURANCE SPORTSWIRE/ - UltraRunning Magazine is proud to announce the launch of our 2024 Old School Ultras calendar. These events are a collection of legendary races that have stood the test of time and represent the ethos of ultrarunning. Each race was hand-selected for its...
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December 26, 2023
Verge Becomes Official Apparel Partner for the World Tour Intermarché-Wanty Team
NEW YORK, December 26th, 2023 / ENDURANCE SPORTSWIRE/ Verge, the innovative leader in custom cycling apparel, is honored to announce a new technical partnership with the UCI World Tour Team, Intermarché-Wanty. Under the multi-year agreement, Verge becomes the official custom clothing supplier for the prominent Belgian cycling squad through 2026....
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December 26, 2023
SUAREZ and Gran Fondo National Series Release 2024 Event Apparel Collection
(Gettysburg, PA – December 26, 2023) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series and SUAREZ Cycling Apparel today released the designs for event-specific cycling jerseys that will be included with registration for 2024 Gran Fondo National Series owned events. Now in its third year as the title sponsor of the...
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December 22, 2023
Smasher Gear Announces Exciting 3-Year Partnership with Lincoln Marathon
/ENDURANCE SPORTSWIRE/ Lincoln, NE – Smasher Gear is thrilled to announce a partnership with the prestigious Lincoln Marathon. Smasher Gear will become the official technical apparel for the Lincoln Marathon, providing participants with high-quality, performance-driven gear designed to enhance their running experience. Athletes can expect cutting-edge designs, innovative materials, and...
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December 22, 2023
Mountain Outpost to Broadcast the 2024 Hardrock 100
/ENDURANCE SPORTSWIRE/ - The Hardrock Hundred Mile Endurance Run (Hardrock) is excited to announce a partnership with Mountain Outpost (a division of Aravaipa Running) to deliver the 2024 Livestream of the Hardrock. Building on the excitement generated from the 2023 Livestream, Hardrock is looking forward to working with Mountain Outpost...
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December 20, 2023
Spartan Race Leaps into 2024 Brand Activations with EventHub
ENDURANCE SPORTSWIRE - EventHub, the leading event sponsorship marketplace for the endurance racing industry, is proud to announce that ALL of the Spartan Portfolio of North American events including Spartan, Tough Mudder, DEKA FIT and Spartan Kids related 2024 brand activation and partnership opportunities are now available on EventHub. Interested...
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December 20, 2023
ShowcasedQuintana Roo selected Global Bike Partner of Challenge Family Series
Chattanooga, TN (Dec. 20, 2023) — ENDURANCE SPORTSWIRE - Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Bike Partner of Challenge Family, beginning a collaboration that brings triathlon’s leading bike brand to a greater global base at Challenge Family events throughout Europe, Asia...
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December 19, 2023
Verge Renews Commitment to EuroCross Academy
NEW YORK, Dec 19, 2023 - ENDURANCE SPORTSWIRE – Verge, the leader in innovative custom cycling apparel, proudly announces the continuation of its sponsorship of the EuroCross Academy, a junior cyclocross team comprising talented riders from the United States who will be competing in Belgium during the “holy week” of...
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December 19, 2023
BibBoards Hits 2000 Races in 2023, Aiding Events Toward 100% Sustainability by 2024
[San Ramon, 12/19] /ENDURANCE SPORTSWIRE/ - BibBoards, the industry leader in innovative race bib fasteners, has proudly announced a significant achievement in its event participation. In the year 2023 alone, BibBoards marked a record by actively engaging in 2000 races, showcasing a substantial increase from the 750 events participated in...
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December 19, 2023
USA Cycling Announces BMX Freestyle Athletes Selected for the 2024 Olympic Qualifier Series
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced today the athletes who have been selected for the first-ever Olympic Qualifier Series hosted by the International Olympic Committee. The series includes two prestigious events in 2024: the first in Shanghai, China, from May 16-19, and the second in Budapest, Hungary,...
