PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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December 22, 2023
ShowcasedReSport announces real-time trail mapping with photographs and video
/ENDURANCE SPORTSWIRE/ ReSport announces the launch of an ultra-portable device that mounts on the back of a bicycle to document bike paths and other trails in real time, producing maps similar to Google Street View. The device captures 360-degree photos from tiny cameras within the housing, tracks location, and can...
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December 20, 2023
What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans
Apple will stop selling some of its Watch models in light of one of the most significant patent disputes in recent history, a development that could impact the tech giant’s burgeoning fitness and wellness endeavors. A ruling in October by the International Trade Commission (ITC) found that Apple violated medical company Masimo’s...
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December 20, 2023
80/20 Endurance Adds Triathlon Plans to Its Team 80/20 Subscription on Final Surge
Midway, UTAH – Dec 20, 2023/ENDURANCE SPORTSWIRE/ – 80/20 Endurance, the world’s largest provider of online endurance training plans, today announced the addition of triathlon plans to its portfolio of training plans available on the Final Surge fitness app. Athletes who subscribe to Team 80/20 on Final Surge will have...
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December 20, 2023
Timing German triathletes with MYLAPS ProChip technology
HAARLEM / OBERGERLAFINGEN (20 December, 2023) /ENDURANCE SPORTSWIRE/ – Discover the successful first year of the partnership between Datasport Germany and the Deutsche Triathlon Union (DTU), and how the utilization of MYLAPS ProChip technology contributed to a successful season. The partnership between Datasport Germany GmbH and the Deutsche Triathlon Union (DTU)...
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December 19, 2023
To Promote More Mindful Drinking, Athletic Brewing Company Launches ‘Track Record’
MILFORD, Conn. and SAN DIEGO (December 19, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s largest non-alcoholic brewery, is inviting drinkers to ‘Give Dry a Try’ this January by offering an easy way to track the days they don’t consume alcohol. Called Track Record, the new alcohol moderation tool will...
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December 19, 2023
BibBoards Hits 2000 Races in 2023, Aiding Events Toward 100% Sustainability by 2024
[San Ramon, 12/19] /ENDURANCE SPORTSWIRE/ - BibBoards, the industry leader in innovative race bib fasteners, has proudly announced a significant achievement in its event participation. In the year 2023 alone, BibBoards marked a record by actively engaging in 2000 races, showcasing a substantial increase from the 750 events participated in...
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December 18, 2023
Swiftwick’s MAXUS Zero Tab Selected as a Good Housekeeping 2024 Best Fitness Awards Winner
Franklin, TN (December 18, 2024) /ENDURANCE SPORTSWIRE/ - Swiftwick announces today that the MAXUS Zero Tab was named as a winner in Good Housekeeping’s 2024 Best Fitness Awards. A full list of awards can be found at www.goodhousekeeping.com/fitness-awards-2024. The MAXUS, Swiftwick’s maximum cushion fitness sock, was updated this year to contain...
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December 17, 2023
MYLAPS ProChip technology captures the performance of German cyclists
HAARLEM / OBERGERLAFINGEN (December, 2023) /ENDURANCE SPORTSWIRE/ – Discover the successful first year of the partnership between Datasport Germany and the German Cycling Federation, the Bund Deutscher Radfahrer (BDR), and how the utilization of MYLAPS ProChip technology contributed to a seamless season of timing. The partnership between Datasport Germany GmbH and...
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December 15, 2023
Headsweats Celebrates 25th Anniversary In Ultra-Light Performance Headwear
(BOULDER, CO - DECEMBER 15, 2023) /ENDURANCE SPORTSWIRE/ - Headsweats, a Colorado company founded by a devoted cyclist with a product line that initially consisted of just one cotton hat, is proud to celebrate its 25th anniversary this year as an industry leader in developing ultra-light, supremely wicking performance headwear...
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December 15, 2023
KOO Eyewear Supernova Sunglasses Selected As A Good Housekeeping 2024 Best Fitness Awards Winner
NEW YORK, NY. December 15th, 2024 /ENDURANCE SPORTSWIRE/ – KOO Eyewear announced today that the Supernova Sunglasses were named as a winner in Good Housekeeping’s 2024 Best Fitness Awards. The full list of awards can be found on goodhousekeeping.com/fitnessawards2024 The Supernova sunglasses are a dynamic pair of sport frames that are...
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December 15, 2023
RunSignup Unveils Streamlined Pricing for RaceDay Suite and RaceDay Scoring
Moorestown, NJ—December 15, 2023/ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, introduces a simplified pricing model for its RaceDay timer technology suite. Commencing January 1, 2024, timers can secure an annual RaceDay Suite subscription encompassing RaceDay Scoring, Race Director, RaceJoy, text alerts,...
