PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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April 26, 2023
What We Don’t Know About Carbon-Plated Running Shoes May Be Hurting Us
Eliud Kipchoge, arguably the greatest marathoner of all time, ran a 1:59:40 marathon in 2019 wearing custom-made carbon-plated shoes. Since then, carbon-plated shoes seem to be everywhere, from record-breaking efforts in running and triathlon to age-groupers looking for a PR. It is quite true that in triathlon events, even small...
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April 26, 2023
Netflix Tour de France documentary release date confirmed with new trailer
The highly anticipated Netflix Tour de France documentary series will be released globally on June 8, race organiser ASO and the teams involved have confirmed. The eight episodes follow eight teams at the 2022 Grand Boucle, capturing the emotions and suffering behind the scenes as they fight for overall success,...
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April 26, 2023
Amazon pulls the plug on its Halo fitness products
Apparently, Amazon has seen enough when it comes to its Halo division. Only a few years after its first product came out, Amazon is shutting down the fitness-focused Halo brand, The Verge reported. As of Aug. 1, all Halo devices and the Halo app will stop functioning. Per a staff email...
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April 24, 2023
Brooks Sues Skechers Over ‘Beast’ Trademark
Brooks Sports, Inc. filed a lawsuit against Skechers U.S.A., Inc., alleging the company infringed on its ‘BEAST’ trademark used on Brooks running shoes since 1992. Brooks said Skechers’ use of the SPEED BEAST mark “on similar products, marketed and sold through similar channels, is highly likely to cause consumer confusion...
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April 21, 2023
Hoka Continues to Grow With Expansion Into Kids’ Shoes
After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three styles inspired by Hoka’s adult line, including the Speedgoat 5 Youth, Clifton 9 Youth and Ora...
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April 18, 2023
Social cycling app Link My Ride secures investment from sports stars
Link My Ride, the social cycling app, has secured investment from a range of high profile names from across sport, including F1 star Valtteri Bottas, alongside current professional cyclists Daryl Impey, Tiffany Cromwell and Ryan Gibbons. Headlining the list of new sporting investors is Finnish Formula 1 driver Valtteri Bottas,...
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April 15, 2023
Fitstop To Expand Into U.S. Market; Hires NA Athletic Director
Australia-based fitness chain Fitstop reported plans to enter the U.S. market with a flagship location opening in Santa Monica, CA. The company also plans to open ten U.S. locations by the end of 2023. Peter Pisani was hired as Fitstop’s North America Athletic Director. SGB Media
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April 12, 2023
My New Favorite Exercise Is a $200 Jump Rope: Hear Me Out
At its core, the Crossrope system consists of a high-quality rope (actually braided steel inside a rubber housing) and handles with a clasp. These clasps allow you to swap out ropes of various weights — Crossrope sells ¼-pound,½-pound, 1-pound, and 2-pound ropes, as well as some extra-light speed ropes. This review...
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March 31, 2023
Brooks to Invest $10 Million in New Initiative to Empower Young Runners
On Friday, the Seattle-based performance brand unveiled “Future Run,” a new program aimed at teaching young people the benefits of running. The new initiative is an evolution of the brand’s current community impact work and aims to reach one million young runners in the U.S. with a $10 million investment...
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March 30, 2023
What You Do (and Don’t) Need in a Running Shoe
Humans have run for hundreds of thousands of years, most without the benefit of cushy, brightly colored footwear. But take a stroll around a sporting goods store or scroll through a running website, and you’ll find a dizzying array of options. Some promise speed, others comfort and injury reduction —...
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March 28, 2023
Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley
Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...
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March 27, 2023
Gary Fisher Does E-Bikes: Mountain Bike Pioneer Launches ‘Morelle’ Brand
With a new company called Morelle, mountain bike pioneer Gary Fisher claims to have developed a line of e-bikes far superior to the market's current offerings.
