PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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December 14, 2023
Jumbo-Visma is selling its Tour de France bikes
The festive season is upon us, and Jumbo-Visma superfans the world over are grappling with what memorabilia to put on their list for Santa. Perhaps they want a GC Kuss t-shirt, or a copy of the team’s Officially Licensed Children’s Book, Look, I can do it, a 12-page cycling manifesto...
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December 14, 2023
TrainingPeaks Launches Apple Watch Custom Workout Integration
Louisville, Colo. (December 14, 2023) /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app. This integration brings together the...
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December 12, 2023
Nike Opens a Store in Tokyo That’s Dedicated to the City’s Running Community
Nike Ginza is the athletic giant’s new retail outpost, which is open now and is located in downtown Tokyo’s busy shopping district. Nike stated this area is also the home to a passionate running community. The store —which spans 12,765 square feet — utilizes its Nike Rise concept, one that is...
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December 12, 2023
Verge Launches Custom Indoor Cycling Clothing Line
NEW YORK, Dec 12, 2023/ENDURANCE SPORTSWIRE/ – Verge, the leader in innovative custom cycling apparel, today announced the launch of its new line of indoor cycling gear – The Pain Cave Collection. They deeply understand that dedicated indoor cyclists share the same passion as outdoor riders - both live for the...
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December 12, 2023
NION Health Launches First Negative Ion Electrolyte Powder for Enhanced Athletic Performance
Everett, Wash. /ENDURANCE SPORTSWIRE/ - NION Health, a division of Galahad Life Sciences, has developed a new electrolyte granule that delivers negative ions to enhance energy and hydration at the cellular level. NION™ Electrolyte Drink Mix safely and effectively delivers meaningful doses of negative ions to improve hydration, replenish lost minerals,...
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December 11, 2023
VJ Shoes North America introducing The Ace: Revolutionizing Winter Running with Unmatched Comfort and Grip
Portland, OR/ENDURANCE SPORTSWIRE/ - As the winter chill sets in, VJ North America proudly unveils its newest shoe: the VJ Ace, a winter running shoe engineered for supreme comfort and unparalleled performance in icy conditions with a waterproof upper and star-studs for traction. Designed to provide runners with an exceptional shoe,...
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December 11, 2023
Ikea Enters Fitness With At-Home Workout Collection
Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new definition to “functional fitness.” Dubbed the Dajlien (‘Daily’) collection, Ikea says its upcoming fitness product line...
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December 9, 2023
LLama – a new App by CWRB
[Australia, Brisbane, 9 December 2023] /ENDURANCE SPORTSWIRE/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...
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December 8, 2023
Sportswear Brand Castore Lands $184M Investment
Sportswear brand and digital platform Castore has secured a £145 million ($184 million) investment in a round led by Raine Partners, a firm specializing in media, entertainment and sports. The apparel brand has an ecommerce site as well as two shops in its headquarters in Liverpool and London and reports...
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December 8, 2023
Lululemon Expects to Launch Men’s Shoes in First Quarter of 2024
After officially entering the footwear game in early 2022 with a sneaker designed specifically for the needs of female athletes, Lululemon is ready to expand the category to include men. On the company’s third-quarter earnings conference call with analysts on Thursday evening, Lululemon CEO Calvin McDonald announced that the company...
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December 8, 2023
Trail Running Participation Is on the Rise and Brands Are Releasing Innovative Shoes in 2024. But Are They Worth the Investment for Retailers?
Trail running participation is on the rise, and leading footwear brands are looking to capitalize. According to the Sports & Fitness Industry Association (SFIA) 2023 Topline Participation Report, total trail running participation has increased for the fifth straight year. There were 13.3 million total trail running participants in 2022, according...
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December 8, 2023
Kane Footwear Launches Collab Shoe with Matt Choi
Westport, CT (December 8, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the launch of their collaborative Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless”...
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December 8, 2023
Perceev Announces Partnership with Triathlon Industry Legend, Bob Babbitt
December 8, 2023 /ENDURANCE SPORTSWIRE/ - Perceev, an innovative new software as a service platform for endurance races, is thrilled to announce its partnership with USA Triathlon and Ironman Hall of Famer Bob Babbitt, who will play a key role on the advisory board. Bob has been a part of...
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December 7, 2023
Can AI Find Your Perfect Fitting Running Shoe?
A shoe can make or break your run, no matter your fitness level. Ill-fitting shoes can cause blisters so bad you can’t run anymore or rub your toenails right off. Or the shoe just doesn’t serve your specific gait, compromising your performance. That was the case when pro marathoner Nell...
