PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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February 1, 2024
Colnago C68 Gravel
We are pleased to introduce you to the C68 Gravel, the model that will complete the C68 platform. The C68 Gravel is the ultimate gravel bike, a masterpiece that embodies the perfect fusion of Colnago technology and timeless Italian craftsmanship, seamlessly continuing the legacy of excellence, beauty and performance embodied...
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February 1, 2024
SHIELD Tape to be the Official Sport and Athletic Tape Partner of Tough Mudder US
BOSTON, MASS. (02/01/2024) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that SHIELD HEALTH AND FITNESS will become the official tape of Tough Mudder. As an official sponsor, SHIELD will offer their world-class portfolio of athletic tapes and wraps to participants at all 2024 Tough Mudder events. As...
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January 31, 2024
Altra Announces Expansion of the Timp Family with the New Timp Hiker, Timp Hiker GTX and updated Timp 5
DENVER, Colo., (January 31, 2024) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, today announced the expansion of the Timp collection to include the new Timp Hiker and updated Altra trail running favorite the Timp 5. “The Timp has been a top choice and beloved trail running shoe...
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January 31, 2024
Motiv Announces Nationwide Partnership with Runna
Huntington Beach, California – January 31, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Running, a leader in organizing premier running events, today announced a new partnership with Runna, the top-rated running training app. This collaboration will debut at the upcoming Shamrock Run Portland in March and include 12 world class events from Philadelphia to...
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January 31, 2024
ShowcasedEx-Strava Engineering Leader Unveils Movemint: The Platform for Athletic Events
SAN FRANCISCO - 01/31/24 /ENDURANCE SPORTSWIRE/ – Movemint, founded by ex-Strava Engineering Leader Zack Isaacs, is proud to announce the official launch of its revolutionary event management platform. With the mission of empowering race directors, timers, and athletes, Movemint believes that by creating an easy-to-use event management platform that celebrates achievement,...
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January 31, 2024
Fuel Goods Teams Up with Another Mother Runner to Launch a Hysterical Valentine’s Day Box for Runners
/ENDURANCE SPORTSWIRE/ – Fuel Goods, the newest sports nutrition marketplace, and Another Mother Runner, a leading community for runners, have joined forces to launch a limited-edition Valentine’s Day box that is sure to make any runner’s heart race. The duo, known for their comedy, have put a hilarious twist on...
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January 29, 2024
ShowcasedEndurance Sportswire Executive Interview Series – Michael Bleau, CEO of EventHub
Sponsorship dollars are crucial for race organizations, offering vital funding and enhancing the event experience. Exhibitors play a key role in both bolstering financial support and enriching participant experiences through their offerings. Our latest interview is with Michael Bleau, the CEO of EventHub, a leading race expo software platform. Could...
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January 29, 2024
ShowcasedXLAB introduces the Aero Carbon Wing
Escondido, CA (Jan 29, 2024)/ENDURANCE SPORTSWIRE/ – Celebrating its 30th Anniversary, XLAB is very pleased to announce the release of the fastest rear hydration system ever, the Aero Carbon Wing. Three years of design, CFD simulations, and rigorous testing has gone into producing a system that is more than just a replacement...
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January 29, 2024
BKOOL Announces Exclusive Partnership with Deutschland Tour to Bring the Prestigious Race to Virtual Cycling Enthusiasts
Madrid & Berlin, 29/1/2024 - /ENDURANCE SPORTSWIRE/ – BKOOL, the pioneering virtual cycling simulator, is thrilled to announce a groundbreaking partnership with the prestigious Deutschland Tour. This strategic collaboration marks a significant milestone for both BKOOL and the renowned German cycling event, as it brings the excitement and challenge of Deutschland...
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January 26, 2024
RunSignup Race Website V2 Beta to Release in February
Moorestown, NJ - January 25, 2024 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for races in the U.S, is releasing a beta of Race Websites V2 to all customers in late February. Any RunSignup customer will be able to test the next generation website builder and switch...
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January 26, 2024
ShowcasedQuintana Roo debuts V-PRi Flagship Triathlon Bike
Chattanooga, TN /ENDURANCE SPORTSWIRE/ - The pursuit of perfection doesn’t stop for any triathlete — against the clock, against competition, toward personal glory. At Quintana Roo, this pursuit has been a constant for decades. We design, develop and bring to market bikes that represent the best in aerodynamic efficiency, weight...
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January 26, 2024
RunSignup Image Gallery to Release in February with Race Websites V2
Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for races in the U.S, announces the release of Image Gallery with the beta release of Race Websites V2 in February. Image Gallery, already a part of RunSignup’s Email V2, is a powerful way to use, manage, and...