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December 15, 2023
RunSignup Announces Seamless Integration with Race Result Scoring Technology
Moorestown, NJ—December 15, 2023/ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, announces its strategic integration with Race Result scoring technology. Embodying RunSignup's commitment to open technology, the company is diligently working on establishing automated bi-directional synchronization of participant data between the two...
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December 14, 2023
iFit Plans AI Coach, Touts Tech in New Brand Campaigns
iFit, a global health and fitness technology subscription company with brands such as NordicTrack, ProForm, Weider and Freemotion, is gearing up for the upcoming launch of its new AI Coach, set to debut in January of 2024. iFit’s spot highlights the power of intelligent fitness integration across NordicTrack, ProForm and Freemotion...
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December 14, 2023
Jumbo-Visma is selling its Tour de France bikes
The festive season is upon us, and Jumbo-Visma superfans the world over are grappling with what memorabilia to put on their list for Santa. Perhaps they want a GC Kuss t-shirt, or a copy of the team’s Officially Licensed Children’s Book, Look, I can do it, a 12-page cycling manifesto...
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December 14, 2023
TrainingPeaks Launches Apple Watch Custom Workout Integration
Louisville, Colo. (December 14, 2023) /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app. This integration brings together the...
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December 12, 2023
Nike Opens a Store in Tokyo That’s Dedicated to the City’s Running Community
Nike Ginza is the athletic giant’s new retail outpost, which is open now and is located in downtown Tokyo’s busy shopping district. Nike stated this area is also the home to a passionate running community. The store —which spans 12,765 square feet — utilizes its Nike Rise concept, one that is...
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December 12, 2023
Verge Launches Custom Indoor Cycling Clothing Line
NEW YORK, Dec 12, 2023/ENDURANCE SPORTSWIRE/ – Verge, the leader in innovative custom cycling apparel, today announced the launch of its new line of indoor cycling gear – The Pain Cave Collection. They deeply understand that dedicated indoor cyclists share the same passion as outdoor riders - both live for the...
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December 12, 2023
NION Health Launches First Negative Ion Electrolyte Powder for Enhanced Athletic Performance
Everett, Wash. /ENDURANCE SPORTSWIRE/ - NION Health, a division of Galahad Life Sciences, has developed a new electrolyte granule that delivers negative ions to enhance energy and hydration at the cellular level. NION™ Electrolyte Drink Mix safely and effectively delivers meaningful doses of negative ions to improve hydration, replenish lost minerals,...
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December 11, 2023
VJ Shoes North America introducing The Ace: Revolutionizing Winter Running with Unmatched Comfort and Grip
Portland, OR/ENDURANCE SPORTSWIRE/ - As the winter chill sets in, VJ North America proudly unveils its newest shoe: the VJ Ace, a winter running shoe engineered for supreme comfort and unparalleled performance in icy conditions with a waterproof upper and star-studs for traction. Designed to provide runners with an exceptional shoe,...
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December 11, 2023
Ikea Enters Fitness With At-Home Workout Collection
Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new definition to “functional fitness.” Dubbed the Dajlien (‘Daily’) collection, Ikea says its upcoming fitness product line...
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December 9, 2023
LLama – a new App by CWRB
[Australia, Brisbane, 9 December 2023] /ENDURANCE SPORTSWIRE/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...
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December 8, 2023
Sportswear Brand Castore Lands $184M Investment
Sportswear brand and digital platform Castore has secured a £145 million ($184 million) investment in a round led by Raine Partners, a firm specializing in media, entertainment and sports. The apparel brand has an ecommerce site as well as two shops in its headquarters in Liverpool and London and reports...
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December 8, 2023
Lululemon Expects to Launch Men’s Shoes in First Quarter of 2024
After officially entering the footwear game in early 2022 with a sneaker designed specifically for the needs of female athletes, Lululemon is ready to expand the category to include men. On the company’s third-quarter earnings conference call with analysts on Thursday evening, Lululemon CEO Calvin McDonald announced that the company...
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December 8, 2023
Trail Running Participation Is on the Rise and Brands Are Releasing Innovative Shoes in 2024. But Are They Worth the Investment for Retailers?
Trail running participation is on the rise, and leading footwear brands are looking to capitalize. According to the Sports & Fitness Industry Association (SFIA) 2023 Topline Participation Report, total trail running participation has increased for the fifth straight year. There were 13.3 million total trail running participants in 2022, according...
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December 8, 2023
Kane Footwear Launches Collab Shoe with Matt Choi
Westport, CT (December 8, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the launch of their collaborative Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless”...