PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 3, 2026
ShowcasedhDrop Partners with Wahoo to Bring Real-Time Sweat and Hydration Data to ELEMNT Cycling Computers
June 3, 2026 /ENDURANCE SPORTSWIRE/ - hDrop today announced an upcoming integration with Wahoo ELEMNT GPS cycling computers, following Wahoo’s latest ELEMNT firmware update adding support for next-generation performance sensors. Once available, the integration will enable riders to view live sweat and hydration analysis directly on their head unit for the...
June 2, 2026
Independence Day Events Celebrated 250th Anniversary Through Magic Race Swag
/ENDURANCE SPORTSWIRE/ - Independence Day races are a staple of the American race calendar. But 2026 is different: America's 250th anniversary means race directors are looking for ways to make this year's event feel bigger than usual — something participants will remember specifically because of the occasion. Two events this...
June 2, 2026
BikeInsure Launches “Buzzy” AI — The Smart Bike Insurance Advisor for Cyclists
WASHINGTON, DC (June 2, 2026) /ENDURANCE SPORTSWIRE/ — BikeInsure today announced the launch of Buzzy™ — the Bike Insurance Advisor, an AI-powered educational experience designed to help cyclists better understand bicycle and e-bike insurance coverage before and after enrollment. Integrated directly into the BikeInsure website experience and developed using Claude...
May 29, 2026
Magic Race Swag Highlights How Interactive Effects Respond to Different Race Conditions
May 29, 2026 /ENDURANCE SPORTSWIRE/ - Interactive race swag is increasingly evaluated based on race conditions, participant movement, and event timing rather than visual appearance alone. Interactive effects respond differently depending on event conditions Sun-activated color-changing shirts and medals are most noticeable under bright outdoor daylight conditions, where sunlight creates...
May 28, 2026
Oura Launches 5th Gen Ring, Going All-In on Preventive Health
Oura has launched Oura Ring 5, its newest smart ring as the company, which was recently valued at $11 billion and is prepping for an IPO, looks to defend its lead in the increasingly competitive wearables market and push further into preventive health. The new ring is 40% smaller than Oura Ring 4,...
May 28, 2026
Workout Writer Helps Runners and Cyclists Turn Plain-Language Workout Notes into Structured Apple Watch and Garmin Sessions
May 28, 2026 /ENDURANCE SPORTSWIRE/ - Workout Writer, a new iOS and macOS app for runners and cyclists, has launched to make it faster to turn natural workout notes into structured sessions for Apple Watch and Garmin. Instead of building workouts step by step through rigid forms, athletes can write...
May 27, 2026
Formula 100 Unveils Fast Wax™ Drip Chain Lube
[caption id="attachment_231120" align="alignleft" width="677"] Products shots showing the size difference of Formula 100 Fast Wax 120mL and 50mL.[/caption] Vista, CA (May 27, 2026) /ENDURANCE SPORTSWIRE/ - Formula 100, a global leader in high-performance bicycle care innovation, announces the release of Fast Wax™ Drip Chain Lube, a next-generation wax lubricant...
May 27, 2026
Electrolit® Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah Ahead of the Sport’s Summer Tournament
Houston, TX (May 27, 2026) /ENDURANCE SPORTSWIRE/ - As anticipation builds for the summer’s standout international soccer competition, Electrolit®, the number one rapid hydration beverage, reveals its “Made for This” national campaign featuring U.S. team player and Electrolit athlete Timothy Weah following his official roster selection. Rooted in the pace,...
May 27, 2026
Bay to Breakers Brings Laurel’s High-Density Tracking and Personalized Race Stories to 30,000+ Participants
SAN FRANCISCO, CA (May 27, 2026) /ENDURANCE SPORTSWIRE/ – More than 30,000 runners registered for this year’s Bay to Breakers, with many thousands more participants and spectators filling the streets of San Francisco for one of the world’s most iconic road races. This year, for the first time, participants received...
May 25, 2026
This Fitbit Air rival skips a monthly subscription, and it finally has a launch date
The Luna Band is being positioned as a direct rival to Fitbit Air, but with one big difference: it appears to avoid the monthly subscription model. It is a screenless, voice-first wearable built around Luna’s LifeOS software, which aims to turn health data into practical daily guidance rather than just...
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