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December 7, 2023
Ford claims its new van can solve the issue of “cyclists getting doored” by drivers and passengers
It took only until 2020 for Ford, the American auto-industry behemoth partially behind populating the country's suburban streets with large vehicles (often used by walking-distance locals going to the supermarket to buy a pint of milk) to acknowledge that cyclists exist, with its Emoji Jacket — that was a thing, remember? And it seems Ford has...
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December 7, 2023
League of American Bicyclists Celebrates BikeInsure as Official Bike Insurance Partner
Washington, DC / December 7, 2023 /ENDURANCE SPORTSWIRE/ - The League of American Bicyclists is excited to announce our partnership with BikeInsure to offer League members a clear and comprehensive opt-in bicycle insurance policy. This partnership with BikeInsure emphasizes the importance of protecting bicycles and electric bikes, which are essential...
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December 7, 2023
The RunnerBox and The RiderBox Release their Winter Edition and Increase Capacity for 500 New Subscribers
/ENDURANCE SPORTSWIRE/ – The RunnerBox and The RiderBox, a leader in the endurance gift and subscription industry, has debuted their most highly sought after box of the year: The Winter Edition. After reaching maximum subscriber limits upon its release in the past four years, the subscription service has announced they...
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December 6, 2023
The ‘Super Shoe’ Will Thrive in 2024 — How Nike, Puma, New Balance and Other Running Brands Will Capitalize
The “super shoe” has been a dominant topic in run market conversations in recent years, and leading brands showcasing 2024 footwear at The Running Event (TRE) proved the best has yet to come. Last week at TRE, the annual trade show held in Austin, Texas, seemingly every company competing in...
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December 6, 2023
ShowcasedSuweeka to Take Pre-Orders of Game-Changing ‘Bike Lifter’ Modular Rack Ecosystem
Portland, Oregon (December, 2023)/ENDURANCE SPORTSWIRE/ – Suweeka is proud to announce presales (presales or pre-order) of its debut product, the first-of-its-kind Bike Lifter, on which they’ll begin accepting deposits through their website on December 15th – just in time for the holidays – with delivery expected early in the new year. Aimed...
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December 6, 2023
Nike and Lululemon Post Epic Retail Traffic Surges on Black Friday
Lululemon will report fiscal third-quarter results after the market closes on December 7 and Nike will report fiscal second-quarter results after the market closes on December 21. Today, LULU shares are up 27x from its adjusted IPO price on July 1, 2007, while NKE shares are up 7.9x over the...
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December 6, 2023
Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee
/ENDURANCE SPORTSWIRE/ - Perceev, the Endurance Sports Platform, Partners with Double Olympic Triathlon Champion Alistair Brownlee. Perceev, an innovative new software as a service platform for endurance races, has partnered with double Olympic Triathlon Champion, Alistair Brownlee, MBE. Alistair needs no introduction to the world of endurance sports, with a...
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December 6, 2023
Prepare for Paris 2024 sport connected challenges on Kinomap app!
/ENDURANCE SPORTSWIRE/ – Between January and the end of the Olympic Games Paris 2024, runners, cyclists and rowers will be able to train remotely and sign-up to Paris 2024 connected sports challenges for free through the Kinomap app. Users from all around the world will discover the courses used by...
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December 6, 2023
Nix Biosensors and INFINIT Nutrition Join Forces to Provide Custom Hydration and Fueling Formulas
BOSTON, MASS — December 6, 2023/ENDURANCE SPORTSWIRE/ – Nix Biosensors, a leading innovator in biosensing technology, and INFINIT Nutrition, a renowned provider of personalized performance nutrition formulas, are excited to announce they’ve teamed up in the launch of INFINIT’s new Performance Lab Toolbox. With Nix’s state-of-the art sweat monitoring technology, athletes will...
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December 5, 2023
SNO-GO Partners With GovX To Offer Discounts For Active Military, Veterans, And First Responders
December 5, 2023 | Salt Lake City, UT/ENDURANCE SPORTSWIRE/ – SNO-GO, the global leader in ski bikes, today announced a partnership with government procurement platform GovX to expand access to its line of products for active military, veterans, and first responders. Through this new collaboration, SNO-GO will offer specially discounted ski bikes...
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December 5, 2023
Verge partnership with WTRL redefines the virtual cycling experience through custom apparel
NEW YORK, December 5, 2023 /ENDURANCE SPORTSWIRE/ – Verge, a renowned and innovative leader in the world of custom cycling apparel, has entered into an official sponsorship agreement with WTRL, a prominent organizer of virtual cycling events. This collaboration aims to elevate the virtual cycling experience by bringing together cutting-edge technology,...