SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

March 9, 2022
Showcased100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited...

March 8, 2022
ShowcasedColorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /ENDURANCE SPORTSWIRE/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...

March 4, 2022
ShowcasedDean Karnazes appointed Chief Exercise Officer for Afloat
TAMARAC, Fla. /ENDURANCE SPORTSWIRE/ - Afloat, the creators of the reimagined and technologically advanced waterbed, have announced a new partnership with ultrarunner Dean Karnazes. Taking on the honorary title of Chief Exercise Officer, Karnazes will act as an ambassador for the brand, sharing how waterbeds offer a superior level of...

March 3, 2022
ShowcasedSpeed Hound to Be Recovery Partner for Clash Miami
Menlo Park, CA (March 3, 2022)/ENDURANCE SPORTSWIRE/ - Speed Hound is proud to announce a partnership with Clash Endurance and named the official recovery sponsor for the Clash Miami event. While athletes swim, bike, and run their way through the south Florida terrain, they’ll have the full support of Speed Hound...

March 3, 2022
ShowcasedSports Backers, Allianz Partners announce partnership for Allianz Partners Richmond Marathon
RICHMOND, VA /ENDURANCE SPORTSWIRE/ - Sports Backers announced today a new partnership with Allianz Partners, making the consumer specialty insurance provider the new title sponsor of the Allianz Partners Richmond Marathon. The 2022 event is set for Saturday, November 12, in downtown Richmond, and also features the CarMax Richmond Half...

February 15, 2022
ShowcasedGran Fondo National Series Announces Travel Partnership with Movich Cycling
(Gettysburg, PA – February 15, 2022) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is announcing a new travel partnership with Movich Hotels in Colombia. More specifically, the partnership introduces Series riders to Movich Cycling, which organizes premier cycling experiences in Medellin. Along with on-site activations at select Gran Fondo National...
February 11, 2022
ShowcasedNorCalUltras Introduces Altra Running as Presenting Sponsor for 2022 Ultra Trail Race Programming
Cool, CA /ENDURANCE SPORTSWIRE/ - NorCalUltras has announced a partnership with Altra Running, an innovator in the performance footwear category, as the presenting sponsor and exclusive footwear partner for all NorCalUltras trail races in 2022. Altra will support the three most premier endurance events in the United States owned and...

February 8, 2022
ShowcasedUNDRBUDR Continues Partnership with Gran Fondo National Series as Exclusive Chamois Cream Partner Through 2022
Montclair, NJ, February 8, 2022 /ENDURANCE SPORTSWIRE/ - UNDRBUDR, developer of high performance, nature-inspired skin care and recovery products, today announced an exclusive sponsoring partnership with the Gran Fondo National Series (GFNS) to continue throughout 2022. This year the relationship will expand to highlight the company's full line of skin...
January 27, 2022
ShowcasedArgon 18 Welcomes Joe Skipper, Ruth Astle and Jannik Schaufler to the Family
January 27, 2022 /ENDURANCE SPORTSWIRE/ - Triathletes Joe Skipper, Ruth Astle and Jannik Schaufler are officially riding Argon 18 for the 2022 season. All three have rapidly made their mark on the global triathlon scene, and promise to continue to stir things up at the top level in seasons to...
January 20, 2022
ShowcasedEVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events
One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...