PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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June 2, 2021
ASICS introduces tool to measure running’s effect on the mind
ASICS has launched a worldwide study on the effects of exercise on mental health and wellness, and everyone is invited to participate. The study employs a new online tool designed by the team at ASICS called the Mind Uplifter, and it uses facial recognition software and individual self-reports to analyze...
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June 2, 2021
Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents
Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...
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June 2, 2021
TriggerPoint Launches Compact GRID Travel Foam Roller
CARLSBAD, Calif. (June 2, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the GRID Travel is a smaller, compact version of TriggerPoint’s original GRID Foam Roller, and offers...
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June 2, 2021
woom Launches Its First Electric Bike for Kids in the U.S.
June 2, 2021– AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork, hydraulic...
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June 1, 2021
GU Energy Labs Introduces New Liquid Energy Gel Flavor
Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing, with its slightly spicy sweetness. Cola is the fifth flavor in the Liquid Energy line,...
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June 1, 2021
Champion® and Levi’s® Unveil BMX Freestyle U.S. Olympic Competition Gear
COLORADO SPRINGS, Colo. (June 1, 2021) – BMX Freestyle is making its Olympic Debut in Tokyo this summer, and USA Cycling has tapped Champion® Athleticwear and the Levi’s® Brand to be the official apparel providers for the BMX Freestyle National Team. As these athletes ascend to the highest platform in...
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June 1, 2021
MYLAPS offers coaching software to get extensive training insights
Haarlem/Utrecht – Get the most out of your training data and say goodbye to your stopwatch. The newly launched CoachSUITE turns MYLAPS training data into valuable (live) insights for sports coaches and athletes. MYLAPS offers this tool to all coaches, tracks, and federations that strive to get the most out...
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June 1, 2021
Gnarly Nutrition Launches Fuel2O Sport Nutrition Drink Mix
Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed to keep you going during long endurance activities. Fuel2O is an all-in-one...
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June 1, 2021
Liv Cycling Unveils All New 2022 Langma Disc Range
NEWBURY PARK, Calif. (June 1, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the all-new Langma Disc range offering road riders an even lighter, stiffer and faster bike that outperforms the competition. From discerning road enthusiasts to UCI WorldTour riders, the Langma Disc...
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June 1, 2021
The RunnerBox and The RiderBox Come in Hot with their Latest Summer Edition
The RunnerBox and The RiderBox unveiled their new Summer Edition box today. Leaders in the subscription industry, The RunnerBox and The RiderBox deliver bi-monthly boxes to subscribers that highlight the top products of the season. With summer bringing hot temperatures and multiple racing opportunities, the latest edition is loaded with...
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May 28, 2021
State Bicycle Team x Rapha
State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 Season. Each piece is adorned with the team’s signature tie-dye pattern adding to the unique style State Bicycle Co. Team is known for. The collection includes 2 of Rapha’s Classic Flyweight Jerseys (White and Black), a...
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May 27, 2021
Stages Cycling Launches Virtual Ready Program for StagesBike SB20 Smart Bikes
(Boulder, CO – 27 May, 2021) StagesⓇ Cycling is offering customers three months of premium access to the virtual cycling platform of their choice with purchase of a StagesBike SB20 Smart Bike. The promotion, which is going on globally from now until July 1, 2021, includes many of the popular...
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May 26, 2021
NOCCO Supports Athlete Ambassadors in the CrossFit® Semifinals
LOS ANGELES (May 26, 2021) – NOCCO– the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting this year’s 2021 CrossFit® Semifinal and is competing with five athlete ambassador participants. NOCCO will be present to provide their athletes with fuel and stamina to conquer the competition....
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May 26, 2021
Barebells Fuels Athlete Ambassadors at This Year’s CrossFit® Semifinals
LOS ANGELES (May 26, 2021) – Barebells– the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at the 2021 NO BULL CrossFit® Semifinals. “Our ambassadors have been training and preparing for this for a long time,” said Ben Jones, CEO. “They prove that hard...
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May 26, 2021
As an Ode to Joints on National Jogging Day (June 2); Purity Products® Promotes Game-Changing Joint Care Supplement
Plainview, NY (May 26, 2021) – In celebration of National Jogging Day on June 2, Purity Products® is highlighting their best-selling FLEXURON® supplement for mitigating the wear and tear on joints. Backed by clinical studies and 18 U.S. patents, FLEXURON® blends Krill Oil, low molecular weight Hyaluronic Acid, and Astaxanthin...
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May 26, 2021
Mountain Hardwear Launches PCT™ Pack Unveiling Dynamic New Hoverbelt Technology
Richmond, Calif. (May 26, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, today released a multi-day hiking specific pack -- the PCT™ -- with a revolutionary design to the industry standard pivoting belt. The addition of the PCT™ along with another style, the...
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May 25, 2021
CADEX Expands Road Wheel Product Line with the CADEX 36 Disc
(May 25, 2021) —CADEX, the manufacturer of high-performance cycling products, announced today the launch of their new CADEX 36 Disc Wheel System. At 1302g for the set, these superlight hookless carbon wheels feature a best-in-class stiffness-to-weight ratio and have been designed for riders demanding quick acceleration, exceptional efficiency, as well...
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May 25, 2021
Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...
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May 25, 2021
Alchemy Introduces the Redesigned Atlas Family of Road Bikes
DENVER, CO, May 25, 2021 — Alchemy Bicycles, known for their custom direct-to-rider carbon and titanium bikes, is proud to launch their redesigned family of Atlas road bikes for 2021. Customers can now choose between carbon or titanium, road or all-road, and stock or custom geometry for the most personalized...
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May 24, 2021
Velocio launches 2021 Unity Jersey to support climate focused non profit partners
Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually...
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May 21, 2021
RunSignup Launches RaceDay Scoring Version 3.0
May 21, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces RaceDay Scoring Version 3.0 new team upgrade release. This latest release of RaceDay Scoring encompasses substantial innovation for timers scoring events with a team or group component, such as running clubs, corporate teams, and relays. This significant upgrade spans...
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May 21, 2021
Patent Granted on RACE RESULT active timing technology
RACE RESULT is excited to announce the granting of EU and US patents on its active transponders. Launched in 2014, the RACE RESULT active timing technology has quickly proven itself worldwide and has developed into one of the most widespread solutions for top-class sporting events. “Even after more than seven...
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May 20, 2021
Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography
Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...
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May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
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May 19, 2021
Peloton releases software fix for recalled treadmills
The new automatic software update adds a new “Tread Lock” feature that stops and locks the belt after 45 seconds of non-use outside of a class. Users will be required to enter a four-digit code to unlock the belt and start it again. NBC News