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January 14, 2026

Breaking the “Swag Fatigue”: How Magic Race Swag’s New Interactive Cups Are Revitalizing Summer Events & Beer Runs

January 14, 2026 /ENDURANCE SPORTSWIRE/ - In today’s endurance industry, competition is fiercer than ever. With race calendars saturated, organizers face a growing challenge: "Swag Homogeneity." Traditional race kits have become predictable, and when every event offers the same generic gear, it becomes harder to excite runners or stand out...

Business

Events

Press Releases

Products

Running

January 13, 2026

Wiley X Proudly Launches Custom Eyewear Program Tailored For Performance

FRISCO, Texas (January 13, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, has launched its new Custom Eyewear Program, giving customers the ability to design select Wiley X models built to match their personal style and performance needs. Now live on the Wiley X website,...

Business

Press Releases

Products

January 13, 2026

Supertri Announces Launch of First-Timer Programme With Target of 10,000 New Triathletes in 2026

January 13, 2026 /ENDURANCE SPORTSWIRE/ - Supertri is growing triathlon by welcoming first-timers into the sport with premium race experiences, inclusive race formats and unrivalled support. The First-Timer Programme will run across all eight of Supertri’s events in 2026 and will empower new triathletes to confidently complete their first Supertri...

Events

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Products

Triathlon

January 13, 2026

Showcased

Training Peaks Integrates With hDrop, Bringing Hydration Data Into the Core Performance Workflow

Boulder, Colorado (January 13, 2026) /ENDURNANCE SPORTSWIRE/ - hDrop has announced a direct integration with TrainingPeaks, allowing athletes and coaches to view hydration data alongside training metrics within the same performance analysis environment. With this integration, hDrop users can now sync key hydration metrics including sweat loss, sodium loss and...

Business

Press Releases

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January 13, 2026

Showcased

FindMyMarathon.com Releases The 50 Best Boston Marathon Qualifying Races for 2026; Rankings Shift Amid New B.A.A. Downhill Penalty Rules

Atlanta, GA (January 13, 2026) /ENDURANCE SPORTSWIRE/ — As marathoners across the United States set their sights on qualifying for the Boston Marathon in 2026, FindMyMarathon.com has released its annual ranking of the 50 Best Marathons to Qualify for Boston. With Boston qualifying standards becoming increasingly competitive—requiring runners to beat...

Press Releases

Products

Running

January 8, 2026

Race Director University Launches Mobile App and Online Platform to Professionalize $2.5 Billion Endurance Industry

DeKalb, Ill. (January 8, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the nation’s first certification program for endurance event professionals, has announced its 2026 relaunch featuring an online certification platform, interactive tools, and a new mobile app—creating partnership opportunities for sponsors, timing companies, and industry vendors seeking to connect...

Business

Press Releases

Products

Running

Sponsorship

Triathlon

January 6, 2026

Magic Race Swag Redefines the Finish Line_ Turning Race Gear into a Viral Marketing Engine

DONGGUAN (January 6, 2026) /ENDURANCE SPORTSWIRE/ – In a strategic move to address the growing challenge of participant retention and sponsorship value, the team behind the innovative X T-shirt and X Medals brands has announced a comprehensive consolidation and rebrand. Introducing Magic Race Swag, the industry’s first "Interactive Experience Partner"...

Business

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Products