PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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July 12, 2021
ASICS Launches NFT ‘Digital Footwear’ at Auction This Week
Another wave of the future — digital footwear — is here. ASICS’ new footwear collection isn’t actually footwear at all … it’s a massive 189-piece collection of nine ASICS digital footwear products. And all the products will be up for grabs via NFT. GearJunkie
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July 9, 2021
Newton Running announced as new running shoe partner of DATEV Challenge Roth
ROTH. Newton Running, the American running shoe company that has made a name for itself with its innovative running shoe technologies promoting a natural, healthier running form, is the new running shoe partner of DATEV Challenge Roth powered by hep. This partnership further reinforces TEAM CHALLENGE’s focus on sustainability, as...
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July 8, 2021
IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes
KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted in the innovative technology of the EV1 automobile—the world’s first mass-produced electric car. Today IZIP...
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July 8, 2021
Kitsbow Unveils Updated Haskell Mountain Bike Short
Old Fort, N.C. (July 8, 2021)– Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell mountain bike short. Leading the outdoor apparel industry in lean manufacturing, Kitsbow artisans will be sewing the Haskell Short one at a time at its factory...
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July 7, 2021
X2 Performance, a manufacturer of sports drinks and supplements, raised $16 million
Giants running back Saquon Barkley has joined Bucs linebacker Lavonte David and the NBA’s Kawhi Leonard as an investor in X2 Performance, the makers of non-carbonated energy drinks. Barkley’s investment comes as part of a $16 million Series D raise, led by previous investor L Catterton. The company started in...
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July 7, 2021
SoulCycle Thrives As People Return ‘In Droves’
Equinox’s SoulCycle is reaping the benefits of renewed interest in in-person fitness experiences. In May, the company said New York’s new membership sales had increased 55%. By then, all fitness centers nationwide had reached 83% of their January 2020 traffic levels. Front Office News
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July 7, 2021
BASE Performance – Energy Bar Provider for Aspen Skiing Company
Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....
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July 7, 2021
Küat Racks Adds a Second Distribution Facility in Gardena, CA
July 7, 2021 (Springfield, MO)– Küat Innovations, Inc., a Springfield, MO based company, has added a second distribution facility in Gardena, CA, just 16 miles from the Port of Los Angeles and Port of Long Beach. This second distribution facility will add 8500 square feet of space and will allow...
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July 7, 2021
Kodiak Commits to Sustainability with “Built for What Matters” Initiative
Cambridge, Ontario, July 7, 2021– Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and...
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July 6, 2021
UltrAspire Introduces a New Patented Vest Harness System
UltrAspire has been introducing concepts to drive the running industry forward since the company’s inception in 2012. Owner and founder, Bryce Thatcher, known as the “Father of Hydration” has designed hundreds of products over his 35-year career that have shaped the evolution of hydration carry options to the present day....
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July 6, 2021
Neversecond™ Science-Based Sports Nutrition Helps Athletes Fuel Optimally
(July 6, 2021; NEW YORK, NY) Today, endurance sports nutrition upstart, Neversecond™, introduced their line of scientifically-proven fueling solutions that promise to forever alter the sports nutrition landscape by helping endurance athletes unlock their true potential. Neversecond™ gels and drink mix, which are being used by EF Education-Nippo Pro Cycling and...
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July 5, 2021
Soul Cap: Afro swimming cap Olympic rejection could be reconsidered after backlash
Soul Cap, which makes caps to fit over and protect dreadlocks, afros, weaves, braids, and thick and curly hair, said FINA, the water sports world governing body, had told them the hats aren't suitable because they don't follow "the natural form of the head". The comments sparked criticism from many...
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July 2, 2021
USA Cycling Partners with Zespri™ SunGold™ Kiwifruit to Help Fuel Your Rides
Colorado Springs, CO (July 2, 2021) - USA Cycling is proud to announce Zespri™ SunGold™ Kiwifruit as an official sponsor for the summer cycling season. With a combination of more than 20 vitamins and minerals1 and three times the vitamin C in a medium orange2,* per serving (2 kiwifruit), Zespri SunGold Kiwis are the perfect pre and...
