SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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September 4, 2023
Run Austin® Kickoff Week Presents a Week of Prizes and Rewards
Austin, TX - September 4, 2023 /ENDURANCE SPORTSWIRE/ – Run Austin® Kickoff Week is not just about miles and marathons; it's about celebrating the running spirit infused with excitement and the enticing chance to win prizes. From September 5th to September 12th, 2023, participants can embark on a week-long journey filled...
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August 31, 2023
Life Time Introduces Unprecedented Pre-Race Party for the 26th Annual Chicago Half Marathon & 5K Presented by HOKA
Chicago, Illi. (Aug. 31, 2023) /ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, is thrilled to unveil the precursor to the renowned Chicago Half Marathon & 5k presented by HOKA. Departing from a traditional race expo, the inaugural pre-race party is set to take place...
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August 31, 2023
Official Electrolit Sponsorship Fuels Basketball Prodigy Tristan Jass’s Athletic Triumphs
Houston, TX. (Aug 31, 2023) /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces its official hydration partnership with renowned basketball influencer and respected athlete, Tristan Jass, who has amassed a combined six million following across his social platforms. "I’m excited...
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August 31, 2023
Invictus Games Foundation sponsors wounded, injured and sick service personnel and veterans in RBC GranFondo Whistler 2023
[Vancouver / Whistler, BC] /ENDURANCE SPORTSWIRE/ - The Invictus Games Foundation is furthering its mission of inspiring recovery through sport by sponsoring the We Are Invictus category, one of two new categories in the RBC GranFondo Whistler 2023, created this year in celebration of the upcoming Invictus Games Vancouver Whistler 2025....
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August 30, 2023
GSI Outdoors and Buck Knives Partner to Celebrate Outdoor Cooking with Exclusive Prize Pack Giveaway
Spokane, Wash. — August 30, 2023 /ENDURANCE SPORTSWIRE/ - GSI Outdoors and Buck Knives are thrilled to announce an exciting partnership that celebrates the joy of cooking in the great outdoors. In collaboration with renowned outdoor cooking chefs, Adam and Jessica Cheek of @adam.northwest, the brands are set to launch...
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August 29, 2023
USA Triathlon Emphasizes Athlete Performance with New Partner Human Powered Health
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced Human Powered Health as an official partner, whose expertise in athlete assessments and personalized training recommendations are helping athletes at all levels reach their goals. “Collaborating with Human Powered Health gives our community access to their team’s deep-rooted knowledge in athlete physiology,” said...
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August 28, 2023
ShowcasedTaylor Knibb Joins The Feed High Performance Team
Broomfield, CO/ENDURANCE SPORTSWIRE/ – The Feed, the premier online marketplace for athletes to get all of their favorite sports nutrition, recovery gear, and high performance supplements, is excited to announce its partnership with Taylor Knibb, the newest athlete to join the High Performance Team. "I'm excited to partner with The Feed...
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August 28, 2023
CamelBak® Redfines Limits at Dacia UTMB Mont-Blanc
PETALUMA, Calif. (Aug. 28, 2022)/ENDURANCE SPORTSWIRE/ – Today, CamelBak, the global leader in personal hydration products, and official hydration sponsor for UTMB Mont Blanc, announces several new events, partnerships and activities aimed at growing the ultrarunning community and redefining the limits of athletics at the Dacia UTMB Mont-Blanc. Through its ongoing partnership...
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August 26, 2023
Turkish Airlines announced as Official Airline Partner of RBC GranFondo Whistler
[Vancouver, BC Canada]/ENDURANCE SPORTSWIRE/ - Turkish Airlines, national flag carrier of Türkiye and 8 times winner of the Skytrax Best European Airline award, including in 2023, today announced a new partnership with RBC GranFondo Whistler, the largest Gran Fondo cycling event in North America, becoming Official Airline Partner. This partnership...
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August 24, 2023
USA Triathlon and Challenged Athletes Foundation Commit to Professional Prize Purse for a Third Year at USA Paratriathlon Nationals
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon, in partnership with the Challenged Athletes Foundation (CAF), announced that for the third year a professional prize purse with be offered to athletes who medal at the USA Paratriathlon National Championships. The $20,000 total purse, provided equally by USA Triathlon and CAF, will...
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August 24, 2023
The Kerrville Tri and evamor Enhance Partnership
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ – The Kerrville Triathlon Festival welcomes evamor as Official Water sponsor for the second year in a row. In addition to providing water to all finishers, the company will keep staff and volunteers hydrated as well as offer the public a chance to try the water at...
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August 22, 2023
U.S. Air Force Special Warfare to Partner With Spartan
BOSTON, MASS. (08/22/2023)/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced that the U.S. Air Force Special Warfare will return as an Official Partner of select races in August 2023 to April 2024. “At Spartan, we pride ourselves on promoting the same traits military recruiters...
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August 22, 2023
CFG Bank to Serve as Official Banking Partner of Baltimore Running Festival
August 22, 2023- (Baltimore, MD)/ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) announced today CFG Bank will serve as the official banking partner of the Baltimore Running Festival and as CSE’s new corporate banking partner. The exclusive two-year deal kicks off with the 22nd running of Charm City’s biggest running event...
