PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 11, 2025
Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery
With wellness now entrenched as a core part of the modern gym experience, operators are taking things to the next level, including creating “mini spa” experiences and exploring waterless cold plunges The “gym” is no longer just a place to break a sweat, pump iron or get your heart rate...
August 7, 2025
UCI to test GPS-trackers to improve rider safety
The UCI will test a GPS-based safety tracking system during the Tour de Romandie Féminin. The race takes place from August 15–17. It as part of a broader effort to improve rider safety in professional road cycling. The pilot program, carried out in collaboration with race organizers and teams, will...
August 1, 2025
Strava tracked 1,809 new KOMs at this year’s Tour de France
Strava, billed as ‘the app for active people’ with over 150 million users, tracked 1,809 new King of the Mountain (KOM) records during this year’s Tour de France. This marks the highest total of KOMs ever recorded during the race, up from 1,770 in 2024. Tadej Pogačar, now a 4x time...
August 1, 2025
Life Time Opens Waitlist for $550-a-Month LT Digital Studio in NYC
Life Time is gearing up to launch its most exclusive concept yet: LT High Performance, a luxury performance club opening this September at 420 Fifth Avenue in New York City, dubbed as a “training ground for life itself.” No stranger to luxury or results-driven performance, Life Time has opened a waitlist...
July 29, 2025
Peloton Repowered Officially Launches In United States & Leaves Beta (Used Peloton Marketplace)
First launched in beta in early June, Peloton Repowered is a marketplace for buying & selling used Peloton equipment, created and managed by Peloton with the help of their third party partner – Archive Resale. Peloton is positioning their new marketplace as follows: Repowered is ideal for cost-conscious customers interested in Peloton’s...
July 29, 2025
Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
Echelon Fitness is rolling out new firmware-level security measures across its equipment line, including jailbreak detection technology aimed at preventing unauthorized app usage and protecting both its users and intellectual property. Athletech NEWS
July 22, 2025
Are glucose trackers the next big thing in endurance sport?
Are glucose trackers a useful tool for triathletes? Take a deep dive into the potential benefits, limitations and some of the CGM options out there. tri247
July 21, 2025
New folding helmet brand Newlane enlists renowned ad creative for TV le Tour campaign
UK folding helmet company Newlane has enlisted renowned advertising creative Tony Davidson to direct a campaign running alongside the Tour de France coverage. CYCLING INDUSTRY NEWS
July 17, 2025
Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026
Liquid Death’s beverage platform is expanding to energy drinks with its first new RTD launch in over three years, as the company shared a first look at its new Sparkling Energy line in 12 oz. cans that are set to launch at retail in January 2026. BEVNET
July 15, 2025
New Lazarus Lake book goes deep on the Barkley Marathons and Big’s Backyard Ultra
In the early 2000s, when writer Jared Beasley of New York City discovered his neighbour in apartment 244B was a grizzled veteran ultrarunner with a mysterious past, he had no idea it would change his life. The Pirate (as he refers to him, since he wouldn’t divulge his full name) didn’t just...