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January 26, 2024
Inspired by Elite Road Runners, HydraPak Launches Tempo Squeeze Bottle to Support Hydration Strategies
OAKLAND, Calif. (Jan. 26 , 2024) /ENDURANCE SPORTSWIRE/ - HydraPak®, global leader of high-performance hydration solutions, today launched its Tempo squeeze bottles, a durable, ergonomic product collection designed to help runners build effective hydration strategies. Influenced by the fueling habits and product preferences of top marathoners, HydraPak created the Tempo...
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January 25, 2024
Can Arnold Schwarzenegger Build the Ultimate Fitness App?
Arnold Schwarzenegger has done it all: former professional bodybuilder, actor, businessman, politician. Now 76, The Terminator is focused on his wellness media company, Arnold’s Pump Club, and a new fitness app. Dubbed “The Pump,” the app opened as a soft launch to its 5,000 founding members last April, quickly amassing...
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January 25, 2024
RunSignup Releases Beta of Next Gen Membership Product
Moorestown, NJ - January 25, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S, has released the beta version of their next generation Membership system to select customers. Memberships builds on the popular Clubs offering used by hundreds of running, cycling and triathlon clubs...
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January 24, 2024
Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News
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January 24, 2024
Virtual & Online Fitness Market To Top $250B as Demand Rises
The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even better — the market is fertile ground for fitness...
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January 24, 2024
BibRave and CAMA Bag Team Up to Redefine Brand Presence in Endurance Events
Chicago, IL /ENDURANCE SPORTSWIRE/ –BibRave, the leading-edge endurance and fitness marketing agency, partnered in 2023 with CAMA, the brand known for its elite odor-absorbing, moisture-wicking bag constructed with athletes and fitness enthusiasts in mind, to elevate brand integrations and partnerships at endurance events in ways that go outside of the booth....
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January 24, 2024
ShowcasedAdvances in Endurance Sports Medicine on Display at Ragnar Trail Florida
1/24/2024 Salt Lake City, UT /ENDURANCE SPORTSWIRE/ - Known for hosting the most exhilarating overnight running relay series in the United States, Ragnar Events is now setting new standards in emergency response efficiency by leveraging the REX Rapid Extraction Mobile Stretcher. The REX, a brainchild of REXEMS, LLC, is not...
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January 23, 2024
Red Knot Development releases Pasha, a film about cycling in Tanzania
Arusha, Tanzania /January, 2024/ENDURANCE SPORTSWIRE/ – Red Knot Development and Red Knot Racing Company have released PASHA, a film about Tanzanian cyclist and now coach Richard Laizer. Laizer grew up in the village of Olasiti, where he found success on a bike as a youngster, despite the disapproval of others in his...
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January 22, 2024
The 14 Best Wellness Retreats in the World for Active Travelers
Health and wellness is highly personal. Sometimes our bodies want a challenging mountain trek and a big dose of carbs. Or, after I’ve adventured hard, I might crave a nourishing week of yoga or a few days of planted-based meals and mindfulness sessions, preferably on a beach somewhere. Other times,...
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January 18, 2024
Hyperice Casts Wider Net in Defense of Massage Gun Patent, Files 16 More Suits
Hyperice, the high-performance wellness brand and innovator of percussion, dynamic air compression, thermal, vibration, and contrast therapy technology, filed 16 additional lawsuits in Federal Court on Tuesday, January 16, 2024 against Sharper Image, HoMedics, Ekrin Athletics, and more than a dozen others, including retailers CVS, Costco, Walgreens and Kohl’s, related...
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January 18, 2024
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
DENVER (January, 2024)/ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the latest update to the best-selling and award-winning Lone Peak series. Now with a refined upper and customizable lacing, the Lone Peak 8 gives trail runners an improved fit and added protection from trail debris for all types of...
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January 17, 2024
ShowcasedGravel Bike Insurance? Belgian Waffle Ride picks the best Bike Insurance!
January 17, 2024 / San Diego, CA /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, the iconic Belgian Waffle Ride (BWR) producer, is thrilled to announce its partnership with BikeInsure. This partnership with BikeInsure in the United States emphasizes protecting gravel bicycles through a separate bike insurance policy. We highly recommend BWR participants sign...
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January 16, 2024
Brownlee brothers release ‘Ask AL’ – the world’s first conversational AI for multi-sport training
The Brownlee brothers – with every Olympic medal between them and so much more – have just unveiled the world’s first conversational AI (artificial intelligence) for multi-sport training. They say it marks a significant leap towards intelligently answering triathlon queries. Alistair is the only triathlete – male or female –...