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January 27, 2026

Capriroso Launches to Redefine Performance, Recovery, and Longevity for Endurance Athletes

San Diego, CA (January 27, 2026) /ENDURANCE SPORTSWIRE/ - Capriroso today announced the official beta launch of its performance and longevity platform, introducing a new approach to endurance training that prioritizes long-term insight over daily prescription. Designed for athletes who care as much about longevity as they do performance, Capriroso integrates...

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Running

January 27, 2026

What’s Really in That Water Bottle? RDU Releases Industry’s First Hydration Safety Manual

DEKALB, Ill. (January 27, 2026) /ENDURANCE SPORTSWIRE/ – A $3 billion verdict against a bottled water company for poisoning consumers. Class action lawsuits against Aquafina, VOSS, and JUST Water for toxic "forever chemicals." Research showing 240,000 microplastic particles per liter in bottled water. For race directors handing water bottles to...

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Running

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Triathlon

January 26, 2026

Wildflower Experience Announces New Partnership with Velocity

PASO ROBLES, California  Jan. 26, 2026 /ENDURANCE SPORTSWIRE/ - The Wildflower Experience, one of the most iconic endurance festival events, is proud to announce a new partnership with Velocity Indoor Cycling App, bringing the legendary Wildflower bike courses directly to athletes - anywhere in the world. Through this collaboration, athletes...

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Cycling

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Triathlon

January 23, 2026

The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing

Mesquite, TX (January 23, 2026) /ENDURANCE SPORTSWIRE/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...

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