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July 1, 2021
Thousand and CHPT3 Team Up to Create Striking New Twist on Classic Chapter Helmet
LOS ANGELES (July 1, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, today announced a design collaboration with British bicycling brand, CHPT3, and the availability of the limited edition CHPT3 x Thousand Barrivell Chapter Helmet. Inspired by the architecture and history of CHPT3 founder, David Millar’s, second home city...
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July 1, 2021
rabbit Launches PRO Trail Collection – Inspired by Amanda Basham, Eric Senseman & Hayden Hawks
July 1st, 2021. Santa Barbara, California — rabbit launches the PRO Trail Collection, inspired by three professional trail athletes that run on the rabbitPRO team: Amanda Basham, Eric Senseman and Hayden Hawks. The PRO Trail Collection is comprised of three individual capsules, one for each athlete, consisting of particular pieces to...
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July 1, 2021
Onewheel x Thousand: Introducing a new special edition Onewheel x Thousand helmet
SANTA CRUZ - June 30, 2020 - Future Motion, makers of the popular Onewheel product line and Thousand, maker of stylish, high-performance helmets announced a new Thousand x Onewheel collaboration helmet, now available on Onewheel.com for $90. “Thousand helmets are one of the few helmets that we actually get compliments...
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July 1, 2021
Fast Talk Laboratories Introduces Pathways™, a “Master Class” for Endurance Sports
July 1, 2021 – Boulder, Colorado, USA – Fast Talk Laboratories, the fast-growing sport science community and virtual performance center, is pleased to introduce Pathways, a new way to explore concepts, master skills, and solve training challenges. Pathways are collections of expert articles, videos, and podcast episodes that dive deep into...
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July 1, 2021
deboer wetsuits introduces the Groove 1.0 wetsuit
Stamford, CT. July 1, 2021. deboer wetsuits is proud to introduce the Groove 1.0 wetsuit. The Groove 1.0 wetsuit retains the characteristics deboer wetsuits is known for – incredible flexibility and optimal buoyancy, while also incorporating a rugged design to stand up to the rigors of everyday training. The Groove 1.0 is...
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June 29, 2021
Saucony® Launches The All-New XODUS 11
WALTHAM, MA (June 29, 2021) – As trail running continues its growth trajectory, so too is the mileage that trail runners are racking up in the rough stuff. For long-haul runs, off-road adventurers need a shoe that’s built to go the distance. Today, global performance running lifestyle brand Saucony introduces...
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June 29, 2021
Marmot Celebrates Its Partnership with The Venture Out Project
Rohnert Park, Calif. — Jun 29, 2021— This month Marmot announced a continuation, expansion, and appreciation of its partnership with The Venture Out Project, a 501c3 non-profit that leads outdoor trips and courses for LGBTQ+ people to experience the outdoors and providing education and support that helps schools and organizations...
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June 29, 2021
Go Hybrid and Combine In-Person Events with Challenges to Increase Reach and Sponsor Value
As more and more events are able to go back to in-person events, it's key to support both in-person and do-anywhere events on the same platform. This not only offers best-in-class experience to all participants but also increases sponsor opportunities by increasing the reach of your event. Integrated results platform...
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June 28, 2021
Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family
LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...
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June 24, 2021
A Fit for Every Body: REI Co-op Announces Expanded Apparel Sizing
The retailer will soon offer up to women’s size 20 in a core group of activities. Yoga, hiking, snow sports, running, fitness, swimming, and cycling are at the top of the list. Not only will it offer gear in a wider range of sizes, but it will also commit to...
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June 23, 2021
Bird launches new e-bike and Smart Bikeshare platform to meet demand for eco-friendly transportation
Bird has announced the addition of shared e-bikes to its fleet of micro-electric vehicles, as well as the launch of the Bird Bike. Bird currently operates e-scooters in more than 250 cities globally and will bring its shared bikes and Smart Bikeshare platform to select cities this year. BikeBiz
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June 23, 2021
Increase engagement of in-person events and hybrid challenges with Finisher Certificates and Virtual Bibs on sodisp.com
Two new, much requested, features have been released on the sodisp.com challenge platform. Virtual Bibs and Finisher Certificates add two more great pieces of shareable content to further improve user engagement during each challenge. Both features are also available for in-person events. The Virtual Bib is emailed to each participant at the...