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March 21, 2023
Cycling kit industry branded ‘deeply broken’ as yet another brand closes down
The American apparel manufacturer from North Carolina today announced that it will cease operations in April, following an unsuccessful round of community financing. CEO David Billstrom explained that the recent WeFunder community financing campaign fell short, raising only 50% of the brand’s one-million dollar target. Cycling Weekly
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March 17, 2023
Supersapiens DQ for Pro Athlete
The UCI has disqualified a pro cyclist for using a Supersapiens sensor during the Strade Bianche two weeks ago. She finished 3rd. For those not familiar, Supersapiens is a continuous glucose monitor system, which lets athletes see their glucose levels in almost real-time (there’s some slight delay because it’s measuring...
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March 14, 2023
Google’s working on an updated version of its medical A.I. that can answer health questions
Google on Tuesday announced new health initiatives and partnerships at its annual event called “The Check Up.” The Google Health team shared updates about features coming to search, tools for building health apps and the latest in artificial intelligence-powered health research. During the event, the company discussed new partnerships to help...
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March 14, 2023
“World first” 3D-printed carbon fibre DH bike revealed
Following in the footsteps of those brands which have used additive manufacturing for components and even tube junctions on frames, Revel sought Arevo due to it having developed a 3D printing method for structurally sound composite products for the intended use. The Rodeo is the world’s first 3D-printed, thermoplastic carbon...
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March 13, 2023
Wearables firm INCUS Performance ceases trading
Wearable tech specialist INCUS Performance has confirmed that it has ceased trading with immediate effect. Initially positioned as a wearable analytics company for swimmers and triathletes, the company more recently applied its Nova wearable device for running. Endurance.biz
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March 7, 2023
Zwift Announces New Layoffs Reducing 15% of Workforce
Zwift has internally announced a restructuring that is resulting in a reduction of the workforce by 15%, or approximately 80 people in total. The change is largely coming out of a “fresh look” at things with Zwift’s recently added co-CEO, Kurt Beidler. Kurt came from Amazon back three months ago in...
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March 2, 2023
Netflix Unveils First Trailer for Tour de France Series
The trailer debuted during a keynote from Netflix Co-CEO Greg Peters during Barcelona’s Mobile World Congress this week. Escape Collective tweeted out the trailer on Tuesday, which you can watch below. The series is titled Tour de France: Unchained in the U.S., and will likely air this summer, shortly before the 2023...
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February 26, 2023
Jury says Princeton Carbon Works wheels don’t infringe on SRAM’s patents
Princeton Carbon Works prevailed after a two-week jury trial in which SRAM LLC had accused the company of infringing on two patents for aero wheels. In its complaint filed in the U.S. District Court for the Southern District of Florida nearly two years ago, SRAM said that the wavy rim shape on...
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February 24, 2023
Apple Watch Running Track Mode Expands To More Countries
Apple has expanded their Apple Watch running track mode to more countries. This mode will automatically detect the running track as you step onto the track, offering to enter/trigger track mode (assuming you’re in the workout app). Further, the mode automatically knows how many running lanes are at each track. The...
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February 17, 2023
Strava’s trying to make route planning easier by crowdsourcing photos from users
You can find route photos for any sport featured in the Routes section of the app, including running, trail running, walking, hikes, rides, mountain bike rides, and gravel rides. According to Strava, the platform has roughly 2.3 million photos from 200 million user-uploaded public activities in the past year to...
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February 9, 2023
Fox Racing Enters MTB Footwear Category
Fox Racing, the global leader in motorcycle and mountain bike safety equipment and apparel, has entered the mountain bike shoe category. With the launch of the Union shoe series, Fox now offers both mountain bike and motocross riders head-to-toe protection and apparel. Shop Eat Surf
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February 8, 2023
Adidas Unveils 2023 Boston Marathon Celebration Jacket
With just over two months until the 127th Boston Marathon on April 15, Adidas unveils this year’s version of the jacket, with a design focused on sustainability and minimal environmental impact. However, not all runners are pleased with the announcement. Believe in the Run
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February 8, 2023
Pace-tuned run shoe start-up Vimazi aiming to secure US$1m in funding
Pacific Northwest based running shoe start-up Vimazi opened its most recent funding round for US$1 million in preferred stock this week. By engineering its shoes according to the pace of the runner, Vimazi’s pace-tuned technology claims to provide more shock absorption with less energy loss than other brands. Endurance.biz