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December 19, 2023
Quintana Roo selected Official Bike Partner of Challenge Family Series
/ENDURANCE SPORTSWIRE/ - Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Bike Partner of Challenge Family, beginning a collaboration that brings triathlon’s leading bike brand to a greater global base at Challenge Family events throughout Europe, Asia and beyond. Now in its 21st...
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December 18, 2023
Shimano to Sponsor U23 Entries to Gran Fondo National Series Cycling Events
(Gettysburg, PA ) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that Shimano will sponsor the opportunity for riders under 23 years of age (U23) to register for SUAREZ Gran Fondo National Series events for just $23 per event. This sponsorship bolsters the long-term partnership between the Series and...
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December 12, 2023
Why Running Brands Are Signing College Athletes Who Can’t Race in Their Gear
It’s been a long time coming, but with an estimated 17 percent of all NCAA Division I athletes signing promotional deals to profit off their “name, image, and likeness” (NIL) in 2022, the era of stringently enforced amateurism in college sports seems to finally be over. To be fair, with...
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December 12, 2023
FitVine Wine Named Official Wine and Celebration Partner of The Rock ‘n’ Roll Running Series
TAMPA, Fla. (Dec. 12, 2023) /ENDURANCE SPORTSWIRE/ – Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with FitVine Wine. The partnership will feature FitVine as the Official Wine and Celebration Partner of each Rock ‘n’ Roll® Running Series event in the United States and see FitVine...
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December 10, 2023
Mississippi Gulf Coast Marathon Weekend: A Resounding Success!
BILOXI, MS. /ENDURANCE SPORTSWIRE/ - The Mississippi Gulf Coast Marathon Weekend reached its peak on Sunday morning as participants from across the nation crossed the finish line with remarkable achievements in the Marathon and Half Marathon. The coastal landscape served as a stunning backdrop for the runners, who showcased exceptional...
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December 7, 2023
Runners take over the Coast this weekend
BILOXI, MS. /ENDURANCE SPORTSWIRE/ - Thousands of runners will converge on Coastal Mississippi this weekend to participate in the Mississippi Gulf Coast Marathon and Coastal Running Fest. The event, now in its 8th year, continues to grow, drawing participants from 46 states, the District of Columbia, Australia, Bahamas, Canada, Puerto...
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December 5, 2023
Chargel Delivering Unexpected Energy Onsite At The Honolulu Marathon
Honolulu, HI (December 5, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the first-of-its-kind, pocket sized and easy to consume athletic Gel Drink, is closing out the 2023 racing season onsite at the Honolulu Marathon. Chargel, the Official Gel of the Honolulu Marathon, will have a booth equip with mobilized ambassadors passing out the...
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December 4, 2023
Hoag announced as new Title Sponsor of the OC Marathon
NEWPORT BEACH, Calif., December 4, 2023 /ENDURANCE SPORTSWIRE/ – In its ongoing commitment to creating a healthier community, Hoag announced today it will be the title sponsor of the 20th annual OC Marathon, now rebranded as the Hoag OC Marathon. The popular Southern California running festival will welcome more than 22,000...
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December 4, 2023
Thousands of Tiger Fans Finish on the 50
Baton Rouge, LA. /ENDURANCE SPORTSWIRE/ - Nearly 5,000 runners and walkers descended upon Tiger Stadium for the 6th Annual Our Lady of the Lake Health Tiger 10K. Passionate fans eager for their opportunity to Finish on the 50-yard line contributed to the record-breaking field size. 21-year-old William Ellender from Baton...
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November 30, 2023
Memorial Hermann and IRONMAN Agree to Multi-Year Extension of Title Partnership for IRONMAN Texas Triathlon
THE WOODLANDS, Texas / TAMPA, Fla. (Nov. 30, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN® and Memorial Hermann have entered into a multi-year extension to continue as the title partners of the Memorial Hermann IRONMAN® Texas triathlon, part of the VinFast IRONMAN North America Series. Registration for the 2024 Memorial Hermann IRONMAN North...