August 11, 2021

Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021

See file upload for content. Richmond, Calif. (August 11, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added to the signature line including the Stretchdown Light Pullover and Jacket, the Stretchdown Parka and...

August 10, 2021

Küat, a Pioneer of Rack Innovation, Releases the All-New Piston™

August 10, 2021 (Springfield, MO)– Küat continues to establish itself as the leader in rack innovation and development with the release of the all-new Piston™ Pro X, hitch-mounted bike rack. The new rack boasts taillights, Genuine Kashima Coat, OneTap™ hydro-pneumatic tire arms, and numerous other features. A main objective of...

August 10, 2021

Finish Line™ Announces FiberLink™ Tubeless Sealant

LONG ISLAND, N.Y.  – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, is pleased to announce the release of FiberLink™ Tubeless Sealant, the newest addition to their product line. “We challenged ourselves to develop a tire sealant that would lead the bicycle industry in...

August 9, 2021

ROKA Releases the New Ventilated Matador Air with Stellar Visibility

Aug. 9, 2021 (Austin, TX )– ROKA Sports, Inc., the Austin, Texas-based performance design company, releases the Matador Air today - a more ventilated, lighter weight version of the best-selling, full-frame Matador with improved visibility. The new Matador Air evolved on the trails and roads of ROKA’s headquarters to meet the...

August 7, 2021

Garmin Adds New ‘Adventure Race’ Activity Profile: An Explainer

While scanning through the list of beta firmware updates posted this week, a new ‘Adventure Race’ activity profile designed for races that prohibit GPS navigation during the race. This means that some races require competitors to do their own orienteering, old-school style with maps and compass, rather than depend on...

August 6, 2021

Queen of Pain finds Relief in Venga CBD

August 5, 2021, Steamboat Springs, CO. Venga CBD, a leader in training, racing, and recovery products for endurance athletes, announced today its partnership with ultra-runner, 4-time Obstacle Racing World Champion, and full-time lawyer Amelia Boone. Often dubbed the “Queen of Pain,” Boone competes at the highest level possible. No one knows...

August 6, 2021

Bionic Gloves named Official Cycling Glove of Team Magic Multisports

Nashville, TN (August 5, 2021) – Team Magic Inc., one of the nation’s largest full-service race production companies, announced a new strategic partnership with Bionic Gloves, makers of sport performance gloves including their new cycling glove, and naming them the Official Cycling Glove of Team Magic Multisports. As part of...

August 5, 2021

ROLL Recovery Introduces New R8 Plus Massage Tool

BOULDER, Colo. (August 5, 2021) — ROLL Recovery, a leader in the recovery and athletic performance space and innovators of deep tissue massage therapy, announces the launch of the new R8 Plus massage tool, the latest addition to the R8 and R8 Custom lineup. Available now, the  new specialty recovery...

August 5, 2021

ROAD iD and 2021 Badwater Ultramarathon 135 Winner, Harvey Lewis Team Up to Save Lives, Empower Students and Fuel Dreams

ROAD iD, the premiere line of wearable identification products for runners and Harvey Lewis, High School Teacher / Ultrarunner and two-time winner (2014 & 2021) and ten-time finisher of the legendary BADWATER® 135 Ultramarathon announce the launch of the 2021 Limited Edition Pin-Tuck Dream Big Wrist ID.  And to help...

August 4, 2021

USA Triathlon Announces Partnership with BOA Nutrition, Inc.

(CHARLOTTE, NC) August 2021: USA Triathlon is introducing a new innovation to its athletes, partnering with BOA Nutrition, Inc. to make its first product, Endure, the Exclusive Performance Salt Blast of USA Triathlon. BOA (which stands for a Blast of Optimized Actives) is launching Endure, which is designed to help...

August 4, 2021

Bike Fit Box Launches First-Of-Its-Kind Service Bike Saddle Box

TALLAHASSEE, Fla. – Bike Fit Box, the creators of the first comprehensive, virtual at-home professional bike fitting experience, announced the launch of another groundbreaking service for cyclists: Bike Saddle Box. Bike Saddle Box is a first-of-its-kind saddle demo experience that allows cyclists to try out multiple saddles at home, on...

August 3, 2021

New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon

Holland, MI (August 3, 2021) -- New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer Barrel Bourbon. Launched in 2008, the prestigious Global Spirits Masters rates and rewards excellence in...

