January 8, 2021

CAKE launches CAKE Connect, a Mobile App and Connectivity Platform

(Stockholm, Sweden – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of CAKE Connect. This mobile app integrates with a brand-new connectivity module on CAKE’s motorbikes to enable various connectivity-based features and remote software updates. All new CAKE bikes come standard with this connectivity feature,...

January 7, 2021

New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance

While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail

January 5, 2021

A OnePlus fitness tracker is on the way — here’s what we know

OnePlus Band is launching on January 11 in India, and here are some of its specs: 24/7 heart rate + SpO2 blood saturation monitoring, sleep tracking, 1.1" touch amoled display, 14 days battery, IP68 and 13 exercise modes. PLUGG

January 5, 2021

There’s a New Way to Choose the Right Running Shoe

Pronation - ensuring that your shoe enabled your foot to roll inward with the right amount with each stride - is out, comfort is too vague, but measuring “habitual motion path” can guide one to a shoe that minimizes injury risk. Outside

January 5, 2021

Speedo USA Named Title Sponsor of Salty Sports Society’s SALT Series

Saint Augustine Beach, Florida – In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December, making the Speedo SALT Series the only multi-destination open...

January 4, 2021

New 10-year study confirms super shoe effect

A new analysis of the last 10 years of results from four World Marathon Majors races adds much evidence to the idea that super shoes produce faster times. Podium Runner

January 4, 2021

The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020

San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....

December 31, 2020

The RunnerBox and RiderBox Debuts Winter Edition with Only 450 More Subscription Spots Remaining

The RunnerBox and RiderBox, a leader in the endurance gift and subscription industry, has debuted its most highly anticipated box of the year: The Winter Edition. After selling out of limited-edition holiday gift boxes and reaching maximum subscriber limits in conjunction with the release of this edition in past years,...

December 30, 2020

Nike Has Two New Running Shoes Releasing in Early 2021 Made to Reduce Injuries and Help You Run Faster

The pair of road-ready shoes, the ZoomX Invincible Run and the React Infinity Run 2, are part of its mission of creating a future where no runner gets injured and every runner gets faster. Footwear News

December 29, 2020

100%® Launches Bevo Comfort™ PPE Goggle

SAN DIEGO, Calif. – December 29, 2020– 100%®, the San Diego-based sports performance company, has announced a breakthrough in PPE goggle technology with the debut of the Bevo Comfort™ PPE Goggle. Designed based on feedback from doctors, nurses and other healthcare workers, the Bevo Comfort has been built for all-day...

December 28, 2020

Adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its Other Sustainability Goals

The German athletic powerhouse stated that more than 60% of its products will be made with sustainable materials in 2021, marking the next step in Adidas’ mission to end plastic waste. It will also produce 17 million pairs of shoes with recycled plastic waste from beaches and coastal regions. Footwear...

December 22, 2020

Announcing ultra-flexible multi-sport support for virtual challenges

We are proud to announce the sodisp platform now supports an extremely flexible solution of hosting multi-sport events. The new features can be combined with our existing feature set bringing a unique virtual experience to virtual multi-sport events. Our unique auto-sync from a multitude of GPS watches and apps are...

December 22, 2020

RunSignup | GiveSignup Opens Registration for 2021 Virtual Winter Symposium

RunSignup | GiveSignup, the leading technology provider for US races, opened registration for their 2021 Virtual Winter Symposium taking place January 19-21st.This virtual event includes two days of sessions designed to share cutting edge technology with event organizers and nonprofits, with an optional third day for timers interested in RaceJoy...

December 22, 2020

The RunnerBox and RiderBox Sellout of Limited-Edition Holiday Box and Unveil Instantly Downloadable Gift Cards

The RunnerBox and The RiderBox, the leading provider of athletic gift and subscription boxes, recently announced the sellout of their highly anticipated Holiday Box. Despite increased inventory ahead of the COVID-19-induced heavy online shopping year, the seasonal Limited Edition sold out in a matter of weeks. “Our team has a...

December 21, 2020

iFit Celebrates the Holiday Season with Festive Workouts and a Santa-Themed 5K

(LOGAN, Utah, December 21, 2020)—iFit, the patented, interactive, connected fitness platform, celebrates this holiday season with a collection of festive workouts. iFit members can embrace this joyous time of year with a cycling series in snowy Alaska, a walking and jogging tour of Germany during the holidays, and a Santa-themed...

December 18, 2020

Launch of BRÈINFÚEL Ignites Functional Beverage Category with High-Performance Nootropic Beverage

Chicago, IL (December 18, 2020) – Officially launched and available for purchase online, BRÈINFÚEL (Breinfuel) evolves from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity. Developed by Dr. Gerald Horn, a Lasik surgeon with a background in pharmaceutical science and disruptive drug development,...

December 17, 2020

ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote

Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar Remote (DBR). The new remote follows on the heels of the highly successful mountain bike...

December 17, 2020

Thieves nab $160,000 in bikes from Specialized headquarters

Thieves made off with museum pieces and bikes owned by employees of Specialized Bicycles last Dec. 13, with bikes valued at more than $160,000 taken from its headquarters during a daytime break-in and robbery. VeloNews

December 17, 2020

Will the Gym Industry Embrace Apple Fitness+?

The launch of Apple Fitness+ has already been embraced by one of the largest gym chains in North America. Life Time will offer the $9.95 per month Apple Fitness+ subscription free to all its more than 1.5 million members, part of a renewed digital push by the chain that has...

December 17, 2020

THRU’s Proprietary Bike Delivery Service Upgrades Customers’ Experience

Your Bike. There. THRU’s new flagship “Ready to Roll” service delivers a professionally assembled bike instead of a bike in a box. New bike owners are ready to ride immediately and don’t have the headache of assembling - or finding a bike mechanic to assemble - their new bike for...

December 16, 2020

Wahoo SUF Launches Inspiration Video Series

ATLANTA, December 16, 2020 - With the indoor training season in full swing, the Wahoo SUF Training App wants to help you get motivated to ride with the new Inspiration series of video-based workouts. Inspiration is a curated collection of 31 of the most inspiring films in cycling and endurance...

December 16, 2020

Unique Florida-inspired iSUP and open water swim brand launches in Tampa Bay, Florida

(TAMPA, DECEMBER 16) — For many entrepreneurs, a new business idea usually comes from sensing a need and finding a way to meet it. For retired professional triathlete Rich Allen, it was something in the water — literally. “Although I’m not originally from Florida, I have been coming here three or four...

December 16, 2020

IRC Tire Introduces The Boken DoubleCross Tire

Davis, CA— IRC Tire introduces the all-new Boken DoubleCross tire line up.  As its name implies, the Boken DoubleCross is a dual-sport tire. Depending on the size, it’s an aggressive all-conditions gravel tire or a CX race tire. DoubleCross tires offer a more aggressive tread than the original IRC Boken...

December 16, 2020

The launch of RACE EXPLORER – Innovation in Race Results

After a tough year for mass participation events, many race directors are looking for an edge to generate more engagement in their event for 2021.  The launch of RACE EXPLORER– a visual race analytics service for all event types – provides an exciting and interactive way for competitors to review...

December 15, 2020

Original foldable antenna by RACE RESULT still the market leader

Five years ago, RACE RESULT first introduced the foldable antenna. This innovation revolutionized the timing industry and quickly became one of the biggest draws of timing companies to switch to RACE RESULT technology. Timing crews could spend less time laying out antenna mats and connecting cables; race directors could close...