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August 21, 2023
Team Novo Nordisk and Novo Nordisk confirm three-year renewal of historic partnership
Atlanta, GA/August 21, 2023/ENDURANCE SPORTSWIRE/ – The world’s only all-diabetes professional cycling team is excited to confirm the extension of their successful partnership with principal sponsor Novo Nordisk for another three years carrying Team Novo Nordisk into 2026. In 2021, Novo Nordisk & Team Novo Nordisk celebrated the discovery of insulin. This...
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August 21, 2023
Humango Announces Partnership with Triathlete and Coach Matt Hanson
August 21, 2023, (Boulder, CO) /ENDURANCE SPORTSWIRE/ - Humango, an AI-powered digital coaching platform, has announced its partnership with professional triathlete, coach, and six-time Ironman champion, Matt Hanson. This sponsorship furthers the company’s commitment to improving athletic performance and motivation through personalized training plans. Hanson’s coaching business, Matt Hanson Racing,...
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August 17, 2023
Lumaflex is Ready to “Lumanate” DEKA FIT Events with Red Light Therapy in New Partnership with Spartan Brand
MINNEAPOLIS, Minn. / August 17, 2023 /ENDURANCE SPORTSWIRE/ – Lumaflex, a healthtech startup that has developed the world’s first FDA-cleared portable, flexible, waterproof red light therapy device, has announced a new partnership with DEKA FIT by Spartan, one of the most well-known event-driven brands in fitness. Lumaflex will have a presence...
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August 17, 2023
Runners’ Miles Will Save Wildlife as Boulderthon Partners with Denver Zoo
BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Denver Zoo is joining the partner pack at Boulderthon®, the fastest-growing running series in Colorado. The nonprofit wildlife conservation organization, which cares for more than 3,000 animals on its Denver campus and helps save wildlife around the world, has signed on as the Official Conservation Partner for...
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August 16, 2023
Eight-time PGA Tour Winner Fred Funk Partners with SummaForte™
GREAT FALLS, VA /ENDURANCE SPORTSWIRE/ – SummaForte™ is pleased to announce its partnership with iconic PGA Tour Champion golfer Fred Funk. Funk, an 8-time winner on the PGA Tour, remains one of the most popular players in the game today. He will join the growing list of leaders in sports and...
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August 16, 2023
In Motion Events Welcomes GOVX As New Title Sponsor For Local Running Event
San Diego, CA./ENDURANCE SPORTSWIRE/ – In Motion Events has officially announced a new title sponsor for one of its most popular races. The GOVX San Diego Half Marathon & 5K showcases GOVX’s investment in this community and brings additional focus to the event’s support of the military, first responders, emergency medical...
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August 16, 2023
BMC Partners with Gran Fondo National Series Through 2024
Gettysburg, PA – August 16, 2023/ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce a new partnership with BMC. The renowned bicycle brand will have a significant presence at 2023 and 2024 SUAREZ Gran Fondo National Series events, including showcasing an exciting new line up of products. “I am...
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August 14, 2023
Powering Smiles, Energizing Strides: Philips Sonicare Announced as Presenting Sponsor of the 2023 Long Beach Marathon
LONG BEACH – Aug. 14, 2023 /ENDURANCE SPORTSWIRE/ – The Long Beach Marathon today announced that Philips Sonicare, the #1 dental professional recommended sonic toothbrush brand worldwide, has been named as the presenting sponsor for the 2023 Long Beach Marathon and Half Marathon, which will take place the weekend of October...
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August 10, 2023
ROKA Renews Partnership with Olympic Gold Medalist Gwen Jorgensen
Austin, Texas (Aug. 10, 2023) /ENDURANCE SPORTSWIRE/ - ROKA, a leading performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive endurance athletes, announced today the re-signing of Olympic gold medalist and two-time World Champion, Gwen Jorgensen. Jorgensen returns to triathlon after taking several years...
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August 10, 2023
Link My Ride teams up with The National Cycling League to provide community support in a multi-year partnership.
/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) has announced an official multi-year partnership with Link My Ride. This partnership celebrates both companies’ shared commitment to supporting the cycling industry through community and innovation. The NCL launched last year, is reimagining the future of sports with the first women- and...
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August 10, 2023
Kerrville Tri and GU Energy Labs Join Forces to Power Athletes
Kerrville, Texas, August 10, 2023 /ENDURANCE SPORTSWIRE/ – Kerrville Triathlon Festival is excited to announce its continuing partnership with GU Energy Labs for the third year in a row. The company will be the official Energy Gel and Chews sponsor for the event, providing on-course nutrition for participants competing in the...
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August 9, 2023
PTO Signs Up Leading Beverage Brand POKKA For First PTO Asian Open
London, UK /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed leading Asian beverage brand POKKA as the Official Drinks Partner of the PTO Asian Open. The one-year partnership will start at this month’s inaugural PTO Asian Open in Singapore on 19-20 August and focus its activity around on-course product at...