PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 2, 2025
Outside Interactive, Inc. and Marriott Bonvoy Partner to Redefine Outdoor Travel, Elevating Experiences for Adventurers
Boulder, CO (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Outside Interactive, the leading media and technology platform for outdoor inspiration and activation, today announced a landmark partnership with Marriott Bonvoy Outdoors, the newly announced digital ecosystem and curated collection of properties set in stunning natural locations that bring adventure right to...
October 1, 2025
BRANWYN Continues to Push the Boundaries of Seamless Merino with the POWRspun™ Essential Compressive Leggings
Bend, OR (October 1, 2025) /ENDURANCE SPORTSWIRE/ – BRANWYN, the brand known for redefining performance, comfort, and sustainability, proudly announces the expansion of its Seamless Merino collection with the launch of the Essential Compressive Leggings, now in two inseam lengths: 28-inch and the all-new 25-inch. Building on the success of...
October 1, 2025
MOVE Launches New Creatine Booster to Power Strength, Performance and Recovery
United Kingdom (October 1, 2025) /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the performance supplement brand trusted by athletes and sports nutritionists alike, has expanded its range with the launch of MOVE Creatine Booster - a clean, research-backed formula designed to support strength, power output, and recovery across all forms of training....
October 1, 2025
Oura Launches Sportier Version of Famous Smart Ring, Other Big Updates
Oura is entering a new era. The Finnish smart ring maker, which has sold more than 5.5 million devices since 2015 and is on track to hit $1 billion in revenue this year, is unveiling its broadest product expansion yet. Athletech NEWS
October 1, 2025
Peloton Just Announced a New Fleet of Equipment and AI ‘Dynamic Coaching
As of today, a ton of massive changes just hit the Peloton ecosystem. The at-home fitness giant didn't just overhaul one part of the structure 6 million people rely on for quality workouts—it made improvements and tweaks across its hardware, software, content, and partnerships. LIFEHACKER
October 1, 2025
Stryd and Amazfit Announce Native Integration for Power & Advanced Running Metrics
Boulder, CO (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Stryd, the pioneer in running power technology, and Amazfit, a leading global smartwearables brand, announced a groundbreaking integration that delivers native and full compatibility between Stryd's running power & advanced running metrics and Amazfit smartwatches. Starting with the Amazfit Balance 2, this...
September 30, 2025
Whoop opens blood-testing service to what it says is a 350,000-person waitlist
Fitness band maker Whoop formally opened Whoop Advanced Labs for business on Tuesday. Some 350,000 people were on the waitlist after the service was previewed in May, the company told TechCrunch. TechCrunch
September 29, 2025
‘Break-Apart’ Bike Helmet Claims to Dramatically Reduce Concussion Risk: RLS Tech
For Tony White, the Chief Technology Officer of nascent helmet brand RLS, the snow globe on his desk isn’t for nostalgia. It’s a prop to explain the different forces that impact our brains in an accident. A simple up-and-down motion certainly creates a flurry of snow, but a quick rotation causes...
September 29, 2025
Altra Steps Into a New Era with Renewed Focus on Foot Health
DENVER (September 29, 2025) /ENDURANCE SPORTSWIRE/ - Altra has always been a challenger in the running shoe industry and, today, with the launch of Altra Fit, the brand continues to disrupt industry status quo. Altra Fit is the company’s first global brand platform and the start of a multi-year investment...
September 26, 2025
Notace Enters Performance Market, Unveils First Trail Running Model
Denver, Colorado — September 26, 2025 /ENDURANCE SPORTSWIRE/ - Notace, an innovative new active footwear brand grounded in the principles of natural movement and performance, proudly announces its official launch with the release of their first product: the Yama T1 trail running shoe. Designed to empower movement in its purest...