August 3, 2021

2022 Austin Marathon Offers Free, Personalized Finisher Video

AUSTIN, Texas, August 3, 2021 -- The 30th annual Ascension Seton Austin Marathon presented by Under Armour will provide a free, personalized finish line video for all participants who cross the finish line on February 20, 2022. This video, valued at $19, is just the beginning of numerous amazing perks...

August 2, 2021

Optimising you for Life: PhD Nutrition launch new Life range

The new range marks a significant expansion of PhD’s offering and has been designed as a comprehensive range of premium supplements that optimise both physical and mental well-being.  The range includes products that promote gut health, sleep quality, mental performance and metabolic wellness. It is expected to appeal to a...

July 29, 2021

INCUS Performance Launch Nova Run for Performance Tracking

INCUS Performance are delighted to release their running performance integration for the INCUS | NOVA after the success of their swimming integration in 2020. The INCUS | NOVA is a small wearable device, worn in compatible apparel at the top of the spine, that measures every movement that the body...

July 29, 2021

Wattbike urges Boris to get on His Bike for British Manufacturers

The UK based company from Nottingham, who design, manufacture and supply bikes for the world’s leading athletes and teams - as well as thousands of everyday athletes at home - has seen demand soar during the pandemic but says they, and other manufacturing businesses, have been largely forgotten amidst spiralling...

July 29, 2021

Saucony Announces Collaboration with Children’s Hospitals Across the U.S. and Canada To Empower Kids Through Design

WALTHAM, Mass. – July 29, 2021— Global performance running lifestyle brand Saucony, today announced its latest Run For Good Children's Program with children’s hospitals across the country. Saucony is uniting with Children’s Healthcare of Atlanta, Boston’s Children’s Hospital,​​ The Hospital for Sick Children in Toronto and the Children’s Hospital of...

July 29, 2021

PEARL iZUMi Fall 2021 Collection Helps Riders Perform Through Changing Seasons

LOUISVILLE, Colo. (July 29, 2021) —PEARL iZUMi the worldwide leader in cycling apparel and footwear, introduces its Fall 2021 line, featuring a range of new styles designed to keep riders pedaling comfortably through all conditions. The lineup of cool weather gear includes several new high performance mountain bike outerwear layers, a...

July 29, 2021

The Epigenetic Endurance Athlete

Newport, Rhode Island. Performance Medicine® launches epigenetics performance testing and related cutting-edge protocols for endurance athletes. Endurance athletes are among the fittest beings on the planet but it does not equate to being healthy. Endurance athletes often fixate on improving performance while health insidiously declines. What if you could genetically...

July 28, 2021

Garmin Q2 Earnings and Revenues Beat Estimates

Garmin posted revenues of $1.33 billion for the quarter ended June 2021, surpassing the Zacks Consensus Estimate by 23.87%. This compares to year-ago revenues of $869.87 million. The company has topped consensus revenue estimates four times over the last four quarters. Yahoo Finance

July 28, 2021

Athleta Launches AthletaWell, an Immersive Digital Platform for Women

As part of the new initiative, Athleta is also partnering with obé Fitness, a digital fitness platform with a focus on bringing entertainment, pop culture and design to fitness. Athleta recently participated in its latest funding round. BW

July 27, 2021

Fabletics launches resale program

Fabletics is the latest retailer to delve into resale as the trend proves to be attractive to sustainability-minded consumers. And, like many other apparel retailers, Fabletics is partnering with ThredUp's resale-as-a-service platform to power the logistics. RetailDive

July 27, 2021

Velocity Indoor Cycling App Announces Partnerships with Sebastian Weber and INSCYD

Highland Park, Illinois, July 27, 2021 - Vision Quest Velocity LLC, a performance-driven cycling app, has added Sebastian Weber of INSCYD GmbH, to join founder and former professional cyclist Robbie Ventura as Metabolic Integration and Training Consultant.  The addition of Weber and the partnership with INSCYD brings together state-of-the-art metabolic...

July 27, 2021

Elite Launches the Rizer

FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor cycling ecosystem: the RIZER. Elite’s gradient simulator with steering is designed to give cyclists the most immersive riding experience as they work every muscle on their trainer and blast the world’s steepest climbs. MAIN FEATURES Inclines...

July 26, 2021

Velocity Indoor Cycling App Secures $3.4 Million in Seed Funding

Highland Park, Illinois, July 26, 2021 - Vision Quest Velocity LLC, an early-stage virtual cycling start-up, announced it has raised $3.4M in seed round funding. The investment round was led by strategic financial partners. Velocity will leverage the more than 20 years of experience and knowledge from Vision Quest Coaching...