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PRODUCT NEWS

Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news. 
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  • April 15, 2026

    Rez Run 2026: A Magic Shirt Designed to Bring the Event Theme to Life

    April 15, 2026 /ENDURANCE SPORTSWIRE/ - For Rez Run 2026, we wanted to create something that felt stronger, more immersive, and more connected to the spirit of the event itself. This was also our first collaboration with Rez Run, so from the beginning, our goal was not just to make...

    Business
    Press Releases
    Products
    Running
  • April 14, 2026

    Altra and PLEASURES Unveil Limited-Edition “Satellite” Running Shoe, Merging Technical Innovation and Underground Culture

    /ENDURANCE SPORTSWIRE/ - Altra has teamed up with Los Angeles label PLEASURES on a limited-edition collaboration that merges technical running design with underground culture, and a shared instinct to question the status quo. Long considered an outlier in the running world, Altra built its reputation by challenging conventional footwear design....

    Press Releases
    Products
    Running
  • April 14, 2026

    Smartwool Announces Sponsorship Agreement with Life Time

    DENVER, Colorado (April 14, 2026) /ENDURANCE SPORTSWIRE/ - Smartwool today announced an agreement with Life Time (NYSE: LTH) that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life Time’s unparalleled athletic country clubs and world-renowned athletic events. The arrangement includes in-club media...

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    Events
    Press Releases
    Products
    Sponsorship
  • April 14, 2026

    CEO of Next League Releases New Book on Smarter Technology Investment in the AI Era

    /ENDURANCE SPORTSWIRE/ - As artificial intelligence and emerging technologies rapidly reshape the sports industry, David Nugent, cofounder and CEO of Next League, today released his latest book aimed at helping sports executives make smarter, more strategic technology decisions. In The Business of Sports Technology: How to Make Smart Decisions That...

    Business
    Press Releases
    Products
  • April 13, 2026

    NYSC Adds AI Coaching in Retention Play

    New York Sports Club has a new personal trainer who doesn’t take days off and can work with every member in the gym at once. The fitness operator has tapped Palta-backed Zing Coach, which raised $10 million in a Series A round in 2024, to launch MYCO, its new AI-powered coaching...

    Products
  • April 13, 2026

    Sportsshoes.com becomes first online running retailer to stock UK performance nutrition brand Puresport

    April 13, 2026 /ENDURANCE SPORTSWIRE/ - SportsShoes.com is believed to be the first online running shoes, running clothing and outdoor gear retailer to enter into a partnership to stock fast growing UK performance nutrition brand Puresport. The new partnership will see a selection of Puresport’s science-backed products made available on the...

    Business
    Press Releases
    Products
    Running
Editor's Picks
May 8, 2026

Google Launches $99 Fitbit Air, a Screenless Wearable for Health Tracking

May 7, 2026

Strava adds physical therapy as dedicated activity type

May 6, 2026

Lego has finally created a road bike, and it’s made up of 1,015 pieces

May 6, 2026

Gravel shoes: the next growth category in running?

April 29, 2026

This New Custom AI Kit Will Fit You Perfectly–And a One-Off Custom Design Isn’t As Much as You Think 

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